Chapter 342: Too Popular

In January 1986, Pangu 2 was officially launched. This console, which has been gaining momentum for 2 months, has just been launched and has immediately become the darling of the market.

"32-bit chips are stronger than 16-bit chips, and reduced instruction set chips are stronger than complex instruction set chips. Pangu 2 with a 32-bit XRM chip (with a performance of more than $3,000 computers) monster-level performance, a price of $698...... What are you hesitating about, if you buy a computer this year, you should choose Pangu 2!"

"Better than we thought it would be, Pangu 2 doesn't just perform better on paper. Moreover, I also intuitively felt that the speed of starting the graphical operating system is faster, and the speed of running programs is also accelerated...... Especially for office software, the previous generation requires 8 cores to be comparable to the current single-core Pangu 2 generation. What's more, the compatibility is better, and it can be compatible with most of the printing devices on the market......"

"Throw away the flashy PC, the more beautiful Pangu 2nd generation, not only the performance is crushed, but the price is also crushed!"

"Pangu 2 is so interesting, I can even use it to surf the Internet and quarrel with netizens from all over the world on Pangu BBS!"

Whether it is the media, consumers, and distributors of major electronic products, they are quickly crazy about this product.

Merchants all over the world understand that the sales of different brands of PCs are uncertain compared to the chaotic PC compatibility market. The sales of the Pangu platform are very certain. Because, the model of Pangu is completely formulated by the new venture electronics company itself, and the manufacturer arranges its own production. So, the quality is about the same, and the experience is pretty much the same.

In terms of the performance of the Pangu 2 console, it is a huge improvement compared to the Pangu 1 generation. Just the replacement of the 16-bit processor with a 32-bit processor can be called a very conscientious upgrade. Not to mention, 256KB of RAM, 128KB of video memory, 128MB of hard disk, CD-ROM drive. With this configuration alone, most microcomputers under $2,000 can be wiped out.

Although the price of the Pangu 2nd generation has increased by $300 compared with the previous generation, the price of the whole machine is only $698. This configuration alone is enough to make countless cost-effective controllers become the brain-dead fans of the Pangu platform.

Not to mention, the first generation of the Pangu platform has accumulated more than 30 million users, and the huge market formed by 30 million users is enough to make the Pangu platform weaker than the PC platform in terms of the number of application software. Even, in terms of game software, the Pangu platform is stronger than the PC camp due to the display chip, and in addition, the importance of game developers is also greater than that of the PC camp. Therefore, in terms of the quality and quantity of game software, the Pangu platform is at least five years ahead of the PC platform.

In addition, most of the machines in the current PC camp use floppy drives, and there are very few models that use optical discs. This also leads to the fact that PCs in this era basically do not have audio and video functions.

Many users choose PC and Pangu, because Pangu's CD-ROM drive can read VCD discs, as long as you install an audio-visual software, you can replace VCD to watch film and television discs. This is also one of the important reasons why the Pangu platform can buck the trend and not be compared to the PC.

It is precisely because of the Pangu generation that the Pangu generation has accumulated a large number of users and content resources, and the Pangu second-generation host can be perfectly compatible with the first-generation host. Therefore, some old users who are ready to upgrade the performance of the machine after using it for a few years basically consider replacing the Pangu 2 generation without brains.

It is precisely because of the extremely high cost performance and the Pangu 1 generation that it has attracted a large number of loyal users. As a result, Pangu 2 has received a staggering 3 million orders before its launch, which is far faster than the production rate of parts suppliers. You know, even if the efficiency is increased to the extreme, the maximum production rate is only 100,000 units per month.

The shortest factor in this is the insufficient supply of XRM32 chips, even if the chip factory has new equipment put into production every month, but if it wants to meet the market demand, it is far from being able to do it by domestic chip factories. By the time the XRM32 chip is no longer out of stock, it is estimated that the performance of the XRM32 chip is no longer leading.

The performance, price, and experience of this host are impeccable, but the most dissatisfied thing for consumers is that it is out of stock!

It's not your average out-of-stock!

Ordinary goods are out of stock, only the sales channel is out of stock, in fact, the manufacturer has a large amount of inventory, as long as the channel places an order for the manufacturer, it will soon be able to get the goods.

However, the problem with Pangu 2 is that although the foundry wants to produce faster, it cannot keep up with the supply of core components, so the production speed cannot keep up with the growth of orders at all.

Out of stock will no longer be a short-term state, it will probably be a long-term state!

"I'm sorry! Pangu 2 generation console has been out of stock, you need to make a reservation to buy, we are in accordance with the order of the predetermined order for priority supply, now, can only show some prototypes, and there is no stock!" The salesmen of the self-operated stores around the country replied the most sorry.

"I just want to know, when will it be available?" I just want to know, when will it be available for the order in December?" said a consumer with his prepaid order angrily, "It's been a month, and you still have to wait?"

"Wait a little longer, it is estimated that it will arrive within 3~6 months. Users who booked last year and did not arrive in June this year will be compensated $1 for each day late, and $30 less for one month late. "The salesperson can only comfort the customer.

It's not just that all stores don't have stock, only samples on display. Moreover, even users who booked last year are expected to be able to get the goods around June this year.

This can't be blamed on the efficiency of the new start-up electronics company, but more to blame for the Pangu 2 generation being too popular!

Even if I told the consumer at the beginning, I can only pay a deposit in advance if I don't have a spot, and then I will ship it after the manufacturer produces it. Such a futures model cannot stop the rapid growth of orders. As a result, the average cycle for consumers to get goods is getting longer and longer......

……

Generally speaking, the shortage of supply is a good thing for manufacturers, which means that for a long time, there is no need to consider the sales volume and market of the product, as long as you bury your head in production, you can make a profit.

However, a serious shortage like Pangu 2 and the delivery time are getting longer and longer, which is not necessarily a good thing, after all, it will greatly affect the shopping experience of consumers. Getting the goods faster is also part of the experience!

"In other words, you have to find a factory overseas to produce XRM32 chips?" Lin Qi said.

"Yes!" Gao Tian said, "If there is not enough chip supply, I estimate that the shipment of Pangu 2 will not exceed 3 million units within this year." In other words, only meeting the orders that have been accumulated so far is the limit of the production capacity of domestic factories. By the end of the year, I am afraid that there will be more than 3 million orders, and users will gradually become impatient after a long wait. And then decide to return, or even choose the host of other camps! Just the users who can't complete the order loss this year may bring billions of dollars of order loss to our company, and this loss is not just short-term, if users are used to being kidnapped by other platforms, they will not buy Pangu console again in the future, in the long run, it is more likely to be tens of billions of dollars or even more losses!"

"Okay!" Lin Qi, according to his subjective thoughts, naturally hoped that all chip production orders would stay in China.

This can not only contribute to the domestic GDP, but more importantly, it can make a huge contribution to the development of the domestic semiconductor industry.

In the final analysis, the development of the semiconductor industry is not a competition of scientists in the laboratory, but a competition of industrialization level. For example, although the United Kingdom in later generations designed ARM chips, the influence of the United Kingdom in the global semiconductor industry is not as high as imagined. For semiconductor companies that have more market impact, it may be Qualcomm, Samsung, MediaTek, not ARM. Although the chip architecture of these companies is based on the chip architecture technology licensed by ARM. It is precisely because of this that the chips produced by Qualcomm, Samsung, MediaTek, Huawei, ZTE and any other company have relatively good compatibility.

Later China is not a chip without its own architecture as the public believes, nor is it an operating system without independent technology patents. In fact, chips can be designed by themselves, and the problem is that industrial mass production cannot be solved. All kinds of state-of-the-art mass production equipment are monopolized by a very few overseas companies, and the core equipment for manufacturing chips cannot be produced independently, so it is impossible to compete with overseas chip giants.

In order to solve the process problem of domestic semiconductor equipment, the most important thing is to provide sufficient orders for semiconductor equipment R&D institutions and manufacturers, so that they can have money to continuously improve the process. The orders of semiconductor equipment manufacturers come from the semiconductor chip manufacturing industry, which continuously produces chips and can achieve profitability, so there will be a demand for the introduction of more and more advanced equipment.

The chip factory wants to have a steady stream of production orders, which mainly requires the chips it produces to have a broad application market.

For example, the current XRM series of chips, the lowest-end XRM8 chip, can be used in CNC machine tools with relatively low requirements, the market price is only $2 a chip, because some of its new can be used, so only the domestic industry, a year to demand tens of millions. What's more, the demand for platforms such as Wenquxing, Xiaobawang, and Zhangyu makes it easy to digest this chip even if it has a production capacity of 200 million pieces a year. However, this low-end chip can only be used to practice hands and train qualified workers.

The XRM16 chip developed on the basis of the XRM8 chip, with a 3-micron process, is very mature in China. Not only the process has reached the standard, but also the production capacity and yield rate are making rapid progress, and the 3-micron semiconductor production line, although it has not reached the level of overseas counterparts in terms of production capacity and yield. But it has been solved, and the scale of the industry has reached a certain level, and almost every month, there will be small improvements in the process. Over time, the more experience you accumulate and the more you improve, the gap will fade away.

As for the current 2-micron production line of the XRM32 chip, it was supposed to use a 1.5-micron production line. But it is expected that it will not be until at least 87 or even 88 years before it can be successfully developed. In order to achieve commercial mass production earlier, the 2-micron production line could only be used instead.

Each generation of chips requires a higher level of technology, as long as the new generation of chips has a broad market, then it will inevitably drive the development of the domestic semiconductor chip manufacturing industry and equipment manufacturing industry.

Therefore, the XRM32 chip is completely handed over to the domestic factory for production, which is definitely the best way to drive the development of the domestic semiconductor industry.

But...... The future of the XRM camp depends on the Pangu platform, and the future of the Pangu platform depends on consumers. If you can't make shopping more enjoyable for consumers, then consumers will let Pangu not have ...... No matter how long-term the planning is, we must also give in to the market in the first stage, and if we can't win the present, we can't win the future!

It is precisely because of this consideration that Lin Qi also had to agree to outsource part of the production orders of XRM32 chips to overseas semiconductor companies!

First of all, it is necessary to let the Pangu platform gain an advantage in the market, and then it can plan the future slowly and methodically......