Chapter 341: Chicken Soup and Affordability

"We conclude that the vast majority of the giants that have failed in the technology industry have not been defeated by traditional competitors in the industry, but by unprecedented new technologies and products.

Just like the collapse of the carriage industry at the end of the 19th century, it was not because of the unprecedented emergence of horse-drawn carriages in the industry, which eliminated other rivals, but because of the emergence of a completely different new thing - the automobile!

Word processors, which were once popular in the 70s, are now on the decline, and it is foreseeable that in less than ten years, word processors will be completely eliminated from the market. The obsolescence of word processors is well known to be due to the popularity of microcomputers.

For example, Wang An Computer Company, although the name of this company has a computer, but its main product is a word processor, in the 70s its company launched a word processor that shook the world, which quickly triggered an office revolution. For a long time, Mr. Wang An was the richest person in the Chinese world with a net worth of more than $1 billion. However, the current Wang An company has fallen into continuous losses, and the market share has irretrievably continued to decline. This is because Wang's company only wants to build a better word processor, not a computer with a wider range of uses.

In fact, Wang An's company had the opportunity to correct its mistakes, but unfortunately its precious time was wasted by its company. When the Apple computer came out, if he was vigilant enough, he should have known that it was the general trend of history for the microcomputer to replace the small computer and replace the word processing machine, but Wang An's company was indifferent. As a result, Apple computers alone have developed millions of office users and snatched the incremental market that should have been Wang An's word processor.

In the era of Apple computers, Wang An's company is still maintaining growth, simply because Apple's influence is not big enough. Later, after IBM's PC and our new venture electronics company's Pangu joined the market, after users had bigger and better choices, new users who had not used Wang An's products naturally would not consider using Wang An's word processor.

Users not only need a machine to process text to work, but also want to play games after work, as well as programming, graphics processing, etc., then, their best choice is to buy a Pangu or PC, and then, according to the needs of the choice of peripherals.

To put it simply, microcomputers are now killing the word processor market, simply because they are more versatile. After the user buys a word processor, it is still far from satisfying his needs, and he must buy another microcomputer. For microcomputer users, they only need to add one more printer peripheral, and there is no need to buy a word processor.

It is precisely because of this very realistic choice that users are faced with it, so users will naturally choose the most beneficial solution for themselves - buy a microcomputer instead of a word processor!

Even if it is a god, it will not save the word processor market. If Wang An wants to save itself, the best way should be to abandon word processing and transform into an office printing equipment manufacturer and a word processing software manufacturer......

In the future, we can also see that a large number of small machine manufacturers will collapse. Because, like Wang An Computer Company, their platform users are too few, and they only have some special software. With the development of time, Pangu and PC platforms, there are not only some commonly used software functions, but also more and more professional industry software, if software manufacturers only do the minicomputer market, they will never be able to sell a few sets of software, and Pangu, PC market, there is hope to sell millions or even tens of millions of sets of market. In the end, it is irreversible for microcomputers to kill those niche minicomputer platforms! Unless some minicomputers have irreplaceable functions, they will all be called tears of the times......

As a clay-footed giant in the technology industry, although Wang An's company has reached the point where it will definitely die if it does not transform, Lin Qi still has some expectations for this company. It is hoped that Wang An Company will accept the olive branch of the new entrepreneurship department and become the office hardware and software supplier of the Pangu camp, relying on the technology and experience accumulated by Wang An Company in the office market for many years, it will be able to achieve a win-win situation with the new venture electronics company.

It is precisely because of the expectations of Wang An Company that he often mentions Wang An Computer Company in the company, and Xinchuang Electronics' capital increase and shareholding in Wang An Computer, or other aspects of cooperation, have always been discussed.

But Wang An Computer still didn't shed tears when he saw the coffin, and even if he cooperated, he made a very unreasonable offer.

Therefore, Lin Qi had to continue to wait, waiting until Wang An's company failed like a collapse before picking up garbage.

Anyway, Wang An's market and most of the products, Lin Qi is not eye-catching. The only thing that can catch the eye is that Wang An's company can produce printers, if Wang An's computer company falls into the hands of the new entrepreneurial department, it will definitely cut off the word processor and make printers!

"We can't be like Wang An's company, which has become the tears of the times. On the contrary, we must be ahead of the times. In order not to be obsolete by the times, we must rely on old products to create profits, and these profits are not only used to improve old products. Moreover, we continue to invest in some innovative products, big or small. I have to become, often come up with innovative products, scare the market by a big surprise. Instead of being presented with epoch-making products by competitors, we are scared to death......"

Lin Qi said a bunch of nonsense without substantial nutrition, if you refine the main points, it is not called to encourage innovation, and take technology research and development as the most important competitive factor for the company's development.

Technology companies all over the world are basically shouting similar slogans. However, if just a few innovative slogans can come up with truly meaningful and disruptive products, there will not be so many failure cases in the world.

Lin Qi talked so much nonsense, covering up his vision beyond the times and the advantage of information asymmetry. Other companies are still worshipping complex instruction set chips, and Lin Qi already knows that the future reduced instruction set is the winner of the future.

Others still think that the DOS operating system is perfect, but Lin Qi, like Jobs, predicts that the graphics operating system is the future trend. Well, maybe in the future, everyone will realize that the graphical operating system is king, but they would never have thought that in the future, mobile terminals will be several times more than desktop terminals, and mobile terminal devices will no longer use mice and keyboards, but touch screens......

This kind of asymmetrical vision of confidence is essentially looking at the answers to copy the test paper. Then, he also mocked those fools who answered the questions on their own ability, but answered them incorrectly.

Of course, the employees present naturally didn't know that Lin Qi was too stupid to copy the answers and copy others.

will only applaud wildly, thinking that what Mr. Lin said is too reasonable, if you don't understand, listen to the recording more and study a few more times......

That's the difference between a winner and a loser!

Even if a loser learns a lot of useful lessons from his own failures, he or she will be dismissed as a fart.

And even if a successful person farts, people will repeatedly study, does this fart contain the philosophy of success?

Of course, after a series of chicken soup for the soul, it is the company's annual dividend.

This year, Lin Qi submitted a proposal of 4 billion yuan in dividends, which was applauded by the audience, and these proposals were passed efficiently.

Although there are too many projects to invest in Xinchuang Electronics Group, Lin Qi also knows that dividend returns are a must. Employees and shareholders cannot be made to feel the weight of real money, and in the long run, equity incentives will lose their incentive effect.

However, let the employees feel the difference between being listed and not being listed through dividends and the growth of the company? Even if they are not listed, it is better for these employees who have held shares for a long time to be listed! After all, after being listed, they are subject to the rules of the capital market, and even if they implement equity incentives, they cannot let employees enjoy the benefits of investing in shares at the net asset price.

Of course, at present, there is no additional issuance of shares of the new venture electronics company, and employees need to take money to buy shares in a special fund. The equity of the special fund was purchased from Lin Qi in cash.

Now there are 100 million shares of the new venture electronics company, and the average subscription per share is based on net assets, which is also worth HK$317 per share. Of course, this price is definitely underestimated, assuming that the company is listed, even if it is 1,000 Hong Kong dollars a share, it will definitely be robbed by the capital market.

Lin Qi's successive transfer of equity actually obtained less than 3 billion yuan, while Lin Qi's private disposable cash comes more from annual dividends. Assuming that he does not sell his equity to employees and keeps receiving dividends, theoretically, he may have a higher return in the long run.

However, this assumption does not exist, and the company's current rapid growth is more due to the core employees who deeply share the company's returns. If the equity incentive system is stopped, the attraction of new start-up electronics companies to first-class talents will be greatly reduced!

It is precisely in order to maintain this incentive system that Lin Qi's personal shareholding continues to decrease. Of course, as the company's net assets increase, the subscription cost is getting higher and higher, so the rate of reduction of his equity will be slower and slower!

At present, although Lin Qi's shareholding in the company has been reduced to 89%, other shareholders together only hold 11% of the equity, and most of the dividends will fall into Lin Qi's pocket.

However, the company has about 2,000 employees who are eligible for dividends, and each person can receive a dividend of 2 million.

This is per capita, including Lin Qi, which is to remove Lin Qi. The remaining employees who are eligible for dividends are also close to 200,000 yuan per capita.

Of course, employees who have not been in the company for a long time have just worked hard to obtain shares, and because the number of shares is too small, there may only be a few thousand yuan in dividends. However, some old employees are happy, and the dividends are far more than 200,000, and the bulk of their cash income is already dividends, not wages.

Some veteran employees have made a fortune quietly, and the equity dividends can exceed 10 million.