Chapter 090: Excitement

"Ye Jun, the price of 1.5 billion yen is not low, and your company is so optimistic about our "pac-man"?" The translator present quickly translated Nakamura's words into Cantonese.

Ye Chengkang glanced at Nakamura Masaya, who was across the negotiation table, this old man had deep eyes, and there was no information in his calm face.

According to the estimation of our company's marketing department, if we hand over the PAC-MAN to Dongfang Electronics to operate, the global sales volume should be more than 5,000 units, so that we can at least protect our capital!"

Ye Chengkang smiled sincerely, "So 1.5 billion yen also includes derivative copyrights in other aspects other than arcades." For example, just a few days ago when Gameboy was launched, we will port "Pac-Man" to this handheld platform, in addition to the computer platform, home game console platform, we are more interested in these sources of secondary profits!"

Nakamura Masaya nodded, although Namco entered the game market much earlier than Dongfang Electronics, a newly established company, but in terms of sales network layout, it was not as perfect as Dongfang Electronics.

Until now, Namco has focused on two main arcade markets, Japan and the United States. Although two years ago, a branch called Nangang Enterprise was established in Hong Kong to open up the Asian market, but in the past two years, under the competition of copycat piracy, the results have not been very good.

According to the information obtained by Masaya Nakamura, it is Dongfang Electronics, a new company that suddenly appeared, relying on strong financial strength recently, in the United States, Japan, Southeast Asia, and Europe are rapidly building perfect marketing channels.

Thinking of this, Nakamura Masaya couldn't help but feel a little disappointed, why couldn't Namco develop such an excellent game as Tank Battle and Hong Kong Cube? He originally had high hopes for "Pac-Man", but he didn't expect that the Japanese market's watch Xiàn poured cold water on him.

The planned U.S. promotion of the "Pac-Man" arcade was also urgently halted by the board of directors, and the original self-development was changed to looking for agents. Although Masaya Nakamura is the founder of Namco Kaisha, he is not a major shareholder of the company, and his decisions are subject to the control of the board of directors.

In his personal opinion, the company should take a risk and continue to unswervingly promote "pac-man" to the US market, but the performance of the local market did not give him enough reason to convince the rest of the company's board of directors.

"1.5 billion yen, this is already the final bottom line that we can give at Dongfang Electronics, and the risk we have to bear above this price is too great, after all, the performance of "pac-man" in Japan is very bad!"

Ye Chengkang decisively rejected Nakamura's offer of 1.7 billion yen, knowing that his offer of 1.5 billion yen was already much higher than that of another competing American company. Although Li Xuan gave him a bottom line of 2 billion yen, his retreat at this time would only be counterproductive.

"I can take another step back, the 1.5 billion yen payment does not need to be paid in installments, and our company will pay it in one lump sum within a week of signing the agreement!" Ye Chengkang bit the price, but gave concessions in other aspects.

Cash flow is undoubtedly very important for every company, and if Namco can recover the entire copyright transfer fee of 1.5 billion yen in one go, it will undoubtedly be of great benefit to the company's subsequent capital operation.

For Dongfang Electronics, the two gold-absorbing monsters of Hong Kong Square and Tank Battle can bring the company more than $15 million in profits every month. The ultra-high surplus on the company's books has made the relationship managers of HSBC and Standard Chartered come to sell various wealth management products twice in three days. A one-time payment of $6 million does not put any pressure on Dongfang Electronics at all.

Masaya Nakamura weighed it for a long time, and finally chose to nod with a wry smile. The highest offer made by Midway in the United States was only 1 billion yen, and it was also required to be paid in three installments. While they are only buying out the rights to produce arcade machines in the U.S. market, Dongfang Electronics' 1.5 billion yen offer calls for a buyout of game rights in all overseas regions except for the Japanese market, and is not limited to arcade platforms.

But he knew that the old diehards on the board of directors of his company, and if he didn't go back and think about it, they only saw that 1.5 billion yen was half as high as 1 billion yen.

Seeing that Nakamura Masaya finally nodded in agreement, Ye Chengkang finally breathed a sigh of relief in his heart, and only hoped that Xuan Shao's vision would not go wrong, and the price of 6 million US dollars was really not low.

When Li Xuan received Ye Chengkang's call, he had just returned to the hotel after a banquet, and Epson's director Kenshin Hattori had rushed over from Suwa City to invite him to dinner with his girlfriend after learning that he was in Tokyo.

At the dinner, Kenshin Hattori asks him seemingly casually about the possibility of Epson obtaining a Gameboy production license. Li Xuan rejected the other party without hesitation. Arcades, handheld consoles, home game consoles and computer games are the four directions that Li Xuan has formulated for the Oriental video game industry.

While arcades are the most important source of revenue for Dongfang Electronics now and in the years to come, history has proven that it has the least potential among the four major sectors. With the continuous development of electronic technology, Li Xuan's home consoles and handheld computers have developed to the eighth generation before his rebirth, and computer games have grown into a huge industry with an annual output value of up to 25 billion US dollars.

In later generations, PS4 and 3DS are still important money-attracting tools for Sony and Nintendo, respectively. But Sony's entry into the field of game consoles can be said to have been cultivated by Nintendo itself. Li Xuan naturally can't repeat Nintendo's mistakes because of a little petty profit.

Epson is now a large supplier of one of the most important components of handheld game consoles - LCD screens, and it has a more cost advantage in joining the handheld competition. Li Xuan will not and cannot prevent Epson from entering the handheld field, but he will never take the initiative to help.

"It's already won, only 1.5 billion yen?" Li Xuan couldn't help but wave his fist excitedly when he received Ye Chengkang's call.

He seemed to be able to imagine what kind of depressed expression Namco would have from the boss to the employees when Pac-Man became popular all over the world.

"Is the game I played before really that good?" Zhong Chuhong looked at her boyfriend's excited expression and was a little puzzled.

"You've played that game, what do you think of it?" Li Xuan pulled Zhong Chuhong into his arms and asked with a smile.

"It's quite interesting!" Zhong Chuhong thought for a moment before replying.

"That's right! The folks at Namco haven't figured out the difference between the Japanese market and the American market. In Japan, it is actually similar to Hong Kong, and the arcade is mainly a game hall specially opened in the streets and alleys to meet players. And most of the people who go to the arcade to play games are boys!"

Li Xuan smiled and analyzed to his girlfriend, "Most men like hot-blooded, dynamic, and fast-paced games, such as shooting games. Casual puzzle games like Hong Kong Cubes and Pac-Man are more suitable for them to change their tastes after they are tired of playing fast-paced games.

But the U.S. market is different, the U.S. does not have a dedicated arcade arcade like Japan, and arcades are mostly placed in grocery stores, gas stations, movie theaters, bars, and other crowded places. The ratio of players to men is much more balanced than in the Japanese market, which provides a popular basis for games like pac-man.

When a game really becomes fashionable, my previous analysis doesn't make sense anymore. Even those who don't like pac-man will unconsciously play pac-man in order to keep themselves from being isolated when they see everyone else around them discussing topics related to it!"

Although Zhong Chuhong said these things to Li Xuan, he couldn't fully comprehend them. But this does not prevent her from lying quietly in her boyfriend's arms, sharing the excitement and joy in his heart with her beloved.

"Go shopping tonight, buy as much as you want, husband, I'll pay for it!" Li Xuan lowered his head and kissed his girlfriend's face, and said arrogantly.

"Don't be, the two of us have bought enough in the past few days!" Zhong Chuhong shook his head, "I have to go back to Hong Kong tomorrow morning, and I will stay in my room quietly tonight." It is said that this Imperial Hotel has a very nice health spa, you and I can try it after dinner!"

"If you want good skin, there is actually a better way than doing a spa!" Li Xuan said with a wicked smile in his girlfriend's ear, "For example, drinking milk!"

"I usually drink milk!" Zhong Chuhong obviously didn't understand her boyfriend's dirty hints.

"Didn't you throw up all of it last night?"

Before Li Xuan finished speaking, Zhong Chuhong had already reacted, and reached out to twist the fine flesh on his waist.

Li Xuan smiled and hugged his girlfriend: "I'll give you a meticulous full-body service right now to ensure that you scream comfortably, and get up radiant tomorrow morning, which is much more effective than doing spa or something!"