Chapter 477: Plan Ahead

Li Xuan happened to fly around the earth on this business trip, and when he returned to Hong Kong, it was already the end of September. After a year and a half, Dongfang Games Company finally completed the finalization of the second-generation handheld GameBoy-2, which will be launched globally in early October.

This is the most important thing in the recent future of the Oriental Group, although there are special people in charge of specific matters, but it still involves a lot of Li Xuan's attention. In later generations, there were three famous laws in the IT industry, namely Moore's Law, Andy Beale's Law, and Norwig's Law.

Moore's Law is the most well-known, and one of the founders of Intel Corporation, Mr. Gordon Moore, made a prediction in 1975. When the price remains the same, the number of components that can fit on an integrated circuit doubles every 18 months.

In other words, every dollar you can buy a computer doubles every eighteen months. In the following three or four decades, the speed at which computer hardware performance was updated has been developing according to Moore's prediction.

Andy Beale's Law says that whatever Andy gives will be taken by Bill. Andy here refers to Andy Grove, CEO of Intel Corporation, and Bill is Bill Gates, the boss of Microsoft.

Andy Beale's Law is explained in more layman's terms, that is, the growth of computer hardware performance will be swallowed up by the growth of software performance in the same period. Even if computers were a hundred times faster in a few decades than they are today, running software would still feel about the same as it used to be.

The first Moore's Law was actually bankrupt when ERM-1 came out because of the emergence of Li Xuan. The 80286 processor, developed in accordance with Moore's Law, cannot compare in performance with the ERM-1, which came out earlier than him. directly led to the death of the X86 series.

Under the influence of Li Xuan's golden finger, the performance improvement speed of ERM-1 and ERM-2 of the Oriental Research Institute has broken Moore's Law. So much so that it directly subverted the original pattern of the entire computer industry. However, as Li Xuan's stomach becomes less and less goods, the next research and development speed of the Oriental Research Institute will gradually return to normal, and it is impossible to be as unfavorable as in the past few years.

As for the second law, Bill Gates's Microsoft Corporation, it has not been able to grow in this life. Intel's supremacy in the processor field has also been replaced by the Oriental Research Institute, so it is naturally impossible to have it in the future. Andy Beal's Law.

But the content of this law has in fact been unswervingly enforced by the Eastern Bloc. The hardware performance of the ABC-5 computer of Akon is several times higher than that of the previous generation of ABC-3. But thanks to the introduction of a new generation of the East-DOS system by the Eastern System Software company. In particular, when the new operating system is in graphical operation mode, even though the standard memory of the ABC-5 has been increased to 1M, it still feels powerless.

Only by keeping consumers in demand for higher performance will they be prompted to keep changing configurations. As a result, computers have been transformed from durable goods into fast-moving consumer goods. in another time and space. Microsoft had a period of difficulty with the birth of its new operating system, Vista, which led to a sluggish performance of the entire computer industry.

Because the Windows XP system used by users has lower requirements for computer performance, there is no need to spend money to change to a better configuration. Later, Microsoft simply stopped supporting and updating XP, and the real purpose was to force consumers who were still using old computers to have to replace them with new ones.

It's just that in this life, the Oriental System Software Company has replaced Microsoft's position and has begun to spur hardware manufacturers to upgrade their technology!

And as for the third Nowig's law. It was proposed by Dr. Peter Norwig, director of Google Research. He said that when a company has a market share of more than 50%. Don't expect to double your market share.

At first glance, this sentence sounds very simple, but after careful consideration, it contains a deep management philosophy. A company's product market share can reach 50%, which means that the company is already a well-deserved hegemon in the industry.

But there is a saying called prosperity and decline, when a company's market share in the original field exceeds 50%, it means that its performance growth rate has reached a brilliant peak, and then has to face the situation of increasingly weak growth. If a new challenger emerges, there may even be a dilemma of regressing market share.

At this time, if the company still wants to continue the original glory, it must open up new profit growth points. This is not the case with century-old shops, such as IBM, which first produced electromechanical tabulators, but after World War II, it turned its focus to the emerging electronics industry, and thus became a giant in the computer industry. In the mid-to-late 90s, IBM's computer business, which it relied on, began to fall into a downturn, so it once again resolutely chose to transform itself into a software giant.

Novig's law reveals a fate, when a company's business development reaches its peak, it must open up new and larger markets, otherwise it can only stagnate or even decay.

The reason why Li Xuan vigorously advocates the Internet industry is actually to take precautions. According to the latest data, Aikang's share of the global microcomputer market has risen to 40%. Although this figure is close to 50%, it seems that there is still a lot of room for growth. However, due to the uniform and open standards of the personal computer industry, the competition in this emerging industry is actually fierce.

Taking the U.S. market as an example, iKang, which ranks first in market share, has a market share of 35%, and IBM and Texas Instruments, which rank second and third, have a combined market share of about 30%. The remainder include companies such as Apple, Kemodo, and Tangdi, as well as dozens of other computer brands in the United States and abroad, which share the remaining 35% of the market share.

And because all computer manufacturers use ERM architecture processors and East-DOS series operating systems, both hardware and software are highly homogeneous with each other. The current computer market is expanding at a high speed, and the new demand can laugh at everyone's production capacity growth. Therefore, the competition with each other is not too cruel.

Once the growth rate of the personal computer market cannot keep up with the speed of the expansion of production capacity of various manufacturers, this homogeneous competition. In the end, it will inevitably evolve into a bloody price fight. In fact, in the low-end ABC-1 and ABC-2 compatible markets, this situation has already begun to play out.

Aikang's personal computer business has been taking the high-end route. As sales of ABC-5 computers continue to rise, Akon has begun to gradually reduce the production capacity of ABC-3, where profit margins have been declining. However, two new shareholders, IBM and Deyi, have been introduced in Dongfang System Software Company, and the cooperation between Dongfang Research Institute and other computer manufacturers has also deepened. The advantage of being able to launch the latest products before they are first introduced is being lost.

And Aikang wants to break the spell of Novig's law and become a century-old store. It is necessary to achieve multi-legged walking. Therefore, in addition to the personal computer business, Aikang Group is also vigorously developing enterprise-level workstation computers and LAN servers. After the global Internet industry has just emerged, it quickly entered the field of networking equipment at the first time. Launched a large number of new products such as network cards (network adapters), modems, routers, etc.

If the global Internet industry can develop at the pace set by the Eastern Bloc. Then the company's strategic transformation from a computer manufacturer to a supplier of networked equipment can be easier.

In addition to Aikang, other subsidiaries of the Oriental Group are also facing the torture of Novig's law. For example, the Oriental Game Company, whose most important source of profits, is the arcade industry, has reached the peak of its glory and is beginning to show signs of cliff collapse.

With the change in the retail model in the United States. Large supermarket chains, such as Walmart and Target, are rapidly replacing grocery stores and convenience stores in American neighborhoods. And this directly cut the arcade terminal market in North America.

Oriental Games must find new profit points to replace the main business of the arcade business. And after several years of continuous development, home game consoles and handheld consoles are undoubtedly two very perfect successors.

In a few years, when the computer game industry matures, it can become a new growth point for Oriental game companies. In the longer term, mobile games will be able to take over when even desktop games are gradually weakened.

For other companies, strategic transformation is a life-or-death gamble, and if it succeeds, it can give a second spring, and if it fails, it is likely to end up completely. But for the Eastern Group, Li Xuan has already planned the perfect development route.

But as the saying goes, it is up to people to plan things, and it is up to heaven to make things happen. Whether its company can finally move forward according to Li Xuan's hope is still unknown. And the listing of GameBoy-2 is like a big test for Oriental Game Company.

The final production of the GameBoy-2 handheld has a custom 6502 processor, 16K memory, and a 2.45-inch four-gray scale reflection dot matrix LCD screen. Of course, the GameBoy-2 also has a lot of external devices, such as headphones or small speakers.

Because the LCD screen of the GameBoy-2 does not have a luminous function, players need to install additional auxiliary lights if they want to use it at night. In order to extend the use time of the game console, gamers can also configure a dedicated external AC power supply for the GameBoy-2.

Another feature of GameBoy-2 is online battles, which were originally planned by Li Xuan to use wireless networking. However, the hardware development team of GameBoy-2 finally decided to use wired networking for the sake of network stability and reducing manufacturing costs. There is a tether jack on the left side of the handheld, which can be used by up to four consoles at the same time with a dedicated cable and bridge.

The GameBoy-2 retails for $59 in the U.S. and costs $109 for a total of $109 with all accessories. On the bare metal of GameBoy-2, a three-in-one game card loaded with three games: "Hong Kong Cube", "Snake", and "Pac-Man" was presented.

The Pokémon game card, which was released at the same time as the GameBoy-2, was priced at $29.9. In addition, there are many classic games from Oriental game companies such as "Mario Bros., Tank Wars", "1942", "Kung Fu", and all the games released on GameBoy-1 for players to choose from.

Compared with the previous GameBoy-1, the profit of the new handheld is significantly higher. The gross profit of each GameBoy-2 is around $15. And even more lucrative than the game console is the game card. The GameBoy-2 truly separates the machine and the card, and each game is integrated into a finger-sized IC memory card.

Taking the IC card used to store the Pokémon game as an example, the production cost of this memory card with a capacity of 112K is less than $1, and the production cost of other 28K and 56K capacity game cards will be lower. But even the cheapest of these cards cost $9.9, and the huge profits can be imagined.

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"Fish Ball Boy, you've been playing for two classes, aren't your eyes tired? Borrow me to play, okay?" a boy in the penultimate row of the classroom quietly poked his tablemate's waist and pleaded in a low voice.

"If you want to play, go buy one yourself!" said the boy who played the game without raising his head.

"Hmph, stingy guy, isn't there a rotten brother, be careful of being hacked to death on the street tomorrow!" The boy who spoke first glared at his tablemate. Of course, he only dared to scold these words quietly in his heart, if he was heard by the same table and then relayed to his brother, then he might be the one who was hacked to death first tomorrow.

At this time, the bell rang for the end of class, and the teacher on the podium was not ready to drag the class for a moment, but simply put away the handouts and announced the end of class. Their school is a notoriously bad middle school, and more than half of the students enrolled in it are troubled students who have been dissuaded by other schools. So the teachers are all passable, in addition to completing their own teaching tasks, even if they see students mischievous and deserted, most of them pretend not to see it and don't want to pay attention.

It was the last class of the afternoon, and before the teacher had yet to walk out of the door, the classroom had already exploded, and most people had begun to pack their bags and prepare to leave school. But there was also a group of classmates who joined in the fun, but they quickly gathered around the seat of the student called Yudanzai.

"It's open, one pays one, ten yuan is capped, if you want to place a bet, hurry up, buy - and leave your hand!" A student from outside the classroom walked in with a match in his mouth.

He was followed by two younger brothers, one of whom was holding a GameBoy-2 handheld that was identical to that of Fish Ballboy. I saw the eldest brother who walked in front took out a pack of cigarettes, and then took down the match stalk in his mouth. The other little brother behind him immediately handed over a matchbox very attentively, and then the eldest brother used this match to light the cigarette in a chic manner.

The hottest movie in Hong Kong this year is "The True Colors of Heroes", which has just been painted. In the movie, Xiao Ma starring Zhou Yunfa has a classic action, that is, he has a match stalk in the corner of his mouth. So countless people don't need lighters to light cigarettes, but instead put a box of matches in their pockets, and from time to time learn that Xiao Ma Ge also holds a match in the corner of his mouth, pretending to be chic. (To be continued......)