"Fish Ball Boy, are you ready, send it to death quickly!" The eldest brother, who was also wearing a school uniform, arrogantly spit a smoke ring into the face of the fish ball boy.

"Stinky foot, it's not certain who will die! You are so confident, we simply doubled the head of today's gambling game to 200 yuan, I don't know if you dare to take it!"

"I thought it was 2,000 yuan, I'm so afraid!200 is 200, I will definitely let you lose your wife and soldiers today!

In the face of this kind of major right and wrong, it is natural to support classmates, so many people soon took out pocket money to press fish balls. Stinky foot Wen asked a younger brother to record every gambling capital in a green book. The money won by pressing the fish balls soon exceeded 200 yuan.

Counting the 200 yuan that the fish ball boy took out by himself, if Stinky Foot Wen can win this game, he will be able to gain four or five hundred gambling funds at once. So he smiled and patted the shoulder of the little brother who was holding the GameBoy-2 handheld in his hand and was about to fight for him and said, "Ah Yi, him hard for me!"

Two GameBoy-2 handhelds. It was quickly connected with a data cable. The game in which they play online is none other than GameBoy-2's Pokémon. Oriental Games Company added the online battle function to the new generation of handheld consoles in order to increase the fun of playing the game.

But I didn't expect it to be used in the hands of this group of rotten students, but it was used to intersect with gambling. But that at least tells. GameBoy-2 and Pokémon are really hot!

Of course, the people who follow these crooked paths are only a minority after all, and most of the people who buy GameBoy-2 are the people. It's just that I'm attracted to a fun game. According to the Oriental Daily's Lace News, many restaurants in Hong Kong have recently been harassed by student parties who want to work part-time to earn money.

The retail price of the GameBoy-2 in Hong Kong is as high as HK$450, and if you add the game card of Pokémon, the total cost is nearly HK$700. This is definitely a big burden for ordinary students who only have a few dozen yuan of living expenses every week. If you want to save money to buy a game console, the best way is to work part-time to save money.

Although the price of the GameBoy is expensive, the console was launched in Hong Kong after the launch. Sales are still hot, with more than 3,000 units sold in just half a month. The main force to buy game consoles, in addition to students, is also urban white-collar workers.

Every inch of land on Hong Kong Island is at a premium. In particular, housing prices in the central and western districts are high. Many of the salaried workers working in the office buildings in Central live in the eastern part of Hong Kong Island, far from the city centre, and even further afield in Kowloon, across Victoria Harbour. These people spend an hour or two each morning taking buses and ferries to get to work in Central.

And a handheld game console that you can carry with you. It is undoubtedly the best tool to kill the time of the journey to work. It's just after the launch of the GameBoy-2. Many office workers who appreciate the charm of the Pokémon game will be addicted to it before they know it. As a result, many people who were too involved didn't even notice that they missed the station where they got off, and finally their wages were deducted by the boss because they were late!

Oriental Games' strategy of using high-quality games to drive sales of new consoles is undoubtedly very successful. The GameBoy-2 became an instant hit after its launch, not only in the Hong Kong market, but also in North America, Japan and Europe, which the Eastern Group relies on the most. They have also achieved good sales results. According to incomplete statistics from Oriental Trading, in the first month of the GameBoy-2 launch. The total global sales exceeded 1.5 million units.

Of course, it's also inappropriate to blame the success of the GameBoy-2 solely on the console itself and the tie-in of Pokémon games. In fact, the entire marketing strategy adopted by Oriental Games Company for GameBoy-2 is also very remarkable.

Before the GameBoy-2 went on sale, Oriental Games relied on game fan organizations such as the Global Gamers Alliance and the Oriental Game Alliance to hold a large number of trial activities for new consoles and new games around the world. Then, by guiding online forum posts, review articles of professional game magazines such as "Game World", and word of mouth among players, the good reputation of GameBoy-2 continued to ferment and spread.

When the expectations of game fans reached the highest value after several months of accumulation, Oriental Game Company took the opportunity to launch the GameBoy-2 game console, which detonated the purchase enthusiasm of players in one fell swoop. Of course, just because the console goes on sale doesn't mean the marketing campaign is over.

In November, Hong Kong has finally lost its scorching heat and begun to feel a little cool in autumn. As we enter November, the global shopping season at the end of the year will gradually kick off, which is the most spending-time of the year.

At this time, the various companies of the Oriental Group will launch a series of activities and advertising campaigns to carry out promotions. For example, on the second weekend of November, Oriental Games has held two consecutive Oriental Game Carnival activities in Victoria Park on Hong Kong Island.

This year's 3rd Oriental Game Carnival also met with Hong Kong game fans at the old time and place. This is the largest annual game feast in Hong Kong, and after the accumulation of popularity in the previous two editions, it has attracted more game fans to participate this year.

At the carnival site, in addition to a variety of new game trial experience activities, the most attractive thing is a variety of exciting competitions.

For example, in the "Hong Kong Cubes" competition, the contestants compete in a perverted version of the "Hong Kong Cubes" game. In this special version, blocks fall several times faster than the normal version. This requires that the contestants who participate in the challenge must have extremely fast reaction speed and operation level. And if it's an ordinary person to play, it may be GameOver in a minute or two!

Another example is the Hong Kong "King of Fighters" tournament, which was the most popular competition in the previous two game carnival events. Previously, all 18 districts in Hong Kong had already conducted a round of auditions, and only the champions of each district had the opportunity to participate. The final finale held at the carnival event.

Ever since the King of Fighters game came out, it has been one of the most popular projects in Hong Kong's arcades. In the past five or six years, video arcades have rapidly blossomed across Hong Kong. According to the survey statistics of the reporter of "Game World" magazine. There are more than 200 game arcades with formal business licenses in Hong Kong.

In order to attract business in the fierce competition, these game halls often hold various small-scale competitions to increase popularity. Among them, the fighting game "The King of Fighters" is the game that is used as the most competition. Stimulated by a variety of competitions, there are even professional players in Hong Kong who specialize in playing "The King of Fighters", who can earn a lot of money just by earning bonuses. And the folk masters hidden in the game hall are countless.

After arcade sales in the North American market began to show a downward trend, Oriental Games has been trying to expand into new markets. The Asian market, which was not valued by the company before. Now it has gradually become the new and most important growth point of the arcade business.

On the one hand, this is due to the rapid economic development of the Asia-Pacific region, led by the four Asian tigers, Hong Kong, Taiwan, Singapore, and South Korea, which has increased the demand and consumption capacity of Asian countries for games, movies, music, and other spiritual cultures.

On the other hand, the arcade industry ecosystem in Asia is different from that of North America and Europe. Whether it's Hong Kong or Taiwan. In South Korea and Southeast Asia, most arcades are like the Japanese market, where they interact with players through video arcades. While the arcade market in the United States is shrinking due to the disappearance of grocery stores and laundries in the community, the arcade market in Asia is due to the proliferation of video arcades. And sales skyrocketed.

In order to further sustain the emerging Asian arcade market. A lot of work has also been done by Oriental Games. For example, at the beginning of its birth, Hong Kong's arcade hall has always been considered by the society to be a bad place for black smoke and miasma. Oriental Game Company actively promoted legislation to treat arcade halls, billiard rooms, and skating rinks as sports and entertainment venues, and included them in the unified management of the government.

In this carnival event, whether it is the "Hong Kong Cube" or the "King of Fighters" competition, the champion of the project can get a lot of money in addition to the prize. You can also represent Hong Kong to participate in the annual Global Oriental Carnival. Compete against game masters from all over the world for the world championship in each event.

Oriental Game Company is operating through this kind of competitive talk, and strives to give the game a deeper connotation in addition to pure entertainment. The new game "Pokémon", which has just been launched, is undoubtedly the most eye-catching star product in this year's Hong Kong Oriental Game Carnival.

In front of the "Pokémon" demo booth in the GameBoy-2 exhibition area, hundreds of game fans were waiting to be tried since the carnival opened. In the end, the official organizing committee of the carnival had to urgently expand the "Pokémon" trial booth and add 100 GameBoy-2 handheld consoles loaded with "Pokémon" games, so that they could barely cope with the surging crowd of trial games.

And in the competition area, the popularity of the Pokémon battle event is also very high. The organizing committee of the carnival announced the competition items half a month before the opening of the event and began to accept applications from game fans. The Pokémon project received a total of 388 registrations from players when the registration deadline came.

You must know that the Pokémon game has just been released in early October with the GameBoy-2 handheld. The game, which has only been on the market for a month, can make so many players enthusiastically participate, and the charm of "Pokémon" can be imagined.

"Is this the FC version of "Pokémon"? The picture effect is not bad!" Li Xuan wore a pair of blue film glasses and a casual shirt on his body, like an ordinary urban white-collar worker, standing in the crowd of carnival activities without being conspicuous at all.

And Li Xuan followed a fat man half a step behind, and he was also looking up at the big screen at the scene, broadcasting a "Pokémon" battle match. Unlike the humble handheld game graphics, the Pokémon fighting on the big screen at the scene are each one vivid. In particular, the various skill effects released during the attack are very dazzling.

"Actually, both the FC version and the PC version of Pokémon have already been made. It's just that in order not to impact the sales of GameBoy-2, we decided to postpone the release of Pokémon games on other platforms for half a year!

For the sake of live broadcast effect, we deliberately used the FC version instead of the handheld version for the race! The audience is expected to vomit, I can't smash the "Pokémon" sign!" Du Wenqiang said with a smile.

The picture effect of the video game version of "Pokémon" is naturally not comparable to the dot matrix grayscale LCD screen on the handheld computer at all. But in all versions of Pokémon, the gameplay and game data are common.

And "Pokémon" is a time-consuming and labor-intensive development game, such as players on the handheld to train an ordinary small fire dragon all the way to the fire-breathing dragon, and finally train to the full level of 100, from which it takes a lot of effort. If you want to play Pokémon on a more spectacular FC console, you'll have to start slowly from level 1 with a small fire dragon, which will definitely dampen the enthusiasm of players.

Therefore, in order to facilitate players to convert data between various platforms, when the FC version and the computer version of "Pokémon" are launched, Oriental Games will also launch a special card reader at the same time.

Simply insert the Pokémon game card in the handheld into the card reader, and then plug the card reader into the computer or FC-2 game console to transcribe the game progress on each platform.

Of course, for this transcription to happen, you have to have an FC-2 game console and a computer with the corresponding socket for the card reader. Earlier this year, Akon launched a new external standard for universal serial buses.

If the "Universal Serial Bus" is referred to by an English abbreviation, it is a USB interface standard. This is a new plug-and-play, hot-swappable interface standard that has been added to the ABC-5 computer specification by Akon for promotion.

Connecting the game data of various platforms is an important strategy for Oriental Game Company in the future. Oriental Games' various games have always had a tradition of multi-platform publishing, which can maximize profits.

However, games such as "Mario Bros. Bros. and The King of Fighters" released in the early days did not actually have the need to open up the data conversion of various platforms. In fact, since the launch of "The Legend of Zelda" last year, the issue of data conversion on various platforms has been placed on the desk of the senior management of Dongyou Company.

The Legend of Celta game was first released on the FC-2 home video game console, and later on personal computers. It's a massive exploration RPG that has a huge content structure that allows players to save their game progress from time to time. But if a player has both the computer and the FC-2 console installed with The Legend of Celta, it will be a hassle for them to switch between the two places.

In the future, games like "The Legend of Celta" and "Pokémon" will require more and more data storage. If Oriental Game Company can open up various game platforms, it can undoubtedly greatly improve the user experience, so as to establish a greater advantage in the future competition......!