Volume 1 Reliving the First Life Chapter 55 Fast Food Restaurant (Asking for a Monthly Pass)
Hearing Liu Jianjun's question, Zhang Siyuan smiled and did not answer Liu Jianjun's question directly, but asked, "I don't know what Uncle Liu thinks of the Western fast food industry?"
Liu Jianjun heard Zhang Siyuan's words, thought carefully for a while, and said: "I haven't paid much attention to this aspect, you know, I do traditional manufacturing. But I've eaten KFC a few times, and every time it's full. I think making money must be making money, that's why Liu Yang told me, and I will ask him to call you over. ”
Liu Jianjun's words made Zhang Siyuan more convinced of him. As long as Liu Jianjun can agree that KFC makes money, then he is sure to persuade Liu Jianjun to invest in this area.
After organizing the language, Zhang Siyuan said to Liu Jianjun: "KFC is definitely profitable, there is no doubt about this." Now that people's incomes are getting higher and higher, it is no longer the time when they could not afford to eat or were frugal. KFC you have also seen, things are so expensive, but there are still so many people who eat them, which proves it. ”
"But KFC is a big business after all, and it has a brand effect. If we open our own store, why should we compete with others? We can't compare to others, so what should we do if we lose money in the end?" asked Liu Jianjun suspiciously.
"Hehe, Uncle Liu, you are wrong. In addition to having no brand effect, the funds are not as good as foreign fast food like KFC, we still have an advantage. You can also see that KFC is in our Henin family, and it is only that big. But they need to invest money and energy, and they are foreign companies, so they need to do a lot of market research. In this respect, it has become our advantage. Zhang Siyuan said confidently.
"What do you mean by that?"
"In this way, KFC is a foreign company, and every time they go to a place, they first have to investigate the market, where the flow of people is the largest. Then they have to carry out a series of preliminary preparations such as redecoration and recruitment training, which is one of their disadvantages. ”
Seeing that Liu Jianjun was listening to himself very seriously, Zhang Siyuan continued: "Second, the price of a store like KFC is very expensive. For most people, it's okay to eat once in a while, but it's definitely impossible to eat every day. can be so popular, only because most people see this kind of thing for the first time, so there are so many people. ”
"Third, KFC is a foreign fast food, which is fried food. It's fine to eat once in a while, but if you eat it all the time, it's not good for your health. Zhang Siyuan stopped after speaking.
Seeing that Zhang Siyuan stopped talking, Liu Jianjun raised his head and asked, "Then what does this have to do with us?"
"We can open a Chinese restaurant, but it's not a traditional restaurant, it's a fast food restaurant. For most people, Chinese food is the main choice for daily eating and drinking. We can open a fast food restaurant with the same model as KFC, and customers can eat as they go......"
"Then why did others choose our restaurant to eat?" Who knew that Zhang Siyuan was interrupted by Liu Jianjun before he finished speaking.
"Uncle Liu, you are developing outside. You should know that in big cities, it is basically impossible to go home for dinner at noon. When it's time to eat, I basically go to a small restaurant in the neighborhood to eat, and that kind of place is not only hygienic and not guaranteed, but also has to wait for a long time when it is busy. And our fast food restaurant is the same model as KFC, you can take it and eat it as you go......"
Zhang Siyuan paused after speaking, licked his lips that were already a little dry, and said: "Then, we must be a big store, and hygiene is not a problem." Don't wait too long, do you think the guests will choose us or somewhere else?"
"But what about the price? If the price is high, I don't think anyone else will choose us, right?" Liu Jianjun said.
"That's the most important thing, the price determines our profits. Our dishes are free for our guests to choose, we divide the dishes into the same number of servings, and then divide them into different price zones, so that customers can match their own meals within their spending power. ”
"What if there is nothing that the guests like to eat?"
"No, no, Uncle Liu, you're wrong in this idea. We serve a group of people, not just one person. As long as we can satisfy most people's tastes, there is no such thing as not having something that customers like to eat. Zhang Siyuan shook his hand and said.
"But you're talking about big cities. In a small place like Haining, most people eat at home, right?" Liu Jianjun quickly thought of the disadvantages of this kind of fast food restaurant in Haining.
"That's theoretical, so the location is important. You should know that Liu Yang and I rarely eat in the school cafeteria, and only when it is too late, will we eat in the school cafeteria. The food in the school cafeteria is really hard to eat, and we can open the shop outside the school and do business for the students. After speaking, Zhang Siyuan took the pen and paper on the table and wrote and drew on it.
Liu Jianjun saw Zhang Siyuan writing and drawing on paper, so he didn't bother, but waited for Zhang Siyuan to explain to him. He knew that since Zhang Siyuan did this, he would definitely have his reasons. After chatting with Zhang Siyuan for so long, he was deeply shocked by Zhang Siyuan's thoughts.
You must know that these things that Zhang Siyuan said are not something that a high school student can come up with. If a high school student can have such insight, then all of them should go home and pick up their children completely, where is their business.
After ten minutes, Zhang Siyuan stopped the pen in his hand and put the paper in the middle of the table.
Without waiting for Liu Jianjun to ask, Zhang Siyuan pointed to the paper with a pen and said: "Uncle Liu, look, this is our school, behind is the pedestrian street, and then behind is Xiangyuan Street, what do you think will happen if we open a shop here?"
Although the pedestrian street is a commercial street in Haining City, the shops on the pedestrian street are relatively large, and the things sold are relatively expensive. The Xiangyuan Street in the back is full of small shops, but the prices are cheap. Therefore, this area is the place with the largest flow of people in the entire Haining City.
Whether you come to the city to play or people in the city, basically the choice of eating, drinking and having fun is to choose here. There are currently no shops selling food here, KFC is at the end of the pedestrian street, if you can open a store in this area, as long as the things in the store are not too unpalatable, it will really not be a loss.
Under Zhang Siyuan's reminder, Liu Jianjun immediately discovered the business opportunities here.
Just as he was about to say something, he heard Liu Yang shouting outside: "Dad, Siyuan, it's time to eat." ”
"Let's go, let's go eat first, and we'll talk after eating. ”