The popularity of "Court of Avalon" not only exceeds the imagination of the Hong Kong film and television industry, but also shocks China.

Because, Felix Animation's registration and office address are all set up in the Shenzhen Special Economic Zone, which can be regarded as a domestic enterprise.

The reason why cultural exchange is mainly to take works to foreign exhibitions is mainly because those works of art and depth are very cheap and worthless.

And the success of this "Court of Avalon" is enough to make animation director Chang Guangxi become the most famous director in China overnight. Interviews from various TV stations also followed.

Most of the TV stations, Felix declined. Only its own Xingchen Channel and CCTV, the most mainstream in China, won the documentary of the co-production of "The Mystery of Avalon".

This documentary, which later even became a teaching film, was watched by many people in the film and animation industry in conjunction with the film "Court of Avalon" to better understand the reasons for the success of "Avalon".

"Before 'Sword and Fairy', most of my colleagues and I had never made commercial animated films. Most of the animators from China are more conservative, in the words of our boss, they are a group of old stubborn people living in the past, and the technology is outdated, and they can only rely on feelings. Feelings mean that only a few people will resonate. Moreover, the feelings are divided into the feelings of the more brewed and the older the more fragrant, and the feelings of the small circle that are self-righteous and rancid.

Of course, we do "Sword and Fairy" and "Avalon", and of course, we also have some feelings. First of all, our boss himself is very affectionate, if he is not emotional, he is already so rich, if he wants to save worry and effort to make money, and invest in real estate in Hong Kong, wouldn't it be easier?

Most of my colleagues in Hong Kong are from game production, and of course, they are very interested in animating interesting stories, so they came to Felix. Chang Guangxi recalled, "At first, we thought that we were very expert, and the boss was responsible for giving money. However, soon after I came over, I was taught a hard lesson by the boss, who said at the time, "Your experience, no, the technology and experience of animation production all over the world are outdated, and now you must learn to use computers to make animations, and if you don't learn, you will be obsolete by the times...... Later, we had to learn.

Of course, it is very painful for us middle-aged people to learn, but fortunately, computer animation is just a replacement of paper, pen and ink with computers and tablets and other tools, the principle and basic skills are the same, a person with good art skills, it is easier to master these than imagined. Of course, we don't just learn it, we still need to improve, for example, we don't use it well, and it feels inferior to traditional drawing, we can put it forward and let the technicians improve.

At first, we were resistant to computer creation, after all, we are also insiders, and we have never used this thing in our lives, and we don't think we need to use it. But gradually I feel that I can't do without it, because we need to constantly modify, edit, and process in the process, and it is difficult to constantly redo and keep improving with traditional drawing and shooting methods. We can find a certain frame, well, Court of Avalon is 24 frames a second, and every frame is a static image, and we are now pursuing quality, and we can be so strict that we can find a problem with a certain frame and we can redo it. In the past, before the traditional drawing method was animated, we could only rely on static pictures to imagine what it would be like to move. When we made it into film, we found that something was wrong, and we couldn't redo it, and the cost was too expensive, so we used to be more freehand and just do so-so. Now it's realistic, put the picture on the computer, click on it, and it moves, no need to imagine. As soon as you find a problem, you can redraw the middle drawing that is in question......

There are a lot of computer experts in the team, they understand both software and hardware, collect our feedback almost every day, and after that, the software we use will be updated with a new version as soon as a week, and the slow will definitely be updated in a month or two, adding some new features.

The computer that produces animation should be regarded as the first in China. When it is put into use, it is about 150 million times per second, and in the process of use, it is constantly upgraded and transformed to tap the potential. Therefore, the latest data, in terms of our floating-point arithmetic, has probably increased to more than 320 million times, which should be among the top 100 in the world. ”

"Did we come to the animation studio to see how it was created?" said the host of Star TV, "The audience is very curious. ”

"No problem. "It's not a trade secret, and we welcome the media to visit our studio." ”

The TV screen quickly switches to Felix's studio's creation scene, which is full of mechanical beauty. A portion of the entire building is occupied entirely by rows of cabinets.

"This is our supercomputer, it's not just a one-time build, because with the technology of the new startup's blade computer, we can increase the performance by adding cabinets at any time. These cabinets are linked together by fiber optic cables, wires, etc., to form a supercomputer. Each cabinet has slots, and various hardware such as CPU, memory, graphics card, hard disk, etc., can be added or replaced as needed. The technology and hardware are entirely our own, so it's easy to use. Basically, we are not only users, but also developers, and at the very least, we provide a lot of data and requirements so that the R&D team will improve to meet our requirements...... Outside the computer room is our office, and the computer terminals inside, in fact, are not microcomputers, only the monitors and operation interfaces, and the computing resources that are really called are all from our supercomputers...... You see, in addition to the mouse and keyboard that ordinary computer users need, we also have some special equipment, like this pen tablet. The early was the first generation, and now it has improved to the third generation. This tablet can be simplified and turned into an inexpensive WordPad so that users who don't use a mouse or keyboard to type text can write on the WordPad. The pen tablet we use is certainly more sophisticated and advanced than it......"

"The equipment in the dubbing studio here is different from that of other music companies, because it uses a lot of computer equipment. After all, in post-production, we need to process the sound, and traditional technology cannot be better edited and processed, so we must use a computer......"

"Felix's animation, in addition to emphasizing art animation, also has extremely high requirements for dubbing and soundtrack. Our boss proposes that first-class dubbing can even save third-rate animation. And first-class animation,There is a possibility that it will be ruined by third-rate dubbing。 Therefore, in addition to focusing on the reserve of animator talents, the selection and training of dubbing personnel is also a key project. In the future, we will build more distinctive voice actors' voice banks, and we need a certain quality of dubbing, and there are a bunch of solutions at any time. The voice acting needs to fit the character and art style, rather than being perfunctory and casual. ”

With the coverage of the TV media, and the box office performance of "Court of Avalon" around the world, it is getting stronger and stronger.

Later, the animation industry was also mentioned in China as a priority cultural industry.

As a leader in the industry, Felix has huge advantages in college recruitment, taxation, household registration and so on. Forget about other advantages, Felix employees have a convenient channel to settle their hukou in the Shenzhen Special Economic Zone. This is Lin Qi's suggestion to the above by using his influence. The current Shenzhen hukou is not the same as before, and in the future, the implied value of the hukou in a big city like Shenzhen will even exceed 10 million. Even, if a job offer in a company with a higher salary and a company that can settle in the local area make a choice, obviously, many people may choose the latter. After all, it is not uncommon for companies with high salaries to be able to settle in economically developed cities, but it is a very rare benefit to be able to settle in economically developed cities.