For Chen Qiaoshan, Lenovo's problem is not a problem at all.

As the first generation of Lenovo's head, Liu Laoshuai has the reputation of "the godfather of the business world" in China, and there are probably few people who don't know about him and Lenovo.

Chen Qiaoshan sprinkled his old man for a long time, and elaborated on Lenovo's problems in recent years, basically according to the script.

What he took for granted was a bit surprising in Cai Jinyong's eyes.

The rise and fall of a company is difficult for outsiders to see.

Even for a listed company like Lenovo, it is difficult to find problems from the financial report.

It is no secret that Lenovo laid out the Internet in China, and the FM365, which invested 100 million yuan to build, failed, but it earned more than 2 billion yuan from those Internet computers.

Lenovo is engaged in research and development, and insiders have also heard of it.

Cai Jinyong was a little surprised, he found that he couldn't figure out the little junior brother in front of him, when he was as old as him, he was still worried about how to fill his stomach, but Chen Qiaoshan was able to find out the problem from the clues, and broke through the inside story of the industry that is difficult for outsiders to perceive, is this another genius?

Although Cai Jinyong had doubts in his heart, he did not ask questions.

He quietly listened to Chen Qiaoshan's analysis of the failure of Lenovo's strategy, and corroborated each other with the information he had learned, and there was almost no difference between the two.

These are all industry secrets, and if it weren't for the fact that the Goldman Sachs team had no possibility of leaking, Cai Jinyong would really suspect that the news was leaked.

After Chen Qiaoshan finished speaking, Cai Jinyong finally asked the question in his heart: "Where did you see these analyses?"

Chen Qiaoshan didn't hesitate at all, and said unashamedly: "These are all analyzed by myself. ”

After a long time, Chen Qiaoshan has become accustomed to taking the history in his memory as his own, what is mine is mine, and he plays by himself when he has doubts.

He has completely figured it out, if he doesn't even have this little awareness, he won't be able to live the rest of his life.

Cai Jinyong is not surprised by this answer, not long ago Lenovo was still holding accountable for the leakage of the fund raising plan in the merger and acquisition plan.

Cai Jinyong knows that there are geniuses in this world, especially in the financial world, but it is really rare to see someone like Chen Qiaoshan.

He has read Chen Qiaoshan's articles, whether it is the judgment of corporate problems, the trend of the stock market, or the macroeconomic forecast, which is completely different from the judgment of the vast majority of people.

Although he is often criticized, as an insider, Cai Jinyong gradually came to his senses, perhaps like Paulson's recommendation, Chen Qiaoshan is a financial wizard.

At this point, there is no need to continue asking questions about the interview.

Cai Jinyong's curiosity haunted him, and he asked, "What do you think Lenovo will do next?"

Chen Qiaoshan said with confidence: "Lenovo's diversification attempt failed, for a company, if you want to become bigger and stronger, you can only choose internationalization." ”

Cai Jinyong was noncommittal, just nodded and motioned for the other party to continue.

Lenovo hired Goldman Sachs as a financial adviser, and the acquisition of IBM's PC business is still a trade secret, so he naturally won't say anything more to avoid distraction, but it doesn't hurt to listen to other people's opinions.

"Lenovo's big layoffs are ostensibly for a strategic shift, but in my opinion, this is all an excuse, and the real purpose is to prepare for the upcoming internationalization. ”

Cai Jinyong's eyes lit up, and Chen Qiaoshan's point of view was quite novel.

Even if he had long known that Lenovo had the intention of acquiring IBM, when he saw the news of layoffs, he didn't expect that there was such a deep intention hidden inside.

Cai Jinyong became more and more curious, is this the so-called economic intuition?

He couldn't help but ask again: "What do you think Lenovo's internationalization strategy will do?"

"Mergers and acquisitions. ”

Chen Qiaoshan's answer was simple and crude.

"Why?"

Chen Qiaoshan explained: "Lenovo wants to go global, but its brand awareness and reputation cannot meet the requirements of internationalization, and the difficulty may be more difficult than diversifying in China, and the easiest way is to carry out international mergers and acquisitions......

"Wait. Cai Jinyong interrupted Chen Qiaoshan directly, and he asked, "What is brand reputation?"

The brand concept belongs to intangible assets, is the most important part of the enterprise now, today's brand effect, subdivided into popularity, loyalty, recognition and positioning, what is the reputation of this reputation?

Chen Qiaoshan knew that he had overdone it, but he didn't think there was anything wrong.

This word is not a rigid copy of him, there is a complete theoretical system, with the popularization of the Internet, the reputation will be known sooner or later.

"That's how I understand it, the so-called reputation is the consumer's sense of recognition of the brand's value. ”

Hearing him explain like this, Cai Jinyong was a little disappointed, and he said: "Isn't this the popularity of the brand?"

"Not true. Chen Qiaoshan explained: "Popularity can not be equated with the degree of recognition of brand value, simply put, reputation is the reputation of brand value, popularity test spread, increase advertising efforts can expand popularity, reputation is not good, this has to rely on business ......." ”

A good interview was mixed up like this.

Cai Jinyong is not engaged in brand building, and Chen Qiaoshan is also a layman, but every question and answer is also very harmonious.

As for the interview, neither of them cared.

"Knock knock!"

Just as they were chatting, there was a sudden knock on the office door, and the two stopped talking, only to realize that the topic seemed to be out of direction.

Cai Jinyong was a little surprised, for so many years, this was the first time that someone was taken off topic during the interview, and he straightened up a little uncomfortably, so he said: "Please come in!"

"Mr. Cai, how is it going on here?"

It was Li Dan who came in, she glanced at the two people in the office suspiciously, and then continued: "Our side has already completed the interview, you can see ......"

Cai Jinyong subconsciously looked at his watch, the time had passed a full hour, he was very surprised, even if it was a formal interview, it didn't take more than thirty minutes, I didn't expect to be able to chat with the person in front of him for so long.

"It's pretty much the same on my side. ”

Li Dan secretly spit out in her heart, how can there be a reason why the interview takes so long, but in front of this, she didn't dare to show a little dissatisfaction.

Due to Li Dan's intervention, the topic of brand reputation between the two could not continue, and Cai Jinyong was a little dissatisfied, but it was obviously not suitable to continue chatting, so he had to end the interview in a hurry.

What surprised the entire Goldman Sachs representative office was that Cai Jinyong personally sent Chen Qiaoshan out of the office, is this an interview?

Many people secretly speculate in their hearts, which family is this son and brother, but it doesn't look like it, what the hell is it that you stuffed a business card in the end?

Li Dan became more and more curious, but he didn't want to ask anything, and when the boss returned to the office, he led Chen Qiaoshan into the reception room.

Chen Qiaoshan once again became the focus of everyone's attention, interviewing alone, and for such a long time, everyone was hesitant in their hearts, fortunately, there were more admission places this time, otherwise there might be some trouble.

Li Dan confessed a few more words, and then said: "Okay, today's interview is over, everyone go back and wait for a specific notice, the news will be sent to your mailbox as soon as possible, please pay attention to check." ”

The crowd did not delay any longer, and soon dispersed.

Li Dan did not relax, she took a stack of resumes, knocked on the door and entered Cai Jinyong's office.

"Mr. Cai, how is Chen Qiaoshan's interview?"

Cai Jinyong was frowning and staring at an A4 paper on the table, and replied without raising his head when he heard this: "Very good." ”

Li Dan was stunned for a moment, this was a high evaluation, thinking of the scene just now, she asked cautiously: "Mr. Cai, then I will put Chen Qiaoshan in the list." ”

"No, send his application back!" Cai Jinyong finished speaking, with a smile on his face.

Li Dan almost cried, what the hell is the situation, don't you just recruit a few summer students, where are there so many twists, this situation is inevitably too much.

"Give me his resume. ”

Li Dan was still slandering, and the boss had new instructions, so she didn't react for a while, and handed over the stack of resumes in her hand.

Cai Jinyong glanced at her, didn't say anything, flipped through it, took out a copy casually, and pushed the rest back.

Li Dan was a little helpless, the busier she became, the more chaotic she became, taking advantage of the opportunity, she took the opportunity to glance at the A4 paper in her boss's hand, and saw that it read "Concentration, dedication, professionalism, brand reputation ......"

Li Dan only dared to retract her gaze after a slight glance, she couldn't suppress the curiosity in her heart, and tried to ask: "Mr. Cai, what to do with this Chen Qiaoshan." ”

"Don't worry about it, I'll take care of his business. ”

Li Dan sighed, she finally had a score in her heart, which young master was this, and Bacheng was invited to the Hong Kong headquarters again.