After Lin Qi and Xiaolei arrived at Shenzhen Shaw Brothers Cinema, they were immediately shocked by the flow of people at the scene. The entire cinema is not only the movie theater ticket hall, but you have to queue up to buy tickets.

In addition, Internet cafes, KTVs, cafes, and other places are also very popular.

In addition, in the shopping malls operated by the cinema chain, ordinary goods are also sold. But it's more of a film and television, animation merchandise. For example, the same scarf in a certain movie, the same watch as a certain male protagonist, and cosmetics in a certain TV series.

This series of customized sales is also a new business model for the new venture film and television group.

Because, the stars and IPs in the film and television industry actually have advertising effects, and with a little guidance, some ordinary products can have higher popularity or selling points.

For example, the same costume of the heroine in the movie, the movie will be sold both online and offline. Online channels are natural to Tesco.com, and users who shop online can choose any movie, TV series or animation peripheral goods at will. Due to the advantages of capital and resources, some film and television projects have begun to customize some common supplies and props into commodities at the beginning of some film and television projects, and find professional OEM companies. The follow-up is the popularity and reputation of watching movies, and arranging production orders for peripheral products.

At the same time, the new venture film and television group, together with Tesco, has begun to engage in big data research. In the study of the factors that affect the sales of various anniversary products, the impact of each factor on sales is analyzed from various levels. Eventually, the estimated sales of merchandise will become more and more accurate. Although it may not be truly accurate, with the study of a large amount of data, the success rate of peripheral product development is also getting higher and higher.

In terms of film and television IP and commodity linkage, it is also becoming more and more frequent.

In fact, this is also a route similar to Disney, Disney is not only adapting copyright, in fact, as much as possible to make the scope of IP change more extensive, into a ubiquitous physical object, so as to continuously expand the vitality and influence of Disney's IP.

"Mr. Lin, please ...... here" The staff of Shaw Brothers Cinemas said with a respectful face, "There are too many people, how can I let you queue up to buy tickets." ”

"Don't be too restrained, I'm just an ordinary audience!" Lin Qi said indifferently, "What's more, it's not me who is queuing." ”

Not long after, Xiao Lei returned from buying tickets, took two tickets and said to Lin Qi: "Mr. Lin, I bought a ticket for the 2K high-definition movie "Storm and Clouds". ”

Lin Qi looked at it slightly, and the ticket price of a 2K HD movie was 10 yuan. It is much more expensive than other 1.3K ticket prices of 3~5 yuan, and even so, the attendance rate of 2K HD theaters is extremely high.

After all, in the domestic cinema market, not to mention 2K digital cinema, even 1.3K is also above average. A LARGE NUMBER OF DOMESTIC MOVIE THEATERS ARE ACTUALLY TRADITIONAL FILM PROJECTORS, AND 35MM FILM FILMS OCCUPY THE MAINSTREAM.

THEORETICALLY, THE MAXIMUM RESOLUTION OF 35MM FILM SHOULD BE SLIGHTLY INFERIOR TO THAT OF 2K DIGITAL PROJECTION EQUIPMENT. THEREFORE, BEFORE DIGITAL CINEMA ENTERED 2K, MANY DIRECTORS EVEN FELT THAT 35MM FILM WAS KING.

BUT THIS VIEW IS DEFINITELY WRONG, 35MM FILM, THERE IS NOT MUCH ROOM FOR GROWTH IN TERMS OF TECHNICAL POTENTIAL, WHILE DIGITAL HD IS STILL MORE ROOM FOR DEVELOPMENT. IN 2K HD, IT HAS KILLED HIGH-END EQUIPMENT AND FILM OF 35MM CINEMATOGRAPHIC FILM.

Not to mention, digital photography technology can make better use of computer special effects. In later generations, the film and television industry gradually entered the level of no special effects, and all kinds of film and television works need to use software to do post-editing and special effects. In post-production, the computer spikes traditional editing.

Traditional editing may be cut and damaged, causing irreparable losses.

The digital post-editing, if the effect is not satisfied, can be completely redone, because the original material and the material after processing during the period are archived on the computer, and you can choose to do the best part at any time. Since it can be redone continuously, there is no longer such a thing as ruining a work because of careless editing.

THIS PROGRESS ALONE IS ENOUGH FOR PEOPLE OF INSIGHT IN THE FILM AND TELEVISION INDUSTRY TO ACTIVELY TRANSFORM TO ADOPT MORE ADVANCED DIGITAL PHOTOGRAPHY EQUIPMENT, RATHER THAN HOLDING ON TO THE DEFECTS AND CONTINUING TO USE 35MM FILM.

After entering the 2K high-definition screening hall, the screening is a new film "Storm and Clouds Dominate the World".

"The Storm Dominates the World", a movie changed by Hong Kong comics, was originally supposed to be an adaptation of the movie in 98, and became the annual box office champion in Hong Kong.

And now that it has come out in advance, the movie "Fengyun" has a better effect than expected. If it is not released until 98, such a level of special effects will greatly reduce the shocking effect for audiences who are affected by a bunch of Hollywood special effects blockbusters.

But coming out in advance can make "Fengyun" more shocking.

When other audiences were shocked by the light pollution special effects in the movie, Lin Qi thought more, and his face was slightly relieved.

Historically, before the decline of Hong Kong films, they also tried to die and struggle, using some strategies that are actually similar to those of Hollywood studios. For example, Hong Kong comics' "Fengyun", "Chinese Heroes", "Black Panther", "Dragon Tiger Gate" and other movies have all been adapted into special effects blockbusters with top budgets in the Hong Kong film industry.

Some of these Hong Kong films from the late 90s to the early 21st century are actually not very good. But it is used more naturally, unlike many later movies with a budget of hundreds of millions or even 200 million, and the special effects used are always wrong.

The reason why these movie special effects are more natural is mainly because although the special effects team is not strong, there are more teams cultivated by Hong Kong films, and there is no problem in film communication and understanding.

Later, many blockbusters with embarrassing special effects were more superstitious about the Hollywood team, but they didn't understand special effects and lacked experience. I thought that I could make good special effects by giving money, but I forgot that the best special effects are special effects that the special effects team has been participating in the production with the film crew throughout the process and integrating with the movie.

The embarrassment of that kind of special effects is more because there is no experience in making special effects during the filming, and after the shooting, the post-production is forced to add special effects. This kind of forcible stuffing of special effects, special effects for the sake of special effects, is actually not the correct way to use movie special effects.

At present, it is "The Storm Dominates the World", the producer is a new start-up film and television company, and the investment budget is not very expensive, only 30 million Hong Kong dollars, 15 million special effects budget, and the remaining 15 million is the production budget. However, the new venture film and television group has its own special effects team, which follows the whole process. If you are not satisfied, you will overturn and redo it, and if there is a problem between shooting and special effects, you can reshoot it. This kind of continuous polishing and cooperation, although the special effects lens is not used much, it is very silky and smooth, and because of the special effects technology used, it is already a relatively mature software and hardware platform, and the cost is not very expensive, mainly because of the labor cost.

It is precisely because of this that the special effects budget of 15 million Hong Kong dollars makes a better effect than the special effects of some movies that cost tens of millions of dollars.

"Boss, this movie is awesome, and the special effects technology should be no less than Hollywood, right?" Xiao Lei not only said.

"It's not technologically advanced anymore, it should have been a few years ago. It's just that the experience of the special effects team is much better than before. Lin Qi said with emotion, "Special effects technology, although hardware and software are very important, but the people who use hardware and software technology well to make good special effects are actually very valuable!"

"Boss, in that case, why don't you give special effects personnel a special award? Only for special effects!" Xiao Lei suggested.

"En!" Lin Qi thought for a while and said, "Music is also very important, it is better to launch original music and special effects awards for movies." Rewards for music and special effects personnel, not directors and actors. ”

The directors and actors, the most prominent people on the list, have been rewarded more than they deserve. It is the people who drive technological development and innovation that should be rewarded. For example, the music and special effects, in fact, are not inferior to those of actors and directors.

Therefore, Lin Qi later accepted Xiao Lei's suggestion and gave bonuses to special effects and original background music of the movie, with a maximum prize of 5 million US dollars, which can be called the most expensive award in the film and television industry. This award, after its launch, has not only stimulated the domestic film and television industry to pay more attention to special effects technology and original music. After all, just by winning awards, you can recover a considerable part of the cost, which is quite tempting for film and television investors.