Shenzhen Shaw Brothers Cinema is the first cinema in China, and the follow-up new venture film and television group will also expand the scale of domestic cinemas, starting from 93 years, Shaw Brothers Cinemas will invest 10~20 new cinemas in China every year.

At present, Shaw Brothers Cinemas has a total of 57 cinemas in Hong Kong and overseas markets, mainly concentrated in Chinese areas. With the film works of Columbia Pictures acquired by the new entrepreneurial department, or after cooperating with Shaw Brothers Cinemas, with the influence of Hollywood blockbusters, Shaw Brothers Cinemas has maintained a rate of adding 1~2 new theaters every year in the overseas market, and continues to stake its ground.

However, compared to the slow expansion rate of overseas markets, the domestic market is firmly expanding rapidly. Because, the new venture film and television group invests in more than 50 Chinese films a year, and these films are mainly marketed to count on Chinese audiences. The overseas market is mainly tens of millions of overseas Chinese, and they are scattered in different countries and regions, and it is impossible to become the main force of Chinese film consumption.

It is precisely for this reason that the development of the domestic market and the expectation of the domestic cultural consumption market will continue to develop with the development of the economy, which is the most in line with the long-term beneficial expansion plan.

Moreover, the current expansion of Shaw Brothers Cinemas is more about developing commercial real estate first, and then starting to open theaters on self-developed commercial real estate projects. To some extent, it is also in the form of cinema expansion, constantly hoarding real estate. In this way, even if the cinema chain does not make money in the future, it can close some of the cinema chains and sell the property to make a profit.

However, Lin Qi will take the initiative to mention that in the future, he will use selling houses as a way to realize investment income, because it is better not to strive for this goal. If you propose to hoard real estate and sell it at a higher price in the future, the team's motivation will definitely not be pure, and they will not have the heart to do a good job, and they may become a real estate development company, which will gradually become a company that lacks dreams. It is precisely for this reason that Lin Qi does not mention real estate projects, but only mentions the goal of the main business, so that the company can better do the main business, instead of thinking too complicated.

……

In November 1993, after the approaching of Double 11. Advertising is also more overwhelming. Every day on TV, there are different celebrities everywhere, giving endorsements and publicity activities for Double 11.

At the same time, movies in cinemas have also begun to have patch advertisements for Double 11.

After giving red envelopes and coupons every day, coupled with the promotional prices of various goods, and constantly exposing them, it has attracted new and old consumers at home and abroad to constantly browse the pages of Tesco.com. The number of daily active users and newly registered users has also grown rapidly over time.

In order to provide consumers with a better shopping experience, Tesco and Hang Seng Internet Bank have joined forces to provide more consumer loans to consumers who have been included in the new entrepreneurial credit reporting platform. For example, Huabei and Hang Seng credit cards.

At present, the online consumer loan business of Tesco and Hang Seng Bank is basically based on the platform of Xinjiaxin Credit Information Network. Although this credit information platform is a private credit information platform, it is not the credit information of the central bank or other institutions, and the coverage cannot be said to have no dead ends. But it's already a very broad platform.

In particular, at the beginning, Huabei only provided a limit of 500 yuan, even if a consumer is an old man who does not care about his credit, for the company, it is only a loss of 500 yuan. However, if you start at 500 yuan, your credit has been very good and you can perform normally, then your long-term credit score will rise. For example, if you reach a credit score of 600, you can apply for a credit card from Hang Seng Internet Banking, which is not limited to Internet consumption and can also make various offline purchases. The Hang Seng Credit Card is currently limited to the scale of funds, and the starting limit is only 1,000 yuan, but there will be big data to continuously track the various credit information of users, and for users with better credit, more credit card limits will be provided.

In general, due to the small number of Internet users in China and Hong Kong, the total credit line of Huabei is only more than 700 million yuan. The total credit limit of Hang Seng Internet Banking credit card is only 3.7 billion yuan.

At present, these consumer loan businesses do not generate profits, but continue to lose money. However, in the long run, the long-term benefits of screening out a large number of high-quality and high-credit users, and allowing users to get used to using the payment tools of the new entrepreneurship department for different payment scenarios, are very high.

In addition to providing consumer loans to consumers based on Internet credit information. At present, the main profit point of Hang Seng's Internet industry is more to provide convenient online loans to enterprises. The daily interest rate is 1/10,000 ~ 5/10,000, and the Hang Seng online business loan is currently very popular in the corporate world. Because, this loan does not need to be approved by the bank, only the enterprise needs to register the flagship store of Tesco.com, the goods have a certain flow, and the credit situation of the enterprise is also OK. Then, you can get a Hang Seng online business loan line, and only give an unsecured credit line of 10,000 yuan at the beginning. With the continuous performance of the contract, after the repayment of principal and interest, it is possible to continue to raise a higher amount. However, the maximum amount of Hang Seng online business loans is currently only 5 million yuan, and basically, no projects of more than 5 million yuan will be done.

To put it simply, the kind of large-scale loan projects with tens of millions, billions, billions, billions, billions, billions, billions, billions However, Hang Seng Bank does not do these traditional businesses, only deposits and loans based on the Internet.

At present, the source of deposits of Hang Seng Internet Bank is not traditional depositors, but Yu'e Bao, which is launched in conjunction with Tesco.com. Yu'e Bao is a money market fund product, which is a more convenient tool for ordinary users to use, and can earn interest every day, which is more convenient than the fixed deposit experience. However, the essence of money market funds is to use users' money to buy treasury bonds and to make deposits in banks with different periods of time.

At present, the total amount of Yu'e Bao of Tesco has exceeded 5 billion yuan, of which 3.5 billion yuan is deposited in Hang Seng Internet user accounts. To some extent, Yu Yu Bao is the main channel for the continuous growth of Hang Seng Internet banking deposits. As a result, Hang Seng Internet Bank, which does not require many physical outlets, will continue to obtain incremental deposits.

"Boss, at present, under the stimulation of Double 11, more than 100,000 new registrations are added to the domestic Tesco website every day. At the same time, Yu'e Bao flows in more than 30 million incremental deposits every day. Xiao Lei took the PPT report and said, "Every day, there are no less than 1.5 million active users in China alone, plus users all over the world, it is estimated that there are 2 million daily active users." All indicators show that users are very enthusiastic about Singles' Day. This year's Double 11 is not a problem, and it will hit a new high again!"

Lin Qi said with a smile: "The new high of Double 11 is actually not important. The important thing is to attract more users, register and buy, and experience our services, which is gradually inseparable from the online shopping of Tesco.com, which is the key. ”