757 Security Selling Points
In the conference room, after Zhao Guoyang agreed to continue yesterday's topic, Bamford couldn't help but ask him about the skid steer loader.
The chairman tilted his head and asked: "Mr. Zhao, listening to your tone yesterday, it seems that you know a lot about the product of skid steer loader...... However, Clement and I went through all of your SMS products and it seems that there is no similar device at all?"
Although Bamford didn't ask this question directly, everyone could understand the implications.
He was asking Zhao Guoyang why he knew so much about "skid steer loaders".
After listening to Banford's inquiry, Zhao Guoyang shrugged his shoulders disapprerovingly and said, "Mr. Bamford, do you suspect that my familiarity with the product 'skid steer loader' is just superficial?"
When Banford heard this, he waved his hand again and again, and just wanted to deny something, Zhao Guoyang smiled.
He shrugged his shoulders and said, "Actually, I knew about skid steer loaders a few years ago. When I was doing my graduation project at school before, I had been exposed to this aspect in detail. ”
Zhao Guoyang said disappreliantly: "Skid steer loader has several names in our Huaxia. For example, skid steer loaders, multi-functional engineering vehicles, multi-functional engineering machines, etc. ”
"It is a wheel-type special chassis equipment that takes advantage of the linear speed difference between the two wheels to realize the steering of the vehicle. It is mainly used in the occasion of narrow work site, undulating ground, and frequent change of work content. ”
"This kind of equipment has a wide range of applications. Such as infrastructure construction, industrial applications, dock loading and unloading, urban streets, residences, barns, barns, airport runways, etc. In addition, in some developed countries, it is also used as auxiliary equipment for large-scale construction machinery......"
Listening to Zhao Guoyang's eloquent conversation without pause, Bamford and Clement glanced at each other, and both showed serious looks.
Obviously, the two of them have heard that this Mr. Zhao is not boasting, but really knows a lot about the equipment of "skid steer loader".
Li Zhaohe and Zhao Siyan, who were next to Zhao Guoyang, did not know much about this "skid steer loader".
At this time, listening to the introduction of his own Mr. Zhao, he was busy opening the notebook and writing down something on it.
Noticing the appearance of his two deputies carefully recorded, Zhao Guoyang said slightly: "For those who don't know, you may ask, why is this skid steer loader called this?"
"The reason is simple, because although this machine has wheels, it does not have a steering wheel, but like the tracked type, it controls the speed difference between the two wheels to achieve steering. ”
"To put it simply, it's gliding and moving. Therefore, it is called a skid steer loader. ”
After popularizing the knowledge of "skid steer loader" to the people of his own "SMS company", Zhao Guoyang looked at the two bigwigs of "Jessie Bo Company" opposite.
"I spoke to Mr. Bamford and Mr. Clement yesterday. Last year, Caterpillar Inc. and Terex Construction Machinery Co. teamed up to produce a skid steer loader that surpasses the current state-of-the-art skid steer loader – KT259B3. ”
"This skid steer loader is not only finely made, but also very compact. The volume is about one-sixth smaller than that of products of the same specification. However, its loading capacity is not inferior in the slightest. ”
"It is understandable that such an excellent product has set off a sales frenzy in the international skid steer loader market!"
After listening to Zhao Guoyang's story, Bamford and Clement showed a trace of helplessness on their faces.
Indeed, the technical department of their "Jesse Bo Company", after carefully studying the opponent's product, came to a very frustrating conclusion - even if it is a complete imitation of the opponent's product, it can only tie with the opponent in terms of performance.
Whether it's the fit between the individual parts or the fit of the parts during mechanical movement, this "skid steer loader" is the ultimate in this.
Although "Jesse Bouquet" has the same ability, it is unlikely that it will be able to surpass its opponents in technology in a short period of time.
If you can only maintain a similar level as the other party, this machine has completely won the market reputation because it was listed more than half a year earlier, and it is too cost-effective to be it.
Hit by Zhao Guoyang's words, Bamford sighed and said, "Mr. Zhao's analysis is completely correct. In fact, we 'Jessiebo' are also having a headache about whether to start this project or not!"
Although Bamford only said half of what he said, Zhao Guoyang immediately understood what he meant.
In terms of technical level and ability, "Jessebault" may not be worse than "Caterpillar Inc."
They can also make products similar to this "KT259B3".
But even so, the "Caterpillar Company", which occupies the lead, will definitely be able to suppress the new products launched by the "Jesse Borough Company".
But if you give up the huge potential market of "skid steer loaders" like this, "Jessie Borough" is very unwilling.
Not to mention, the market for "skid steer loaders" in the world alone is more than a billion dollars a year. With the acceleration of infrastructure construction in various countries around the world, this number is still growing rapidly.
As the two giants of the construction machinery manufacturing industry, "Jesse Bouquet" is not willing to let "Caterpillar" always press on its head.
After understanding the thoughts of the chairman of Bamford, Zhao Guoyang knew that the cooperation was basically stable.
He snorted slightly, and said indifferently: "I know very well what Mr. Bamford means. In fact, if it were me, I would not have been able to sit back and watch such a powerful opponent monopolize such a large market!"
Hearing Zhao Guoyang's words, Clement, who knew him better, suddenly lit up.
He knew that this young Mr. Zhao would never be untargeted and say useless things.
Since he said so, there must be a solution to the problem.
Thinking of this, Clement hurriedly asked: "Mr. Zhao, do you have any different views on this project? Can you help our 'Jesse Bo' to suppress 'Caterpillar'?"
As soon as Clement finished speaking, Bamford came to his senses.
He looked at Zhao Guoyang opposite with a hopeful face, and asked repeatedly: "Mr. Zhao, do you really have a way?"
Zhao Guoyang didn't sell it, he nodded calmly and said: "Mr. Bamford, Mr. Clement, I do have some thoughts about this 'skid steer loader'!"
Listening to his sworn words, several important people in the "SMS company" were also shocked.
Zhao Siyan opened her mouth wide and looked at Zhao Guoyang in disbelief.
Li Zhaohe is no better than her, and he looks like he has seen a ghost.
After silently organizing the language, Zhao Guoyang opened his voice slowly: "That's what I think. Since Caterpillar's skid steer loader has achieved the ultimate in the running-in of parts, there is no need for us to spend ...... with them in this regard."
Zhao Guoyang stretched out a finger and said, for example: "In fact, in addition to the performance of the skid steer loader, the most important concern of customers should be safety!"
"If we can make a big fuss about security and make it a selling point of the product. So even at the beginning, our products may not be able to compete with each other, but as time goes by, our future strength will greatly exceed the other party. ”
"After all, in the case of similar performance, security is the only comparison direction for customers!"
"Security?" Bamford's eyes narrowed as he heard this.
Indeed, because the main working place of the "skid steer loader" is a dense area of personnel and equipment, a slight mistake can easily cause an accident.
If you can suppress your old opponents in terms of "security", it will undoubtedly be a very effective selling point.
However, how should this "security" be improved?
Banford hesitated for a moment, and was just about to start asking, but Clement next to him had already taken the first step to help him ask the question.
Clement looked at Zhao Guoyang with glowing eyes and said, "Mr. Zhao, I know that you are from a technical background and have very strong design skills. But when it comes to safety, is there a way for you to easily and completely crush the 'Caterpillar' product?"
When Zhao Guoyang heard this, he smiled calmly and nodded slowly.
"Mr. Clement, if I'm not mistaken, this KT259B3 from Caterpillar should be the traditional way of getting in and out of the cab with a two-armed front window, right?"
After Zhao Guoyang asked this question, Clement was slightly stunned.
However, he quickly nodded in response: "Yes, yes, yes, that's true." Although there are a lot of technological innovations in this skid steer loader from Caterpillar, there is really no change in this aspect!"
Zhao Guoyang sighed, nodded, and then sketched directly on his notebook.
Looking at the way he put down his pen like flying, the group of "Jessebo Company" sitting opposite looked at each other.
An entourage couldn't help but ask in a low voice: "What is this President Zhao painting?
Another member of the entourage shook his head in confusion and replied, "I don't know, maybe it's some technological innovation, right?"
Bamford and Clement were also a little confused by Zhao Guoyang's movements, and the two exchanged glances, both of them looked blank.
After a while, Zhao Guoyang had already finished scribbling and writing.
He turned the notebook one hundred and eighty degrees, and then pushed it in front of Bamford and Clement.
"No, Mr. Clement, how do you look at my design, is it a little better than the two-arm front window of the 'Caterpillar Inc.'?"
Hearing Zhao Guoyang's words, Bamford and Clement were both shocked.
After coming back to their senses, the two hurriedly looked at the things drawn by Zhao Guoyang seriously.
I saw that on the notebook, a single-arm structure was adopted, and the scheme of entering and exiting the cab from a separate door on the left side jumped on the paper.