Chapter 196: Playing with memes is not recommended

It's not that the animation "Otaku is Always Crossed" has no shortcomings, in fact, there are still a lot of shortcomings. Pen Fun Pavilion wWw. biquge。 infoNo matter how awesome its character design, special effects, pictures, and creativity are, it is after all looking for a domestic second-rate studio OEM. It can only be said that the production team of this animation really worked hard and tried their best. However, there is definitely a gap from the first-class level.

In 2020, there will be no first-class animation studios in China, such as Xuanji Technology ("Qin Shi Mingyue"), Ruosen Digital ("Painting Rivers and Lakes"), and Painting World ("Fox Demon Little Red Lady"), however, ...... A slightly well-known domestic animation company is and the studio, not to mention first-class, or second-rate, and its orders have been filled for several years. Besides, a well-known animation company in China is expensive, and it is not cheaper than a first-class animation company in Japan.

It can be said that the domestic animation market in the 21st century is not as barren as it used to be. But it has long evolved, and the market has gradually been comparable to the United States, Japan and other markets, and the growth potential is far greater than that of traditional animation markets such as the United States and Japan. It's a pity that the market has risen, but the domestic team that has the ability to create reliable animation has not risen. There are not many horizontal animation companies, and most of the orders are in the queue for a few years. And other companies that have not yet proved their water products will not be favored by the bigwigs who have money to invest in animation.

As a result, domestic capital had to wave banknotes and go to Japanese animation companies to produce domestic IP. Of course...... Looking for a Japanese animation company to OEM, it may not understand the original work, and most of the works produced by OEM make the original party scold, and it is difficult to form a positive cycle in which the adaptation drives the popularity of the original work to be further enhanced.

The use of animation to strengthen the influence of IP has been played in Japan for decades. People don't know, but you're using its OEM animation to promote other IPs? So, Japanese animation companies have no problem collecting money for OEM, but if you want to produce a work that is well received by the market, I'm sorry, it's impossible. Basically, it accepts the sponsorship of Chinese tyrants, and uses three points of energy to OEM for Chinese tyrants, leaving more energy and talent to be used in their own works.

Therefore, Lin Qi knows that finding an OEM is an expedient measure, and if you want to do any business for a long time, you still need to make persistent investment and cultivate your own lineage team.

Felix Animation Company, Lin Qi gives a very high goal, is a company that aims to do the world's first-class animation, and its production level requirements are far higher than Shanghai art film producers, and the future Japanese animation companies are much higher than the boutique animation company!

The reason why you want high-quality products is not to ask for output!

Because, at the beginning of the 21st century, China was engaged in the animation industry's production capacity leap forward, and a few years later, it was found that something was wrong, there were many animation companies, only pursuing the "minute" production capacity of animation, defrauding the state of special subsidies, and those animations produced were simply garbage that could not be watched!

No matter how much garbage there is, it's garbage!

Only high-quality animation will be able to create huge commercial value. All kinds of IP adaptations and peripheral product development are based on popular works!

The biggest drawback of the animation "Otaku is Always Crossed" is that there are too many stalks, so you can only learn to imitate its sub-shots and special effects scenes internally, but if you take it out for screening, let alone haven't read the original novel, or if you have read the original novel, it is estimated that it will be inexplicable.

After all, many later stalks are the accumulation of generations, and many stalks have too many two-dimensional works, and the works in 2020 may not be able to understand them if they are given to the two-dimensional house in 2010. Not to mention, the two-dimensional culture has not yet risen since the 80s, and a bunch of prototypes of stalks have not appeared.

"The biggest problem with this work of "Otaku Always Being Crossed" is that the audience can't understand it. It likes to play memes too much, and what's even more terrifying is that the audience doesn't know all of these memes, because they are all unpublished story settings, and only the creators themselves know (even in the 21st century, the works that play memes are definitely niche)!" Lin Qi smiled and said, "Don't say it, you understand everything." ”

"It's true that there are a lot of things that need to be replenished, and sometimes, you can't figure it out. Zhao Haixuan nodded and said.

"It is precisely because of this that it is a failed work!" Lin Qi took out a stack of source materials of various stalks, "This work, there was a series of settings before, for example, the foodie Artoria in it is from a set of settings with a world view 'Type Moon World', this world is too huge, and Artoria is from the sub-set set "FATE" under this world view. Others,Girl summoners who can turn into battleships,From the "Ship Girl World Setting Collection"。 Others, summoning, rebirth, crossing, women's clothing boss, sad wind, a bunch of stalks, are even more innumerable. Behind each stalk, there is a huge set of worldviews and settings...... This team was started by a friend of mine, and its goal was to entertain itself, and it was not intended to be commercialized. However, since I personally sponsored him for a lot of money, some ideas were taken out in exchange for sponsorship. ”

"......" everyone is submissive to the production team of "Otaku Always Crossed".

Of course, they don't know that although "Otaku" is a novel and animation that plays with memes, many of the stalks are not original. Rather, it comes from various popular online cultures and memes in the coming decades. After all, the original book is a novel, the author of the novel is to eat, and the meal ticket comes from the reader. Even if it's a stalk that needs to be known by many readers, if no one knows about it, then how can there be a market for novels that sell stalks?

And in the 80s, the culture represented by these stalks has not spread in the world, so this work is completely a huge set of settings that must be known, but the introduction of those settings is omitted, so that Lin Qi obviously knows that the special effects of this animation are more than works of this era, but he is still not ready to show it.

Even if it is to be taken out for screening, it is a bunch of stalks in the story that are the background of the story, and they have all been adapted into works.

The only educational significance of this work may be that -, it turns out that it can be operated like this, and the special effects can be played like this?!There is such a character design, I resisted it at first, but now I feel that I will die if I can't see these young ladies in the future......

All kinds of educational significance are the painting style of the future industry in the process of continuous pills, in order to cater to the audience, the festival is becoming less and less.

It's not that it's a direct reference to this style of painting and character design, but, the main thing is to see, technically speaking, animation can be made into this effect.

In addition,It's those so-called "stalks",It's all stacks of creative materials that sell big.,The setting of the "type moon" world has endured for twenty years.,In terms of the ability to make money,,It's getting more and more powerful with the development of time.,Sony's company later had to buy the type of moon society.。

In addition, stalks like "Ship Niang" were later adapted from a series of popular games. It's just that because it is based on the name of a real warship in history, the copyright cannot be monopolized. At most, the ship girl with the same name, you draw like this, I draw like that. However, ordinary players have little loyalty to the ship girl games produced by different companies, which ship girl can lick, and you can jump to which fleet as a commander at any time.

Any stalk in this is a huge setting, and any setting has huge potential for commercial development.

As for Lin Qi, if he wasn't afraid of scaring the world and firing with all his might, the creativity of the entire cultural and entertainment industry would not be able to beat him. After all, Lin Qi has the advantage of information asymmetry in the coming decades.