Chapter 195: Leader

"In the future, animation creation will inevitably be created by computers, gradually replacing traditional creative methods. "Fun,www.biquge.info" Lin Qi said, "and even draw directly on the computer...... For example, this thing -- a pen tablet! I suggest that you learn how to use it, and improve the software and hardware of this tool......"

Zhao Haixuan said: "If it is easy to use, of course it will be used." It's not easy to use, I can't animate, what should I do?"

"Of course, it is subject to your experience, it is not easy to use, continue to improve. Lin Qi said, "Don't force it to use it immediately, after all, the technology is not yet mature." But in the future, it will certainly be the general trend. ”

The pen tablet was originally invented by the Japanese company Wacom, and originally, it was not used in the animation and manga industry, but for computer-aided CAD design. Of course, due to Japan's anime powerhouse, in the 90s, pen tablets were gradually used in the creation of the anime industry. In 1991, Disney's animated film "Beauty and the Beast" was created using a Wacom pen tablet.

Now the patent right of the pen tablet is held by the new venture electronics company, and at present, a bunch of software has been developed around this hardware. There are both CAD software in the field of industrial design and drawing production software that can be used in the animation industry.

Of course, as a new invention, even within a new start-up electronics company, there are not many people who use this tool. Moreover, in the process of technology maturity, it is still necessary to collect a large number of user feedback.

Switching to a pen tablet for drawing is equivalent to a keyboard instead of paper and pen for writing. At first, it was definitely boycotted, but later many publishing companies did not accept paper submissions, and only accepted online submissions such as e-mail.

Because, technology is always developing, and if you don't use the latest technology, then it will definitely be eliminated by the times. The best way to adapt to the changes of the times is to adapt earlier than others, and even, to be the leader and promoter of new technologies!

……

In fact, the domestic animation industry in 83 years is too far behind the world, even more backward than when the market in the 21st century was reduced to a dumping ground for overseas animation.

People in this era do not feel deeply, mainly because China's domestic market is relatively conservative, and the animation industry has little interest.

The biggest problem is that the concept of domestic animators in the 80s was too rigid and conservative, and if there is no new creative stimulus, then no matter how much capital is invested, it is just to produce animation at the level of "Book from Heaven", "Hulu Baby", and "Black Cat Sheriff".

It's not that these animations are bad, in fact, in the 80s, these animations had a pretty good influence in the country.

However, there is no cultural influence in the international market, because countries with advanced cultural levels in the contemporary era can easily turn most of the country's markets into dumping grounds for their products if there are no policy and market barriers to dumping their products in other countries. In countries with a backward level of cultural creation, even if the work wins a bunch of awards, it cannot occupy the international mass market, which naturally exposes that the real level is not enough for the audience to buy it.

China's current exports of cultural products are all on the upper route, which is also in the name of "cultural exchange", allowing governments to connect and facilitate copyright exchanges. As everyone knows, the real cultural exchange is not the government-level communication at all, but the audience really likes it. At present, this kind of cultural exchange at the political level has nothing to do with the revitalization of culture and the fact that foreigners can understand China and have a favorable impression of China. Your literary and sports works are too educational, and the audience does not like your works, so naturally they will not have any real good impression of the country and people of China.

The United States is the most successful country in the cultural industry, and its cultural success is not to cater to the art crowd like Europe. In fact, American artistic creation has been full of copper smell from the very beginning, and it will create whatever the market needs, and shoot whatever it makes money, and finally found that this is the most correct, because it monopolized the market and took away all the right to speak.

Therefore, you are the oldest artist, and the real cultural influence is the market and the consumer!

The movies that can make the most money have more audiences than the award-winning movies, and the influence naturally exceeds those award-winning movies by more than 100 times.

If history is written in the future, the award-winning works should not be written into the history of the industry, because, standing in the history of the development of the industry, this is not worth mentioning. However, those works that set records at the box office and the number of moviegoers and influenced an era, then this kind of popular work, as a representative of an era, has a greater probability of being written into history.

The splendid history and culture does not mean that the contemporary culture is also equally developed. It can only be said that our ancestors, like the current American Empire, not only had hard power, but also strong cultural soft power, and relied on culture to make people yearn for it.

But the culture of contemporary China is absolutely not good, even if the culture that was once popular in the era of the ancestors is taken out, that ...... No, it's not that era anymore. Culture must also be constantly innovating, and it must be the leading culture of this era! Even classical culture needs modern technology for packaging and processing in order to rejuvenate its vitality.

After the establishment of diplomatic relations between China and the United States, cultural exchange activities are frequent, and compared with the high-profile of the two governments, American companies are not very enthusiastic, and only perfunctory exchange of copyrights for animations and TV dramas decades ago with Chinese works, even so, these decades-old American works still caused a sensation.

This gap is not essentially a matter of "technology" and "experience", but is caused by the creative concept.

After the cultural exchange between China and the United States, American works became popular in China, but Chinese works were not popular in the United States, so the domestic art world was very faceless, so it was better to find another group to fight the street, the European art world.

It seems that it has been affirmed by the European art world, even if ordinary foreign audiences don't buy it, they can be regarded as influential international directors, artists, actors, and actresses...... However, if these Europeans who have no market in themselves must have a fart? If they are already hitting the streets, and if they cater to the Europeans, won't they be even more influential in the world?

Those in Europe have no market for their works in their own countries, and their markets have become dumping grounds for American films and Japanese animation. You learn from the experience of these street goods, and ask them to affirm that they are going further and further down the wrong route. Even the later route of small fresh meat based on commercial packaging and not paying attention to professionalism is more reliable than the route of the current batch of artists.

Some "artists" feel aggrieved, my works are obviously award-winning in the world, and there are foreign masters who are friends with me, and we praise each other's stinky feet. Everyone in the circle knows that my artistic level is ......

The problem is, none of those prize farts are worth it. If you just think of those awards as a normal marketing campaign, take that bullshit too seriously and you will lose!

There is only one criterion for measuring the true gold content of a work - the audience!

A large number of viewers are sought after.,Waiting for the new tea and not thinking about it.,As soon as it's time for the new broadcast.,Hurriedly put other things aside.,Chase the new first.。 Such works are truly life-threatening works.

And "art" without an audience and popularity is equivalent to a decaying corpse on the verge of death, constantly boasting that "I am ancient, I have culture, I have history, and I have a large number of artists for affirmation", which is useless at all.

Good work!

You don't need to find insiders to evaluate, but just find some ordinary people, look at it and like it!

It is a big hit, by no means because the audience and the market are blind, it may really be because, this is the vane of good works and future popular works.

Lin Qi asked these Felix animation staff to continue to learn "Otaku is Always Crossed", in essence, this work is not of a high level, but because it has the aesthetics and technology that are more than 30 years ahead. There is a little bit of digging in here, and in the current era, it is a leading idea.

If you want to find the future development trend of animation, this can be a very vivid textbook.