Chapter 7 Struggle for Power

Since September 1979, "Breaking the Sky" has gradually carved out a bloody road from an obscure new book without any popular basis and without the recommendation of well-known people. Pen × fun × Pavilion www. biquge。 info

Readers who have read it have been attracted by its novelty and gradually become fans, and then recommend this book to more people. And the publication speed of "Breaking the Sky" did not disappoint readers, publishing one book a week, just like a weekly magazine.

And with each new episode, the sales are increasing. On the day the fifth episode was published, orders for 3,000 copies had already been received from major bookstores.

The daily sales of the entire series have gradually and steadily risen to more than 1,000 copies. On the day the new episode was released, the sales exceeded the usual sales by several times!

The plot is both new and serialized quickly. Moreover, the price of the book is cheap, and if the book is not popular, it is almost impossible!

Now "Breaking the Sky" sells 10,000 copies a week, and there is no suspense!

With the increase in circulation and the reduction of printing costs, the average book of the sea publishing house can also earn 5 cents gross profit.

However, because of the busy business, 5 new employees were recruited, and in the blink of an eye, these profits were eaten up by the salaries of the newly recruited employees.

In other words, the business is booming, but the profits are still extremely meager. I basically didn't make any money in September, and I didn't make a net profit of 10,000 yuan in October!

This is the performance created by the company's only one money-making red book, but the publishing house cannot only publish the red book, and there will never be a street book.

As long as there is another street book, it is estimated that the profits made by "Breaking the Sky" will be wiped out!

"This profit is too low......" Zhang Dahai couldn't help but sigh, "The profits are all made by the bookstore!

"Let's raise the price!" Lin Qi said.

"What?" Zhang Dahai was stunned.

"I said price increase! Not to increase the price, but to increase the wholesale price! At the beginning of the sixth episode, the preferential wholesale price of 4 yuan a piece was terminated, and the wholesale price rose to 4.5 yuan a piece!" Lin Qi said with a smile.

"What? If it goes up like this, the bookstore's enthusiasm for buying goods will be reduced!" Zhang Dahai said hesitantly.

"Our food and clothing parents are readers, not those bookstores! As long as the price does not rise, readers will not feel the price increase!" Lin Qi said with a sneer, "As for bookstores, it is impossible not to buy them all, right? Some bookstores buy goods, and some do not." Readers will naturally choose to buy books in a different bookstore. Those bookstores that don't stock will definitely have to taste the bitterness!"

Zhang Dahai hesitated for a moment, gritted his teeth and said: "Price increase! Earn a gross profit of one dollar per book, this is called making money! Even if the circulation shrinks, it can still make as much as it does now!"

As the two bosses of Dahai Publishing House reached a consensus, the company's employees officially sent a notice of price increase to the bookstore that purchased the goods!

Whether you agree with it or not, it's a foregone conclusion that the wholesale price will rise by five cents anyway!

Many bookstore owners reacted violently.

"What, the price has gone up? A book has gone up to four and a half dollars, why don't you grab money?"

"Did you cross the river and demolish it? Who knew that you were a street publishing house? If we didn't help sell books, would you be able to have it today?"

"It's okay if the wholesale price rises to four yuan and five, and the price also rises to 6 yuan!"

In the face of the various words and deeds of these bookstore owners, Dahai Publishing House did not compromise in the slightest. The wholesale price has risen to 4.5 yuan, and the price has remained unchanged at 5 yuan. There are so many bookstores in Hong Kong, not a channel worse for you!

After this invisible confrontation, the original Dahai Bookstore had more than 500 channels, but after the price increase turmoil, the number of buyers shrank to more than 200.

Except for a few that insisted that they would never buy again. Other bookstores are on the fence.

With the sharp decline in distribution channels, the daily sales growth of "Breaking the Sky" has also declined for the first time, and the original daily sales have increased to about 2,000 copies. But after this price increase, the daily sales were once reduced to 800 copies.

But soon the daily sales steadily rebounded to more than 2,000 copies, the same sales of 2,000 copies, due to the significant reduction in costs, the net profit can reach 2,000 yuan a day.

The profit of 2,000 yuan is actually not very high, and when Lin Qi was a fallen master in the capital, he made more than so much profit every day.

But it is essentially an illegal business, which cannot be seen and cannot be done for a long time.

The publishing industry is not a lucrative business, but it is a legitimate business. As long as you have good quality content, you can continue to earn wealth.

In this confrontation, Dahai Bookstore won completely!

Because Hong Kong has a high population density, it does not need all bookstores to buy, only a small number of bookstores in Hong Kong need to buy goods, and the channels can be spread all over Hong Kong.

When publishing in a city, the importance of channels is minimized, and content is king.

If it is published in a large country or globally, then the importance of the channel may exceed the content!

……

"Damn, there were five people and six people before, and they didn't buy goods, did they? There is a kind of never buy goods! If you don't buy red books, you have to go into the street books, and you will be killed!" Zhang Dahai was triumphant on the phone at this time, and scolded the owner of a medium-sized chain bookstore.

It is true that the sales of "Breaking the Sky" itself are not profitable, and a book only makes 5 cents of gross profit for the bookstore. But...... The point is that other bookstores have it, but yours doesn't. Then, in the long run, readers will go to other bookstores to buy books, and the indirect loss will be very large!

With the price increase of "Breaking the Sky", sales have not been damaged at all. Readers who can't buy a book in a bookstore quickly change bookstores to buy it.

There are so many bookstores in Hong Kong, and there are so many streets that you can buy them from the club. Therefore, in less than a week, when the seventh episode of "Breaking the Sky" came out, the orders for the new book skyrocketed to 5,000 copies.

Bookstores that originally did not place orders have watched old customers buy books from other bookstores because they are out of stock. This kind of torment makes the hearts of major bookstore owners like knives.

As a result, many bookstore owners turned around, not to mention that they only make five cents per book, even if they don't make money, they have to buy them!

Therefore, after the sales of "Breaking the Sky" bottomed out in a short period of time, with the passage of time, the sales volume has been rising after new readers continue to emerge.

Seeing that the business is getting better and better, Zhang Dahai is becoming more and more majestic. Of course, he is only a subordinate staff and a part of the sales channel.

But for Lin Qi, Zhang Dahai became more and more respectful!

Originally, Zhang Dahai didn't believe that Lin Qi and Jin Yong were second, but now he doesn't believe it in his heart, but when he meets people, he praises Lin Qi as a new generation of talents in Xiangjiang and the originator of fantasy novels, and his future achievements may be comparable to Jin Yong......

……

For Lin Qi, the popularity of "Breaking the Sky" was not unexpected. After all, this is a pop culture that has been ahead of the curve for 40 years, and getting this era is equivalent to abusing the Tiger tank of World War II with the Type 99 tank.

At the end of the 70s, Hong Kong was already in an era when martial arts novels were on the decline.

After all, the new martial arts, which began to be born in the late 50s, are not new to readers at all after twenty years of development.

Readers in this era are already tired of martial arts novels.

Originally, some famous writers who could sell tens of thousands of copies of their new books are now publishing new books, and some of them can only sell a few hundred copies! Not because the level of these famous writers has regressed, but simply because readers' tastes have changed! No matter how good your writing is, if the plot is too old-fashioned, readers will not be able to buy it.

In addition to the cool points, "Breaking the Sky" is a more important innovation.

Upgraded from martial arts to fantasy, it is no longer something that readers are tired of reading - Shaolin, Wudang, internal force, meridians, acupoints, cliff jumping to get martial arts cheats, and the old-timers empowered Sanjiazi internal force......

Like "Thirty years in Hedong and thirty years in Hexi, don't bully the poor youth", in martial arts novels, it is not new.

But......

The background of the story is changed to a world system that is relatively unfamiliar to the reader, which suddenly gives the reader a sense of novelty. After all, since this is a completely new setting, readers can't guess the development of the plot later......

Because of innovation, there is suspense. That's why books can sell well.

It is foreseeable that in the short term, the popularity of "Breaking the Sky" will gradually grow to new highs one after another, and it will be enough to make the sea publishing house turn over before fantasy novels become clichés. The current situation is that Dahai Publishing House needs Lin Qi.

……

In the past few days, more and more readers have written letters to Lin Qi from fans.

In addition, other publishing houses have begun to send people to investigate Lin Qi's situation near the Dahai Publishing House, which should be to prepare for poaching.

Therefore, Zhang Dahai felt a little uneasy, afraid that Lin Qi would suddenly change jobs.

Now that Lin Qi has proven his strength, if he intends to change jobs, other publishing giants will poach people at any time waving sky-high checks.

Although Zhang Dahai believes that with Lin Qi's help, Dahai Publishing House will also have the hope of growing into a publishing giant in the future, but how many years will it take? Can Lin Qi have that kind of patience?!

Leaving Dahai Publishing House will not affect Lin Qi's growth!

But Dahai Publishing House will soon go bankrupt again without Lin Qi and return to the prototype!

"Lin Sheng......" Zhang Dahai was in the office, showing a flattering look, took out a check and said, "This is the net profit earned by the company in the recent period." Lin Sheng, you can't get the manuscript fee for the time being, so give you all the dividends! I'll sacrifice it for the time being, and I won't get the dividends!"

Lin Qi looked at the check, and the number was 13,000 Hong Kong dollars. After deducting costs and taxes, the remaining net profit, he smiled indifferently, did not accept it, but pushed it back and said: "Count me to increase the principal into shares, count two points of equity, what do you think?"

"What, two points of equity?" Zhang Dahai was stunned for a moment, and after a while, his face turned red, "You...... Do you want to be a major shareholder?"

"Of course, who wants to be a minority shareholder?" Lin Qi said with a sneer, "At the beginning, Jin Yong partnered with others, but he accounted for eighty percent of the shares, and he was a man of his word in Ming Pao! Although I did not contribute as much money as Jin Yong ran Ming Pao, the articles and contributions I published were similar to them. The Great Sea Publishing House can do without you, but without me, can it?"

"You...... It can't be like this...... I also have contributions! No credit, at least hard work, right?!" Zhang Dahai said a little flustered, "The major shareholder is very hard, and you have to sign and seal all kinds of things!"

"No, it's a must!" Lin Qi said, "If the company is not under my control, why should I support it? There are thousands of publishing companies in Hong Kong? There are no more than 100 writers who can write a popular book? I need a reason to keep myself at the Great Sea Publishing House!"

Although Zhang Dahai was unwilling, he ...... After hesitating, he didn't dare to refuse directly, and said that he would think about it for a few days.

Lin Qi is grace, three days.

Three days later!

Either Lin Qi will take holdings, or Lin Qi will withdraw and leave.

The previous contract was originally drafted by Lin Qi and did not have any binding effect on Lin Qi......