Chapter 6: New Books
September 9, 1979. Pen, fun, pavilion www. biquge。 info
The operation of Dahai Publishing House has gradually entered the right track, and the first episode of "Breaking the Sky" has also completed the entire process from review and proofreading to publication and printing.
In Lin Qi's view, the efficiency of the whole process is already very high, and in half a month, the manuscript has been turned into a regular publication printed in lead, at least compared with the publishing industry in Chinese mainland, the efficiency is already amazing.
But this is already slow for the fast-paced Hong Kong.
How fast was the pace of Hong Kong in the 0s~80s? A movie can be filmed in a week and released within a month.
Hong Kong TV dramas are also filmed and broadcast. Shoot the first few episodes in advance to test the waters, if the TV series is popular, it will lengthen the plot, and shoot more than 70 or 80 episodes and more than 100 episodes. The ratings are average, and the TV series ends hastily to avoid wasting money and manpower and material resources. Just imagine, those hit dramas are broadcast almost daily, and one episode is filmed every day and one episode is broadcast. This kind of production efficiency is amazing!
Publishing a book and preparing for half a month, Hong Kong at this time is quite slow-paced!
The first episode of "Breaking the Sky" is 65,000 words, with a first printing of 3,000 copies, and 9,000 yuan is paid to the printing company, which is apportioned to the printing cost of 3 yuan per book.
At Lin Qi's insistence, the price of each book was set at five yuan. Moreover, the wholesale price is tentatively set at 4 yuan, giving the retail channel a profit margin of 1 yuan per book, so as to attract retail bookstores to buy.
The publication of the first few episodes can even give up profits, just to quickly open up sales channels and attract the first readers!
"This price is too low, isn't it?" Zhang Dahai couldn't help complaining, "Those comic books on the market are thinner than novels, and the price is 10 yuan." ”
"But Hong Kong's comics are all color pages!" Lin Qi said, "What's more, the novel "Breaking the Sky" is completely a new book, whether it is good or not, readers don't know it at all, and it needs to be word-of-mouth, the first episode is sold, and the word-of-mouth is started, and it may not necessarily be sold at a price of 5 yuan per copy!"
The cost of color page printing is several times more expensive than black and white printing.
Hong Kong Man didn't want to engage in color pages at the beginning, but then everyone engaged in color pages, and those who didn't engage in color pages couldn't sell. Therefore, it is difficult to ride a tiger, and color page printing has gradually become the industry standard of Hong Kong Man.
As for the novel, except for the cover, the rest of the content is completely black and white printing, and the cost is much lower than that of Hong Kong comics!
Zhang Dahai thinks about it, the most important thing is to quickly start a reputation and gain fame. When it attracts a large number of readers and can't stop looking forward to the next episode, at that time, even if the price increases, it will be no problem at all.
With the completion of printing, Zhang Dahai also quickly began to contact peer bookstores to distribute goods.
There are more than 1,000 bookstores in Hong Kong, and if you include the bookstalls that sell newspapers, there are more than 20,000 retail channels for books and periodicals.
At this time, Hong Kong was one of the printing and publishing centers in Asia. Although there is a gap compared to Japan, it is stronger than South Korea, Taiwan, Singapore and other three small tigers.
Zhang Dahai has been running the book industry for nearly 20 years, but there are only more than 40 bookstores, selling some face to Zhang Dahai and willing to buy goods.
It's hard to get started!
Lin Qi and Zhang Dahai believe that if "Breaking the Sky" shows signs of being a bestseller, most bookstores in Hong Kong will soon call the publisher and send purchase orders.
So......
Be sure to fire!
…
September 9, noon.
Dahai Bookstore tore off the old martial arts novel posters on the wall and replaced them with a few new book posters-
"Martial arts are dead, and fantasy should stand. Thirty years in Hedong, thirty years in Hexi, don't bully young people into poverty. The genius turned into a waste of wood and suffered a divorce. Young Xiao Yan, embark on a legendary journey......"
The poster picture material was searched by Lin Qi on the Internet in the early 21st century, and the style is very different from this era.
The domineering poster is very eye-catching, and readers who walk into the store are attracted by this new book poster from time to time.
A boy with glasses, attracted by the poster, hesitated for a while, picked up a copy of the first episode of "Breaking the Sky", looked at the pricing, and was only 5 yuan, and then breathed a sigh of relief.
The boy's name is Li Shuisheng, a teenager in junior high school with average grades, and after graduation, he is ready to find a job to support his family. Of course, he hasn't graduated yet, and his family's economy is not very good, so he is given 30 yuan of pocket money every month. And he has a hobby of reading martial arts novels, and the money in his pocket is limited, so he naturally thinks about buying books.
Li Shuisheng walked to the counter: "Is there a discount for this book?"
"Five yuan a copy is the lowest price. Zhang Ru explained, "Other publishing companies deliberately make the price very expensive, and then wholesale to bookstores at a low discount, and bookstores sell them at a discount. In this book, there is no high price for water injection, and the pricing is a uniform retail price. ”
The Great Sea Publishing House had just opened, and the Great Sea Bookstore didn't employ many clerks. Therefore, when Zhang Dahai went out to run business, Zhang Ru worked part-time for Dahai Bookstore in addition to editing work.
When Li Shuisheng heard this, he quickly took out the money from his pocket. The discount is just a casual question, and the answer is that there is no discount, and he can accept it, after all, the price of the book is already very low.
After the glasses man Li Shuisheng bought a copy of "Breaking the Sky", several customers were attracted by the poster of "Breaking the Sky".
The poster advertises that it is not a martial arts novel, but a fantasy?
As for what fantasy is, the readers present also felt inexplicable, but in short, they felt that this word was very cool and very new.
"Boss, come to this "Breaking the Sky" ......"
"Is this book any good?"
"It's good, the theme is quite new!"
"The power of the fight, hanging, just rush this, buy a copy! Nian Nyima's internal strength, points, nine out of ten books are like that, I'm tired of reading it! Now I write books, I don't use my brains at all! It's been the same for so many years!"
As time went by, more and more readers gradually bought "Breaking the Sky".
A certain reader unexpectedly discovered that the name of the publishing house of "Breaking the Sky" was Dahai Publishing House, and the name of the bookstore was Dahai Bookstore, so he couldn't help asking: "Dahai Publishing House and Dahai Bookstore are the same, right?"
"Yes, the Dahai Bookstore and the publishing house were founded by my uncle Zhang Dahai. However, the sea publishing house used to have a bad business and has been closed for a year. However, not long ago, a talented writer came in with a book manuscript. So, my uncle was attracted by the quality of the manuscript and decided to reopen the publishing house. In order to keep that writer. Even, took out half of the shares of the publishing house in exchange for the manuscript!" Zhang Ru took the opportunity to publicize.
This story is also a good publicity caliber negotiated by the publishing house, because this story has a certain topicality and legend, so readers may tell each other, and then expand the popularity of the book.
……
The Great Sea Publishing House used half of the equity in exchange for the signing of a novel. This story, through the mouth of the clerk of the Great Sea Bookstore, continues to spread to customers and passers-by.
"How good a book is this to exchange half of a publisher's shares for a manuscript?"
"Look, what kind of book is so powerful!"
"Obediently, Hong Kong has never produced such a writer, and the owner of the publishing house actually gave up half of his shares in order to ask for a manuscript. ”
The spread of the news has caused a wave of sales of "Breaking the Sky" to heat up. On September 9, more than 100 books were sold.
On September 10, "Breaking the Sky" sold 317 copies on the same day.
On September 11, 557 copies were sold......
At this time, although the inventory of "Breaking the Sky" is still approaching 2,000 copies.
However, 1,000 copies have already been sold in three days...... The goal of selling all 3,000 copies of the first printing should not be difficult!
Because of the busy business, Zhang Dahai is busy and his feet do not touch the ground.
I have to go to the printing factory again to supervise the printing production progress of the second episode. At the same time, the first episode also began to be reprinted in small batches. I also have to drive myself to deliver to the sales channel.
Although, tired like a dog.
However, Zhang Dahai was very excited......
Because, he saw a gold mine - sales were growing every day, and there was no sign of stagnation!
And Lin Qi assured Zhang Dahai that "Breaking the Sky" could be written to more than 5 million words.
According to conservative estimates, it will be able to produce 80 episodes. This means that Dahai Publishing House will enjoy the dividends of the serial publication of "Breaking the Sky" for at least two years.
"For the development of the company, I can't rest, I have to work hard......" Zhang Dahai fell into a state of excitement, but before leaving, he cared for Lin Qi, "Brother Lin, you have to rest and relax." The combination of work and rest, staying power, is more important than rushing the manuscript!"
Lin Qi felt funny and said: "You are the boss and exploiting others! According to the current scale of business, the number of people is far from enough!"
During this time, Lin Qi ostensibly maintained a rate of "creating" 20,000 words per day, so that the number of words in the manuscript to be proofread and published continued to increase. It looks like he's working overtime to catch up with the manuscript.
But the truth is that Lin Qi downloaded the full text of the novel from the 21st century, slightly changed some of the content that might reveal his secrets, and other than that, stuffed the manuscript with typos. let
Then, store the manuscript on a 5.25-inch floppy disk that has long been obsolete in the 21st century. In this side of the world, I bought an Apple computer and a matching printer. And then...... Pretend to like to write on a typewriter, and the manuscripts you hand in are printed out by the printer.
It is not uncommon to like to use a typewriter to create in this day and age. Lin Qi handed over the printed manuscript, which did not arouse Zhang Dahai's suspicions.
Zhang Dahai thought for a while and said, "Okay, recruit a few people in a few days." There are fewer people, it doesn't matter if you are tired, the key is that the delivery is slow, and those sales channels are neglected. ”
In the past few days, the sales of "Breaking the Sky" have gradually heated up, and more bookstores have begun to contact and purchase. Bookstores that had already stocked up also placed additional orders.
The first episode sold well, and the second episode began to expand the distribution channel to 100 bookstores, and the distribution has expanded to Kowloon, Hong Kong Island and the New Territories......