Chapter 645: Everything is Difficult at the Beginning

"I think cosmetics, right? Pechoin is also our brother unit, the shelf life of cosmetics is very long, if you can sell it directly on the Internet, Pechoin gives us a slightly lower price than the wholesale price, after deducting logistics costs, you can also make money. Zhang Ru quickly said.

"Yes, Pechoin can!" Lin Qi nodded.

"Of course, Pangu Computer is indispensable!" Gao Tian, as the boss of the Pangu Division, is naturally looking for his own project.

"Pangu computer, of course, can be sold through the website, because we have a large number of warehousing outlets in the country, no, it should be the principle that the computer receives orders online and can be shipped nearby. In addition, the profit of a single machine is relatively high, which can offset the cost of transportation and logistics. Lin Qi said appreciatively.

Subsequently, everyone spoke freely, handhelds, Xiaobawang, mini four-wheel drive, telephones, big brothers, monitors, routers, televisions, calculators, electronic watches...... It seems that they can all be sold on the Internet!

"Actually, it's not just our products!" Lin Qi said, "Any kind of product, if you feel that you can make a profit, you can sell it on the Internet." However, running a shop now requires expensive expenses such as store rent and staff, so I don't think there is much difference between the two. Even, in the future, the domestic economy will develop, and the cost of most e-commerce companies selling products online can be lower than opening physical stores to sell things. In order to facilitate after-sales and logistics management, large enterprises and big brands will also take the initiative to do e-commerce in the future. In the future, I think the e-commerce model will be divided into B2B, B2C, C2C, O2O and so on......"

"Among these models, BCB looks very powerful, but in fact, it is not the most potential. On the contrary, B2C, C2C and O2O and other models have more potential, these models are all consumer-oriented, sales of goods model, and, I think, can complement each other, integrate, all do, cost and coverage can be optimized. ”

B2B, B2C, C2C and O2O are all models of some scenes that have only been formed after years of development of the e-commerce industry in the future, and Lin Qi pretended to invent them all at once.

After Lin Qi defined these names, he had to use the internal teaching materials, and he needed to start studying how to implement them and how to train employees.

Moreover, it can be said that the future e-commerce industry will have to follow the model that Lin Qi said.

This is what he has, so he has the confidence to speak like this, and it would not work if he was Ma Yun, who had just started a business in the future. It took Ma Yun many years at the beginning to make people believe that he was not a liar, especially after developing a website for the Ministry of Commerce and accumulating contacts, he started a business again, and his career was on the right track. If he were a nobody, who would believe him?

Ma Yun developed a website for the Ministry of Commerce, and after that, he worked for a period of time without obtaining equity, and then resigned from his job because he was not satisfied. Although he didn't make a lot of money, during this time, the level of contacts he came into contact with was far greater than before. It is precisely because of this that venture capital dared to throw money at it after Alibaba was founded.

The era of e-commerce online shopping in history also started from Amazon and eBay in the United States in the nineties, and once Chinese e-commerce companies did not realize the importance of capital, and blindly imitated the American model, and they were too optimistic to think that they would soon make money. The Amazon model in the United States has been burning money and losing money for 20 consecutive years, which is by no means something that traditional businessmen can endure.

China's later e-commerce model is also a loss for many years to burn traffic and users. However, due to the low logistics cost in China, just imagine, the United States costs $10 for a product, and China only needs a few yuan. This kind of low-cost logistics, China's e-commerce cost advantage, is naturally more obvious. Therefore, success is not a fluke, but an inevitability.

Of course, logistics costs are only secondary, the most critical is that there are too many Chinese, and the ability of 1.3 billion people to consume ordinary goods is actually far more than that of Americans. The general trend of population and market and China's rise determines that China's e-commerce will definitely be able to surpass other countries.

For a company like Amazon, regardless of the company's e-commerce revenue, platform transaction volume, total profit, revenue and profit growth rate, it is completely beaten by Alibaba. Alibaba's platform transaction volume is larger than Amazon's, and at the same time, the growth rate has not slowed down, but faster!

Although, many people give Amazon a reason, what cloud computing, what video business...... In fact, those new businesses of Amazon, Ali has. Therefore, Amazon's valuation is higher than that of Alibaba, and there is only one reason why Amazon is an American company, and that's it, even though its profits and growth rate can't be compared, but it has obtained a higher valuation than the company that has performed better, Amazon is an American company, and that's it.

……

On May 15, 90, under the promotion of Lin Qi, a new Internet website Tesco was incubated within the New Venture Electronics Group.

Because Tesco is oriented to the domestic market, the main servers are set up in Shenzhen, Hong Kong and all over the country, and there are a large number of mirror servers. In addition, Tesco naturally cooperates with Pangu Cloud, using Pangu Cloud's cloud computing server, and when it encounters a large amount of traffic, it will start Pangu Cloud to divert users' traffic.

After that, Tesco even smashed domestic TV stations to spend money and began to import traffic. However, the embarrassing thing is that on the first day of launch, tens of thousands of users did not want to visit, and there was no such thing as downtime due to too much traffic. The trading volume is even more embarrassing, only more than 100 people registered, only 6 orders on the same day, and the total transaction amount is less than 1,000 yuan.

In this regard, Mr. Lin felt that he couldn't afford to lose this person, so he said that Tesco was a test operation this year, mainly to find the BUGS and problems of the website, and to lay the foundation for future development, so at the beginning, free postage will be taken, and you can sign in every day to receive a large number of commodity coupons, discount coupons, Lin Qi is even easier to find, the internal employees of the new entrepreneurship department, you can receive a kind of employee coupon coupons, which are more favorable than ordinary coupons.

In order to stimulate the shopping passion of employees, Tesco online shelves a large number of daily consumer goods such as firewood, rice, oil, salt, sauce, vinegar, tea, towels, underwear, sandals, cups, leather bags, etc., these consumer goods, free shipping to the door, the price plus a variety of discounts, than the price in the daily shopping mall is generally 30% lower!

Of course, if you are an ordinary user, the coupon you receive is not as good as the employee coupon, but it will be much cheaper than daily shopping.

However, most ordinary consumers, most of whom have never tried e-commerce shopping, are not at ease with this unprecedented way of shopping, and always feel that they may have been deceived by saving money to the e-commerce platform.

But the employees of the new entrepreneurship department are different, can they not believe their boss Mr. Lin?

What's more, Mr. Lin is almost equivalent to turning Tesco into an invisible welfare platform for employees. As a result, the employees of the new entrepreneurship department began to get started with the one-stop service of registration, coupon collection, deposit and order placement on Tesco under the introduction and guidance of their colleagues.

Due to the innumerable number of subsidiaries of the new entrepreneurship department, the number of employees in China is more than one million. Therefore, these employees continue to register and place orders, and the number of orders formed is indeed very good.

Every day, there are at least hundreds of thousands of yuan of orders, after stabilizing, a lot of business personnel are also familiar with the mode of e-commerce and the experience of home delivery, as for customer evaluation, although there are good and bad, etc., but basically all are praised.

At the same time, with the help of the model of employee purchase, although the website is burning money at the beginning, logistics delivery is relatively fixed in several areas where employees are concentrated, so the cost is not expensive at the beginning, such as Shenzhen, Hong Kong, Dongguan, Guangzhou and other regions, it is because of the concentration of employees in the new entrepreneurial department at the beginning, and it has rapidly evolved into the era of e-commerce shopping.

Many employees of the new entrepreneurship department, after registering as a member to shop, naturally introduce themselves to their relatives and friends. Friends and relatives cannot receive employee coupons, but they can still receive coupons to buy daily necessities at a lower price than the market price. In the beginning, these users will not only not contribute to the profits, but will need to be subsidized by the website. However, as more customers develop their consumption habits, they will buy more high-value and high-profit goods on e-commerce platforms in the future.

In addition, more importantly, the team of Tesco.com has gradually become familiar with the workflow of e-commerce after receiving a large number of orders.

The team's gradual mastery of the e-commerce process, practice makes perfect, this is the greatest wealth. After all, it is still early to the real prosperity of e-commerce, and at this stage, the main thing is to accumulate experience for the future. When the experience is accumulated, even if the first website is not started, Lin Qi believes that if he is willing to spend money, he will definitely be able to become an e-commerce leader!

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