"Hey, what's going on with the rice and oil at home?" Before Xiaoli got home from work, she was still thinking that the rice and oil at home were gone, and she planned to call her husband to go to the grain store to buy rice and oil together, after all, it was too heavy for her to carry upstairs by herself. However, as soon as I got home, I found that the rice and oil were bought, which is a novelty, you must know that Xiaoli's husband usually doesn't care about firewood, rice, oil and salt.

"That, wife, let me tell you, I bought it online, and it's much cheaper than the store downstairs. The small shop over there buys 1 yuan a pound of rice, and it's not new rice. I bought it online, 6 cents a pound, it's actually the new grain that just been harvested this year, you see. The husband Xiaohuang showed the rice in the bag to his wife.

"What, 6 cents a pound? How is it possible?" Xiaoli couldn't help but be shocked, "There is a problem with the quality of other rice?"

"No problem, I've already cooked a pot, you can eat it!" Xiao Huang said to his wife.

Then, Xiaoli didn't cook, so she put a bowl of rice, and after taking a bite, she nodded and said, "That's right, this is new rice! It's much better than old grain." But where the hell did you buy it?

"The group company above our company has set up a website that sells things on the Internet. You know, we only opened the Internet last month. Xiao Huang said.

"Well, and then what?"

"That's, that's it, that's it...... On the homepage of Pangu Browser, Pangu Navigation has been updated, and this website Tesco has appeared. It was opened by the controlling shareholder of our group company, Xinchuang Electronics Group. Xiao Huang said, "We are employees of the company, enter the employee's work number, and after passing the verification, even if the employee registers an account, the identity of the ordinary registered account is much more noble." As for shopping, it is to browse the information on the Internet, and after that, choose what you want to buy, and if you have money in the card, you can do it!"

"What card?" Xiaoli asked vigilantly, "The salary card is not in my hand, what other card do you have?"

"That ......" Xiao Huang hurriedly explained, handed over a new card, and said, "This card is not what I want, it is the Hang Seng Bank credit card that the company has to mobilize everyone to do." Hong Kong, Shenzhen, Guangzhou, Dongguan, Zhuhai, Shanghai, Beijing and other places can be swiped. This is supported by those stores offline in order to swipe. The online service is mainly Tesco.com, and Hang Seng was also acquired by our boss, so the credit card of Hang Seng Bank can be used for payment. Of course, at the beginning, there was no money on the card, which was an overdraft consumption, which was equivalent to borrowing money. The 10th bill date, the 30th repayment date. If you spend on the 11th, you will not need to pay interest for up to 50 days, spend the money first, and then repay the money. ”

"Wait, why doesn't the bank lend you money at interest?"

"Credit cards, at every turn. If I pay with a credit card, even if I use it for free, the merchant still has to pay a handling fee to the bank. In addition, if you don't want to repay it all at once, you can pay it back in installments, and the installment will require a handling fee, which is equivalent to interest. ”

After being popularized to a bunch of new things, Xiaoli nodded and said, "In the future, you will have the firewood, rice, oil and salt in the house." ”

"Wait, wife! This is to repay the money, the credit card is overdrawn first, and the consequences of not repaying the money are very serious, not only on the negative list, but also, every day of arrears, there is a bunch of interest, which is rolling. So, don't be in arrears!" Xiao Huang took a manual and showed it to Xiao Li.

After the husband and wife studied it, Xiaoli decided that she would check the account of how much money she spent on the credit card in the future, and she would definitely have to repay the money before the repayment date, but the amount not shown on the card, sorry, will not be reimbursed.

Moreover, Xiaoli is even more satisfied with the fact that the credit card can check the things consumed on the Internet, so that she has a firmer control over her husband's consumption.

Therefore, the Internet is a good thing, easy to audit.

There are many couples like Xiao Huang and Xiao Li.

In this month, 99% of Tesco's consumption was driven by the employees of the holding and shareholding companies under these groups.

With the promotion of these employees' shopping, Tesco has gradually formed a market that cannot be underestimated.

Of course, the company's self-operated and self-selling pattern is still small, Lin Qi feels that Tesco is mainly a platform for strict supervision, and more importantly, it is to attract high-quality brand manufacturers to carry out self-operated flagship stores on the website.

……

"I combined the opinions of various departments and the feedback from the market to make some upgrades to Tesco. Commodity sales are gradually dominated by category sales and self-operated brand flagship stores. We mainly introduce and supervise the sales of brand stores, for example, Konka, a brand in which we have a stake, directly sells all products through Konka's flagship store, an online store. Consumers can directly buy Konka's TVs online. Of course, after-sales problems can also be submitted through the Internet, and Konka needs to provide consumers with high-quality after-sales service. ”

"For all brand flagship stores, we require a minimum deposit of 100,000 yuan before they are allowed to open stores. The purpose of the deposit is mainly to ensure that when the product has a quality problem, or other disputes, we can withdraw the amount in the deposit first, and the platform will compensate the consumer for the loss first. ”

"When it comes to the settlement of sales in the Flagship Store, we have a 30-day cycle in principle. It is 30 days after the consumer signs for the product and confirms the receipt, the sales amount is credited to the merchant's account. If the cash in the merchant account is not transferred out on the platform, then no fee will be charged, and a 1% handling fee will be charged for the transfer. Other than that, we do not charge any other fees for platform services. ”

"Express logistics fees are charged at the cost price of the market transportation and logistics industry. If the user is free shipping, or uses free stamps, etc., then the postage cost is paid by our platform. If it is a merchant-defined product with free shipping and free shipping, then the postage cost is borne by the merchant. ”

"In disputes between merchants and buyers, we judge according to the chat records of TT online, and who is right and who is wrong, so TT chat records are very important. Try to chat only with TT as much as possible so that we can mobilize evidence. ”

Lin Qi put forward a series of rules for e-commerce operations, which is mainly based on the operation mode of Tmall, there are many e-commerce companies in the 21st century, Jingdong, Suning Tesco, etc., but the best is Tmall.

JD.com's service was at a high level at the beginning, but then the service quality regressed. Tmall's level was not high at first, but with the continuous upgrading of the platform's supervision and active elimination of inferior merchants. The platform acts as a referee, so that in the long run, the normativity is gradually improved.

Like other e-commerce models, such as JD.com's high-quality service at the beginning, the cost is relatively expensive. Later, in order to cut costs, a variety of services and after-sales services with a good reputation gradually increased a lot of negative reviews.

Therefore, Lin Qi thinks that a platform like Tmall is more suitable. Moreover, the platform he plans to build is much more formal than Tmall, not pursuing the absolute variety of goods, but starting with big brands first. The main brands above the scale have been introduced, first to meet the mainstream consumption needs of consumers, and then to begin personalization, the introduction or incubation of more different goods and services.

……

After the launch of the flagship store plan, soon Konka, Changhong and other TV brands have registered Tesco brand flagship stores to sell TVs directly to consumers, and the promotional prices are lower than offline.

Pangu computer, palm entertainment game console, Xinfei VCD and other products, and the ergonomic chair of Lin Meng Office Company have also opened brand flagship stores one after another.

These big brands basically have their own aura of trust from consumers.

Therefore, the introduction of mainstream brands is a kind of promotion work for the e-commerce brand itself. What's more, Tesco officially announced the transparent after-sales service and process of the brand's flagship store. Let consumers feel that applying for after-sales online is easier and more transparent than offline physical stores.

After the initial wait-and-see, many people have also joined the ranks of online shopping.

At the very least, some young people who are willing to try it have become the main force of Internet shopping. Even if the older generation is reluctant to try, the future is for young people, as long as young people are more and more accustomed to online shopping, then, in the future, the e-commerce market is destined to become a mainstream consumer market from negligible.

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