Rhino was ready to strike.

Xiacheng Film and Television, he wants to make it go bankrupt and disappear unknowingly.

The way to deal with Xiacheng Film and Television Company, Xi Ming thought about it in his heart.

Two moves will be used, internal disintegration and external siege.

He wanted Boss Zhang, who had hit his close friend with the idea, to become destitute and alone.

At the same time, his big entertainment layout also began.

arranged a big entertainment and surrounded Xiacheng Film and Television, he wanted to show off his muscles and let people know his muscles and strength on the entertainment version.

For any large enterprise company, after gaining users, brand and traffic, getting involved in the cultural and entertainment industry represented by film and television, music, games, literature, and performing arts is a natural business model evolution or the natural "growth" of the industry.

There are cases of Apple, Amazon investing in film and television, and American mobile operators spending $85.4 billion to acquire Time Warner in the form of cash and equity, and it is more obvious in China, BAT, that is, Baidu, Alibaba, Tencent, the three giants have invested a lot of resources in the entertainment sector.

Wanda is also selling real estate and turning to entertainment.

China Mobile has built Migu culture, and the three major operators are deeply engaged in IPTV.

Digital content, the popularity of China's pan-entertainment economy, and the giants have shown unprecedented enthusiasm.

Why are giant companies flocking to the pan-entertainment economic industry chain?

First, the production mode of the cultural and entertainment industry is changing, and the new cross-border integration with other fields has given rise to a huge and diversified pan-entertainment industry chain.

Second, with the transformation and upgrading of China's economic consumption structure, users' demand for digital entertainment has been extended to life services, leveraging new business opportunities.

Third, with the advancement and development of science and technology, the more and more popular smart terminals and the endless stream of operating software are changing people's cultural consumption patterns.

Fourth, the nationwide fee reduction and acceleration have provided favorable conditions for the prevalence of handheld cultural consumption.

Whether it is the PC era, the mobile Internet, or even the future Internet of Things era, everything is changing, and high-quality content is the underlying foundation.

At present, economic experts around the world believe that content will be king in the future of information development, and a company with both "content" and "channels" will occupy the commanding heights of the consumer market.

In 2018.

It is no exaggeration to say that China's Internet is now leading the whole world, Tencent has surpassed Facebook's market value, and its market value has exceeded the GDP of Asia's four tiger treasure islands in the past.

Although the current domestic giants' "big entertainment" layout has its own emphasis on channels and content, from the perspective of their buying content companies and Amazon's establishment of digital domain, the gradual unification of content and channels is becoming a global trend.

Who will take the initiative in the future depends on the cross-border integration of resources and the ability to monetize content through multiple channels.

Ma Yun said that pure e-commerce will be eliminated and new retail will be replaced.

He's not just talking.

At present, Alibaba is using e-commerce to connect the entertainment economic industry chain and start the journey of new retail.

In addition to the strong atmosphere of "buy, buy, buy", the blockbuster news of Tmall's "Double 11" party continued one after another: the announcement of cooperation with Zhejiang Satellite TV, the exclusive title of Shanghai Jahwa, the announcement of the chief director and the first batch of joining stars...... This also means that Tmall's "Double 11" party has become the most integrated and powerful display of "e-commerce + big entertainment" in the Ali ecosystem.

Ali has expressed its determination to build the "Double 11 Carnival Night" into a global entertainment festival in the next 2-3 years, making it a global super IP, and pointing to the "American Spring Festival Gala" Super Bol (Super Bowl).

Since 2012, Tencent has been involved in games, literature, animation, film and television, online video and QQ music. After selling search and e-commerce in 2014, Tencent's investment in the content business has been placed at the top of its strategy, and the entertainment sector has continued to increase, from internal incubation to investment and mergers and acquisitions, with a comprehensive layout and industry focus, forming a closed loop of the industrial chain from IP development to production and launch.

According to incomplete statistics from the investment community, Tencent has invested in nearly 90 entertainment companies, including YG, Ocean Music, Supercell, Weiying Times, Douyu Live, Bilibili, Sheng and other industry leaders. At the "UP Tencent Interactive Entertainment 2016 Conference" held in March 2016, Tencent announced the pan-entertainment layout covering four fields: games, animation, literature, and film and television.

As Tencent's entertainment empire continues to grow, its emphasis on content is self-evident. Ma Huateng said during the two sessions last year that the core business that Tencent will focus on in the future is connectors, which will use the platform as a connector to connect all people and information and services, and the content industry, which is a money-making tool on top of this connector.

Baidu launched its fist product "Baijiahao" in the content field, which was released in June last year and fully opened on September 28, with a total of more than 100,000 users and a maximum income of 6,000 in a single article in just 10 days, and more than 20,000 accounts have settled in half a month.

At the same time, Baidu has officially operated independently and successfully completed a round of financing after holding hands with live broadcast platforms such as Live Broadcast and Hug, and has recently reached in-depth cooperation with live broadcast platforms such as Yingke and Liujianfang at the content and technical levels, aiming to build the largest live broadcast aggregation platform in the industry.

Baidu's financial report data as early as Q3 in 2016 showed that Baidu's content ecological construction in that quarter achieved phased results, and the traffic of mobile Baidu information flow increased by as much as 20 times in three months.

In addition, as the most important pole of the Internet, the game industry supports the performance of many companies such as NetEase, while the emerging cultural and entertainment fields such as the sports industry are also hot, and many companies such as Wanda, PPTV Juli, and LeTV have laid out and seized the beach.

Today, Xi Ming still has tens of billions of cash in his hands.

Rather than creating a little bit by itself, Dawen Entertainment is better to buy and buy quickly.

Xi Ming flew back to Yanjiao headquarters from Xia City on May Day.

The acquisition department of Xiongming Group was established.

Dong Mingzhu has always been an industrial woman.

She disagrees very much with Xi Ming's entertainment.

"Mr. Xi, do you think you are a supergiant? Do you think the company is very rich? I have to say that your imagination is very good, but I want to ask you, my boss, do you know how to develop the entertainment business? For literature, news, video, games, animation, film and television...... Do you know a series of entertainment varieties, will you?"

Xi Ming smiled faintly.

"Mr. Dong doesn't have to worry about money, Xiongming Group doesn't have it, but I personally do. ”

"As for the specific business, just look for professional talents. ”

Dong Mingzhu wanted to refute, but he didn't know how to refute it, this boss is a demon, and the money in his pocket feels inexhaustible, yes, Xiongming Group doesn't have so much money, but she doesn't know how much he has in his private pocket, he doesn't understand the entertainment industry, when did he understand Xiongming Group, the whole boss is not in her management......