Xia Ritian has gone from an extra to a supporting actress today, and the heroine will be the heroine in the back, after the view, after the movie, Xi Ming will pave the way for her step by step.

After the filming of this drama in the late Southern Song Dynasty, Mingxia Entertainment Company, a subsidiary of Ximing, has been conceiving a script specifically for Xia Ritian to create a campus pure love TV series that caters to the market.

He wants Xia Ritian to begin to occupy a place in the entertainment industry, not a passer-by A, passerby B.

One day.

Zhang Damou reported to Xi Ming about the situation of Xia Ritian.

Zhang Damou has paid off all the family's debts for his father.

Now it's time to start the journey for the entertainment empire of Mingming.

The great entertainment empire began to expand slowly.

All of this is built on the framework of majestic film and television.

In the past, Weifeng Film and Television can be described as a big gateway entertainment company in Fujian Province, and there are many artists under it.

In terms of singers, there is a king and a diva who signed a contract, and it is also a very well-established music company in Fujian Province.

In terms of acting, there are many talents, and there are many big and small stars on the Internet.

Xi Ming is ready to spend a lot of money to build his own big entertainment empire.

Now that Chinese are rich, big entertainment is the main direction of future consumption.

Jack Ma once said: "The problem in China now is that the pockets are full, but the head is empty." If the cultural industry cannot develop, China will be a nouveau riche country and will not be able to last. Therefore, in Alibaba's overall layout, the field of culture and entertainment is a very important part, carrying one of Alibaba's two major strategies, "happiness".

Xi Ming agrees with Jack Ma's words.

In 2017's Double 11, Alibaba broke 100 million yuan in 11 seconds, 1 billion yuan in 28 seconds, and 10 billion yuan in 3 minutes and 1 seconds...... By 24 o'clock on November 11, 2017, in one day, the total turnover of the Tmall Double 11 Global Carnival was finally fixed at 168.2 billion yuan, and the choppers from 225 countries and regions around the world joined the "shopping carnival".

From 52 million yuan in the first session in 2009 to 168.2 billion yuan this year, in 9 years, the turnover of Tmall Double 11 Carnival has increased by more than 3,000 times.

Behind the miracle is the "step-by-step" of e-commerce giants like Jack Ma.

What is interesting is that it is the banner of Double 11 in entertainment, when the global chopping party is immersed in the atmosphere of "buying, buying, buying" and can't extricate itself, Daddy Ma unexpectedly uses a game of "big chess" to open up a new situation in the entertainment battlefield.

In the "Double Eleven Carnival Night" on November 10th, the movie "Gong Shou Dao" starring Ma Yun made its debut, Ma Yun turned into a kung fu master Ma Master and played tricks with many masters, which became a hot topic of discussion among netizens;

Ma Yun, who sang Peking Opera, performed sketches, did magic, and danced in the past, was ridiculed by netizens as a singer, magician, and dancer delayed by Alibaba...... And now "Gong Shou Dao" has added a "movie star" identity to him, and Ma Yun has become a veritable "all-round artist".

In fact, behind "Gong Shou Dao", the real meaning is that Ma Yun is playing a big game of chess for the Ali entertainment empire.

As early as 2014, Alibaba established Alibaba Pictures, which is committed to film and television content production, Internet publicity, entertainment e-commerce and globalization, and in 2015, Alibaba merged its two music service applications, Xiami Music and Ali Planet, to form Ali Music.

Ali's ambition to lay out the entertainment industry chain is very obvious. Not only through the "buy, buy, buy" strategy, but also wholly acquired "Yueke Software", one of the theater ticketing system providers, and participated in the privatization of "Bona Films" and the investment of "Dadi Cinema Line".

In addition, it has also invested in Huayi Brothers, Guangguang Media, Ballet Media, etc.

Ali Entertainment has built a whole industry chain of creation, investment and production, distribution, ticketing and screening.

Therefore, the emergence of "Gong Shou Dao" is actually like an interactive experiment in the big picture of Ali Entertainment, discussing how to resolve the situation of fragmentation, and how to find a cultural map How to borrow Ali's internal resources such as e-commerce, payment, and cloud computing, and how the rich experience in technology and digital platform infrastructure construction can help Alibaba Pictures accelerate its development.

At that time, Ma Yun and Faye Wong performed the theme song "The Wind is Clear" for "Gong Shou Dao", which gave Xiami Music the exclusive copyright, and the number of visits by Xiami's multi-terminal users exceeded 30 million on the day of its first release, and the effective playback volume alone quickly approached 250 million times. The trailer of the film has been viewed more than 8.85 million times on Youku. Within 20 minutes of the feature film's launch, the number of views reached 11 million.

From Ali Pictures in the production and distribution link, to Taopiao in the ticketing link, to Youku and Xiami Music in the screening link, and then with the help of Alibaba's strongest e-commerce resources, "Gong Shou Dao" just uses facts to verify that the cultural territory in Ali's hands has found a younger and more effective way to play, and the upstream and downstream sectors have formed a benign interaction.

Ma Yun's participation in the show is actually a layman watching the excitement, and an insider is watching the doorway.

In China's entertainment war, Tencent has a large number of IP. Ali, who has been stretched thin due to weak IP strength, can be said to have opened up his situation with a big game of chess on Double 11.

This trick is enough!

Compared with the big entertainment layout like Ma Yun, Xi Ming can be said to be a baby who is still a toddler learning.

But one day, the baby will grow up, isn't it?

During his further studies, he devoted a lot of energy to the entertainment aspect.

Mingxia Entertainment Weifeng Film and Television Company Headquarters Office.

"Mr. Xi, Miss Xia's acting skills are getting better and better, she is quite good at pondering, I and several directors in the company think that Miss Xia was born to eat this bowl of rice in the entertainment industry, she has bright eyes, her eyes are cut with water, her skin is like condensation, her lips are red without dotting, and her eyebrows are green without painting, she is not only a superb beauty, but also very aura" Zhang Yiyan said with admiration.

Xi Ming listened to it, this is really such a high evaluation or it depends on his own face.

Because Xi Ming specifically told Zhang Yimou to take care of Xia Ritian, saying that she was his sister.

"Mr. Xi, do you know what some employees call Miss Xia in private?"

"What's it called?"

"Fairy sister. ”

……

"However, Mr. Xi, from Director Gu, I heard that some people want to ruin Miss Xia's reputation. ”

Xi Ming's face changed, and he was a little angry.

"What's going on?

"Mr. Zhang of Xiacheng Film and Television seems to want to teach Miss Xia a lesson, and to spread rumors and smear Miss Xia. ”

"Xiacheng Film and Television?"

Xi Ming thought of that person, the boss who beat the idea to Xia Ritian, Xi Ming has never been ready to let him go, ready to eat their company, I can't imagine that person can't wait, he is about to move, he doesn't mind eating Xia Cheng Film and Television quickly, so that Mr. Zhang will become Mr. Zhang who is not a bullshit.