Among them, Google and Facebook occupy the top two, and about half of the new advertising dollars are taken by them.

Google's ad revenue is equivalent to all print ad revenue in the world combined, and Facebook's ad revenue is close to that of all radio ads in the world combined.

The 12 companies that come after Google and Facebook are Yahoo, Microsoft, Linkedin, IAC, Verizon, Amazon, Pandora, Titter, Yelp, Snapchat, Sina and Sohu。。。。。。。。

The above, the mentioned above, are the whole world, can basically be regarded as "famous" Internet companies.

And the advertising revenue of these companies is about half of Google's annual advertising revenue.

Within Huaxia, the concentration of Internet giants in advertising spending is also very high, with Alibaba, Baidu and TX controlling about 60% of advertising spending, and their global share accounting for 15%.

This is especially noteworthy because they set the rules of the game for advertising.

In addition, they all have a large number of users, rich data, and can do precision marketing and pay based on the effectiveness of the ads.

This advertisement has also supported the terrifying market value of many well-known Internet giants.

It can be seen that the horror of advertising and the huge profits of advertising can be imagined, it is an individual, a company, and they all want to intervene in the advertising market.

However, this, relying on advertising to make money, there is a premise, exposure, exposure, exposure, is the most fundamental, as long as you have exposure, then advertisers will automatically come to the door.

Of course, if you don't have exposure, your front door, naturally, is unpopular.

In the 21st century, there are some famous companies whose "operating income" is not even as much as they spend on advertising and direct sales.

So, advertising, is it useful?

This answer, of course, is useful, people and companies who can have money and get money, which one of them is the so-called idiot, will they waste their money in vain?

Of course, they are definitely not idiots.

It is precisely because they have experienced the role of advertising and understood its power that they are willing to risk huge losses and invest huge amounts.

In fact, advertising is actually a virus like HIV.

Sometimes you think you've taken all the precautions, and you naively think that the virus won't invade your body, just like you naively think that those stupid ads won't get into your head at all.

But if you're exposed to a world full of viruses, there's nothing you can do to prevent it.

Of course, when these viruses enter your body, they tend to have a long incubation period, and you will naively think that you are not infected with the virus at all, or that the virus has died silently on its own.

But in fact, at a certain moment, under the guidance of an external force or external environment, the virus will suddenly break out and crush your body system in an instant.

The same goes for advertising. You'll laugh at those stupid ads who will watch them!

You may feel that you can't recall an ad at all, because the ad is lurking in your mind, waiting for a moment when an outside force will come and take over your brain and influence your behavior.

When you hesitate in front of the supermarket counter, you want to change your mobile phone, you hesitate between two cars, you suddenly want to eat a takeaway, when you are faced with thousands of similar goods on Taobao, when you 。。。。。。。

There are too many when there are too many application scenarios, these are hidden in your body, and the "advertisement" in the depths of your soul will suddenly pop up, and it will coerce your brain to complete a purchase choice.

And you don't even feel that this is the power of advertising and the reason why it is advertised.

From the above description, it is not difficult to see the power of advertising, which often does not work all at once, but plays a "subtle" ability.

And now—

Advertising, the income it can bring, even if Chen Baisheng is no longer familiar with business, but in his heart, there is a little bit of force.

However, if he wants to make a difference in this so-called "advertisement", then he will encounter two problems -

First, the issue of exposure, in the 1982 and 1983 Xiangjiang Film Awards, there were not many celebrities in the entire Xiangjiang entertainment circle, especially those big names.

Even the paparazzi, who don't know how sensitive their noses are, and the reporters, didn't come.

In this way, the so-called "Xiangjiang Film Awards" is just a strange ceremony for ordinary people in Xiangjiang, or they have only heard of it, but they are not very interested in it.

This exposure, there is a chicken feather, where will there be stupid advertisers willing to spend money on it.

This is a big problem encountered by Chen Baisheng and the Xiangjiang Film Awards in the past two years when "Film Fortnightly" wanted to carry out part of the commercialization.

Secondly, even if there are advertisers, but this "advertising space" 。。。。。。。。

Ahem, even if someone is willing to advertise, but it also has to find space for "advertising", it can't just finish awarding an award, and then let those who shoot advertisements come to perform an advertisement, and after awarding an award, it will 。。。。。。。。

In this way, there is no need to say much about the "Xiangjiang Film Awards", the cliff is useless.

This, even in the 21st century, those online TV series, in a TV episode for 20 minutes, inserted a commercial, is even more hateful.

Chen Baisheng, I still want a little face.

This kind of, especially, particularly affects the experience of the Academy Awards, once it is so, then it is still a chicken.

So, now, the man in front of him talked to him about "advertising sponsorship" again, which really made Chen Baisheng a little confused, and even lost a lot of interest.

The only thing that survives is also because the other party is in the Xiangjiang business community, and he is completely a legend.

Maybe a miracle will happen.

"Huh. ”

As soon as he heard Chen Baisheng's words, Mo Xuan was immediately happy, and the corners of his mouth showed an "intriguing" smile, an angle.

Where there is no advertising????

This, listening to Mo Xuan's ears, is simply a "joke"-like existence.

After the impact of the Internet in the 21st century, the developed information society, this advertising space, if you really want to find, it is not too easy, in the previous life, those media, in order to make more money, for higher advertising revenue.

Tsk, the advertisement really made everyone more knowledgeable.

"Editor-in-Chief Chen, there are many ways to play this advertisement. ”