Chapter 799 [Advertising Giant]
Sinceβ
The matter has come to this point, and the wood is finished.
At this point, Chen Baisheng and "Film Fortnightly" actually have no other choice.
Now, the only thing that can be done is to "go all the way to the dark and follow Mo Xuan to the end." Otherwise, if not, it would be a pity for the "sacrifice" he made.
It's like an ancient war, when both sides are "on the same page", since a certain person has taken refuge here, then he will never and cannot think about anything else, such as half-heartedness.
Otherwise, there is no "development prospect" anywhere.
In this way, the only thought in Chen Baisheng's heart is to be able to make the Xiangjiang Film Awards grow rapidly under the care of the man called "Mo Caishen" in front of him.
At present, what Chen Baisheng is thinking about is the "sponsorship" mentioned by Mo Xuan at the beginning.
This is the most tangible thing that Chen Baisheng has been able to see so far, maybe the man in front of him can open up a new world for him by these two words.
"Of course. β
As soon as he heard Chen Baisheng's words, Mo Xuan's face showed a look of "of course".
Since Chen Baisheng has agreed, it is also a "necessary process" to provide him with a little novel ideas and give him a little other sweetness.
Moreover, this sponsorship is also beneficial to him.
"Editor-in-Chief Chen, did you make any money at the Xiangjiang Film Awards held in the previous two sessions?"
Single-edged straight in? Not very suitable.
For Mo Xuan, although now, Chen Baisheng has chosen to "give in", but as a person with a big picture, he still wants a long-term plan.
"Ahem. β
As soon as he heard the man in front of him mention the money making in the previous two "Xiangjiang Film Awards", Chen Baisheng's face immediately appeared a little embarrassed, and he pursed his lips.
Make money? That's all fake, fake.
With Chen Baisheng's temperament, if he could make money at the two Xiangjiang Film Awards in 1982 and 1983, then he would not have appeared here.
In the past two years, the "Xiangjiang Film Awards" was completely a loss-making business.
Otherwise, they "Film Fortnightly", they will not beg grandpa and grandmother, every year it is held, it will become a big problem, this year's organization, next year's "Sing Tao Daily".
Thanks to this, Chen Baisheng's arrogance has gradually disappeared.
This, from the fact that he knew that the sponsorship of "Apple Daily" was a risk and coexisted with interests, he still chose to "accept".
"Mr. Mo, you, let's talk about your sponsorship first. β
Now, Chen Baisheng doesn't want to mention the previous humiliation in front of the man in front of him, cough cough, it's better to change the topic directly.
"Hehe, it seems that Editor-in-Chief Chen, you really care about the development of this Xiangjiang Film Awards. β
Hearing this, Mo Xuan smiled, and his heart moved slightly.
In this world, there are quite a lot of people who are not afraid, but there is one that is the least afraid, that is, people's ambition, heartbeat, and care, this series of emotions.
There is a saying: "Greed is the original sin of mankind." β
Now, none of Chen Baisheng's every move is showing Mo Xuan that the other party is really, really moved, so everything that follows is really easy to talk about.
Without waiting for Chen Baisheng to answer, Mo Xuan continued to talk:
"Sponsorship, to be detailed, is advertising sponsorship. β
"The official term for ad sponsorship, it refers to a business that meets a business's specific marketing goals and measurable ROI. At the same time, sponsorship is a transaction based on a win-win principle, and both parties to the transaction benefit. β
"And now, what we have to do is to attract some advertisers who are willing to use our Xiangjiang Film Awards to advertise. β
"Our Xiangjiang Film Awardsγγγγγγγγγγ β
Eh, this, looking at the man in front of him, he said, "Our Xiangjiang Film Awards, this skillful tone, is really γγγγγγ
However, now, Chen Baisheng can't take care of other thoughts, and the top priority now is to take a look at the "advertiser" in Mo Xuan's mouth, how to do this business.
In the field of film, Chen Baisheng still knows a little.
However, if it is specific to business operations, then Chen Baisheng's own heart is also quite compelling, I am afraid that three of him, five of him, or even ten of him, is not as good as Mo Xuan.
After all, the other party is the famous "Mo God of Wealth" in Xiangjiang.
If it comes to attainments in business, he has already thrown off a lot of Xiangjiang, and a large number of businessmen are not worse than Bao Yugang and others.
The business he can see, Chen Baisheng naturally does not dare to underestimate it.
"Advertiser ????"
"Mr. Mo, what do you mean by using this Xiangjiang Film Awards to advertiseγγγγγ? Where do we have a place to advertise? β
Advertising, in fact, as early as the establishment of the Academy Awards, Chen Baisheng has always thought of this method.
No way, at that time, in order to promote the Xiangjiang Film Awards, Chen Baisheng and the staff of "Film Fortnightly" can really be called "doing everything".
This is a channel that must be tried by advertisers for the sake of production funds.
However, the ideal is plump, but the reality is skinny, and in "Film Fortnightly" with those big companies that they think may be able to cooperate, the result. γγγγγγγ
Basically, the whole army was wiped out.
Therefore, in the previous two sessions, Chen Baisheng's heart was basically dead, after all, he could accept this fact.
Advertisement, advertisement, advertisement.
In the past life, in the twenty-first century, Google, Facebook, the market capitalization of these two companies, high scared to death.
Ever since the birth of the Internet in the seventies and eighties, the concept has been very popular.
Even, at the end of the twentieth century, the Internet bubble before the collapse of the NASDAQ was so serious that a slight dip could be several times more expensive. So what does an IT company like Google rely on to become a giant? The answer is simple, advertising!
According to a survey, the world's top Internet companies are big advertisers.
Advertising revenue has become part of the story they can tell to the outside world a beautiful story about the future.
For example, in 2016, PwC predicted that two-thirds of the world's dollar advertising dollars would flow into the accounts of Google, Facebook, Alibaba, Baidu, and TX.