Chapter 980: Refuse
At the beginning, countless advertisers regarded the cost of "Transformers" advertising as a lion's mouth, and now it seems that those advertisers regret that they can have the opportunity to choose again.
Those domestic and foreign automakers who once cleanly rejected the cooperation conditions of Oriental DreamWorks also beat their chests with hatred and regret.
"Transformers" has set off a movie-watching frenzy around the world, and every actor in it has been talked about by countless people, and as the theme of the movie, the Autobot has become the focus of discussion in the mouth of every fan.
Optimus Prime, Decepticons, Bumblebee, Red Spider......
Among them, the bumblebee, as the protagonist's car, is the focus of the topic, especially the scene in the movie where the bumblebee is transformed from a dilapidated sedan into a luxury sports car, which can make countless fans and audiences enthusiastic.
At that moment, the logo of Geely Automobile was remembered by countless fans and audiences around the world.
In less than two months after the release of "Transformers", Geely's global sales have soared by 30%, and based on the current sales situation, sales will definitely continue to rise.
The most important thing is that because of the popularity of the Bumblebee model, it has comprehensively driven the sales of other models of Geely Automobile.
It can be said that Geely Automobile's sky-high advertising placement this time is really worth it.
100 million Chinese dollars for advertising placement.
And according to the original cooperation agreement, Geely Automobile Group will pay an additional 100 million yuan to Oriental DreamWorks.
In other words, Geely Automobile spent a total of 200 million yuan on advertising placement, breaking the sponsorship cost of advertising placement in the history of Chinese films.
Even so, various domestic and foreign auto manufacturers are also envious to death, saying that Geely Automobile has earned it this time.
If you know that the popularity of "Transformers" can have such a huge impact on the brand image of automobile companies, not to mention 200 million Chinese yuan, it is 500 million Chinese yuan, it is estimated that those automobile companies will not consider it now, and immediately agree to cooperate with Oriental DreamWorks.
In fact, in the recent past, the world's major automobile companies have contacted Oriental DreamWorks to seek cooperation opportunities for the sequel to "Transformers".
The cost of advertising placement, without Oriental DreamWorks itself, directly starts at 200 million yuan, and there is a certain degree of additional cost.
The only requirement is that Yang Ming should arrange opportunities for them to improve the corporate brand image of the car company in the sequel to "Transformers".
Geely Automobile Company, for other automobile companies to poach the corner, naturally not to be outdone, the company's vice president personally came to Oriental DreamWorks, played the emotional card, and wanted to continue the cooperation with Oriental DreamWorks.
After all, Geely Automobile Company was the only one who was optimistic about Yang Ming and "Transformers", so it did not hesitate to sponsor the crew with huge sums of money.
In this regard, Liu Xinsheng naturally will not refuse the other party's kindness, and after he and Yang Ming passed the anger, they promised Geely Automobile that as long as the sequel to "Transformers" is filmed, Geely Automobile Company is still the first preferred partner of Oriental Dreamworks.
The place where Chairman Li chose to entertain Yang Ming was a prestigious club in Yanjing.
It's just that this club, Yang Ming is here for the first time, and the clubs where he usually gathers with Niu Hua, Li Xiangjun and other friends in the circle are all related to the entertainment industry and pay attention to privacy protection.
As soon as he walked into this club, he felt a different atmosphere, everyone he saw was in suits and leather shoes, polite, it seems that this club is mainly people from the business community come to gather and chat.
"Xiao Yang is here!" Li Dong is in his fifties, but he is in the prime of life, and he looks like he is in his thirties at most, and he was born in Jiangnan, with a fair appearance, with a pair of glasses, giving people an elegant feeling, "I spent the Chinese New Year in Yanjing this year?"
After Yang Ming came, Li Dong greeted him affectionately, and the two had a pleasant chat because of their cooperation under the recommendation of their brother-in-law Li Xingyi.
Although Yang Ming is not inferior to Li Dong now, whether it is his status in the entertainment industry or his status in the business world, he is too young, much younger than Li Dong, plus Li Xingyi's relationship, he is also Li Dong's junior, so Li Dong has always affectionately called Yang Ming 'Xiao Yang' at that meeting.
"Yes, my family came to Yanjing this year, and I didn't go back to my hometown. Yang Ming politely shook hands with Li Dong, very polite, and then asked with a smile: "Li Dong, this is just over the New Year, you have entered the work state so quickly?"
"Haha. Li Dong smiled heartily and said: "No way, the competitive pressure in the automobile industry is too great, as long as you don't work hard for a day, you may be surpassed tomorrow." ”
To be honest, this year's Spring Festival, he had a pretty good time.
He insisted on being the sponsor of the Transformers movie against all odds, but now it seems that his decision was not wrong, and the return was simply a joy for all the directors of the group.
The popularity of "Transformers" simply helped Geely Automobile's stock rise a little.
For Geely Automobile, an international group with assets of 100 billion yuan, the stock did not rise by one percentage point, and it was all hundreds of millions of benefits.
Now the company's internal response to his decision to stick to what he saw is completely a praise of virtue.
Li Dong waited until Yang Ming sat down, did not hide his intention, and directly said his intention.
When will the next Transformers film and when will it be released?
As for whether Geely Automobile will continue to be the sponsor of this classic blockbuster, it has never been on his mind, and Geely Automobile must be an important partner in the second part of "Transformers", no if.
Hearing Li Dong's intention, Yang Ming sighed secretly in his heart, he knew that the other party would be so eager to ask.
If you change to another film company casually, "Transformers" is so successful, then it will definitely arrange for the preparation of the sequel shooting immediately, but Yang Ming really has no idea of starting filming the sequel to "Transformers" immediately.
At least not next year, oh wrong, just after the Spring Festival, he has no plans to shoot a sequel this year.
Because he is really resistant to this kind of movie with the same theme one after another.
Hey, to be honest, Yang Ming regretted it in his heart, mainly regretting that he played the starring role in the first place, otherwise he could have arranged for other directors to shoot now.
There is no way, he can only fill the pit he dug himself.
However, he couldn't tell Li Dong the real reason, and in a moment, he said slowly: "Li Dong, the reason why "Transformers" can achieve such a huge success is completely because of the meticulous craftsmanship, to be honest, I don't have the slightest idea of how to write a better sequel script in my mind for the time being." ”
"It is estimated that it may take a while, the first one is so successful, and the expectations of the audience fans for the next movie cannot be ignored, either not filmed, or if you want to shoot, you have to be worthy of the movie ticket money spent by the audience!"