Chapter 979: New Year's Situation
"Truant Dragon" was not released on a large scale in the United States, even if the AMC theater chain almost belonged to Yang Ming's own private theater, he did not arrange for the people below to open the door to the Huaxia Oriental DreamWorks side.
Everything is still in accordance with the company's rules and regulations.
The test screening will be conducted first, and if the box office results reach a certain standard, it will be released on a large scale.
Of course, this is also related to the movie "Truant Weilong", whether the cast has no popularity in the United States, or the production cost is only more than 10 million rice yuan if converted into rice dollars, it has a significant relationship.
If it is a Chinese blockbuster that gathers many big-name stars in China and has a production cost of more than 50 million meters, it is naturally impossible for AMC Cinemas to treat such a Chinese blockbuster like "Truant Dragon".
Yang Ming looked at the weekly box office data report of "Truant Weilong" from the AMC Cinema in his hand, and there was both disappointment and happiness in his eyes.
"Truant Dragon" - 3 - 42,872 meters.
The three theaters were released for a week, with a total box office result of nearly 40,003 meters, and the box office performance of a single theater was just over 10,000 meters.
This box office result obviously cannot make AMC Cinemas have too much confidence in "Truant Dragon", let alone arrange more than 500 theaters to release this movie.
Perhaps the box office results of the test screening of "Truant Dragon" are relatively good compared to some small-cost productions.
But don't forget that this is a pure Chinese movie after all, and it is also a comedy, the audience who came to see this movie at the beginning must have many fans who are interested in Chinese culture, but when this novelty passes, how many fans can be attracted to the theater because of the excitement of the movie itself?
The most important thing is that Yang Ming saw that the AMC cinema chain saw that through the audience comments of the on-site survey after the end of the movie, the local fans of the United States are not too interested in Huaxia's 'nonsensical' style.
In other words, I feel very awkward and unaccustomed to Huaxia's nonsensical style in terms of logic.
That's the cultural difference.
When the Chinese audience sees the nonsensical style, they must laugh out loud, and those fans in the United States and the West, seeing the same plot, will definitely not laugh the same because of the jokes carefully set by the screenwriter.
Chinese fans think that the funny and fun plot is likely to be an ordinary plot in the eyes of Western fans, or they think that this plot is simply bloody, which does not conform to normal people's thinking at all.
In the study, Yang Ming put down the fax in his hand and sighed leisurely.
Sure enough, the nonsensical style is like playing the piano to the cow for Western fans.
Although he hopes to bring the nonsensical style to the present world and set off a greater influence, the inherent cultural thinking difference between the East and the West is still the same as in the previous life, and it is almost an extravagant hope to succeed.
Even if it is because of the strength of China in the present world, it has become a civilized country that Western people yearn for, but there are still gaps in various concepts such as outlook on life and values.
Yang Ming did not get too entangled because "Truant Dragon" was not good at the box office in the United States, and this result had been proven in his previous life.
In his previous life, Xing Ye was praised as the altar of comedy movies in China, and he was definitely a generation of grandmaster-level figures, but when he arrived in the Western film market, he was not recognized, especially Xing Ye's nonsensical style, in the eyes of the Western film industry, he was even more dismissive, and this is not without reason.
Next, according to the plan of the AMC theater line, the number of theater screenings will be slowly expanded, and once the box office data declines, theater screenings will be reduced immediately.
With this on his mind, his eyes fell on a newspaper on the table, a bold news headline, which kept him in deep thought.
"Several major domestic film giants have attacked one after another after the start of the year!"
According to the news, several local film giants announced their respective shooting plans for this year two days ago, and each giant basically has a blockbuster shooting plan, and the production cost of each film will exceed 300 million yuan, reaching more than 100 million yuan.
Even some giants announced that their new film plan will have a production cost of more than 500 million Chinese yuan, and the investment cost of 200 million yuan is even more eye-catching.
When Yang Ming saw this news, while feeling the pressure, he also sighed at the prosperity and generosity of the local film industry in the present world compared with the previous life.
In today's world, because of the strong national strength of China, the local film market has long become the second largest film box office market in the world after the United States.
However, if you add the film markets of the Chinese subordinate countries and various Chinese countries in the Greater Chinese cultural region of East Asia, the film market in East Asia will surpass the United States to become the world's largest box office.
Or to put it another way, the Chinese film market is the world's largest box office market.
After all, compared with Europe, which is surrounded by many countries, and the United States, which is separated by the Atlantic, the countries in the Greater China Cultural Zone of East Asia are basically closely surrounded by China, as long as they can enter the Chinese film market, it means that they have entered the East Asian film market.
With the world's largest box office as the backing of China's local film industry, there is naturally no shortage of heavyweight film productions among domestic film giants.
Compared with the previous life, the local film industry is more confident, and it is no wonder that although it was overwhelmed by the Hollywood film industry in the past few years, it still has not hurt its vitality, and now it is under the stimulation of Yang Ming, making many amazing big moves.
Next year's East Asian film market will be in the form of blockbusters and chaotic wars.
This is also so much so that some people joke that the shooting plans of these domestic film giants this year are much more pragmatic than last year.
At the beginning of last year, various film companies also announced their New Year's shooting plans, and many film companies have hundreds of millions of productions, but this monetary unit is Chinese dollars, 100 million Chinese dollars, and 30 million meter yuan.
But compared to "Transformers", which swept the global film market last year, it is simply not enough to watch, and it is completely a comparison between children and adults.
More than 500 million Chinese dollars, nearly 200 million meters, this is the production cost of "Transformers".
Next year's film market will be more intense, especially in the film market of East Asian and Chinese countries, which is a battleground for soldiers.
Compared with the film market in the United States, at present, except for Oriental DreamWorks, no film company in China dares to guarantee that its own films will be successful in the United States Film Market.
After all, the painful experience of failure before is still fresh in every film company's memory.
Just when Yang Ming was thinking about the company's plans for next year, his mobile phone suddenly rang, and when he saw the number on the mobile phone screen, he answered it and said with a smile: "Dong Li, happy New Year!"
"Happy New Year, haha!" came a hearty laugh on the other end of the phone.
The caller is Li Dong of Geely Automobile Group, because he insisted on sponsoring the filming of "Transformers", and then because this movie was a global hit, the Bumblebee car in the movie attracted the attention of countless fans around the world, and Geely's same Bumblebee sports car has long been sold out of stock, I heard that the car order should be at least half a year in advance, and it also drove the sales of other models under Geely.
Regarding his intentions, Li Dong has nothing to hide.
That is, I want to continue to sponsor the filming of the sequel to "Transformers".