"So, what is the company's main income?" Huang Xizhao couldn't help but be stunned, Haoli TV has nearly 20 million Hong Kong dollars in advertising revenue every month, and it relies on advertising revenue of more than 200 million a year. Pen Fun Pavilion wWw. ｂiquge。 Although info is still at a loss, this revenue turnover is quite considerable in this era. It is precisely because of Li's TV station that it continues to attract the next family to take over.

"Of course it's the operators and the content!" Lin Qi said with a smile.

"People and content?" Huang Xizhao chewed for a long time and said, "You mean brokerage business, as well as TV copyright sales?"

"That's right!" Lin Qi said, "Brokerage business, using the resources of the TV station itself to cultivate stars, in fact, not only actors, singers and other stars in front of the stage, including directors, screenwriters, art, soundtracks, dubbing, martial arts instructors and any other industry insider, can sign an agency agreement, we will help them find a job, solve some troublesome things in life." According to the personal conditions of the signed artist, help him develop his personal career, instead of tying it to his own TV station, according to his worth, the economic business commission is 10%~50%, 10% refers to those who don't need our help at all, there will be a bunch of sponsors and investors rushing to invest in the stars, that kind of star, we purely serve, so that they can save worry and effort. 50% refers to newcomers, who need us to invest resources to create opportunities for them, and newcomers who want to be popular are basically willing to sign a long-term contract in exchange for platform resource support. But we definitely don't tie artists to our own platforms, as long as there is a profit for artists, even if competitors propose cooperation, we will also accept it. To put it simply, as long as you sign a contract with us, then it will not be as full of constraints as TVB, but will give you great freedom and development space. ”

Huang Xizhao couldn't help but agree when he heard this: "This is playing TVB's weakness." After TVB signed the contract, it forbade artists to make extra money, not even filming movies outside. Many TVB artists fell out with TVB because they were prevented from making movies by TV stations. ”

"The business of people is actually less stable, but copyright is more reliable. Disney's decades-old copyright, for example, continues to make a lot of money today. The management of copyrighted content should be diversified like Disney's. Whether it's an anime, a movie, or a game, adaptation is made whenever possible. I think you're too narrow to deal with copyright purely from the perspective of the TV industry. Lin Qi said, "For example, Li's "Silkworm Transformation", which was popular a few years ago, can only create so many ratings in Li's, bringing tens of millions of yuan in income. Even if a large number of copyrights are sold internationally, it will only be 100 million yuan at most. Suppose that some of the games under our new venture electronics have more than one or two global sales of more than HK$1 billion, but they are being launched in a steady stream. ”

"That's right. Huang Xizhao said with a wry smile, "Although Hong Kong TV dramas can also be sold, the prices are not very high." It is mainly sold to some TV stations in Asia, most of which have no money. ”

"In the sale of copyrights, we should not only look at the income we get, but also see the added value in other aspects. Lin Qi said with a smile, "TV dramas are broadcast in different markets, have celebrities increased in value? In addition, if I were to make a TV series like "Silkworm Transformation", I would quickly invest capital in the development of the "Silkworm Transformation" video game, and after that, even if the TV series was sent to all over the world for free, it would have to be given away. Because, the TV series has been exported and increased the popularity of "Silkworm Transformation", so the game is also more acceptable to the market, reducing the cost of promotion. Copyright...... is not just the "Silkworm Transformation" TV series itself, but it is only qualified to comprehensively consider its derivative adaptation value, and squeeze every bit of profit from its popularity without wasting it at all. ”

At this time, Huang Xizhao couldn't help but smile and said: "No wonder Mr. Lin is confident that he wants to take over Li's mess, it is a mess in the hands of others, but in your hands, even if it has not made money, you only need to promote your company's games, and the general ledger is profitable." ”

"That's right!" Lin Qi said, "not only for the game, but also for the TV series itself. If it can attract the attention of the audience, it contains a huge treasure. Once the value of this treasure trove is opened, then there will be no profit at all in the future...... In short, it is definitely not possible to simply be a TV station, Hong Kong is too small, not to mention the three TV stations at the beginning, that is, the two free TV stations now, only TVB can maintain profits, and the second child will die sooner or later, but it is the difference between dying early and dying late. But...... Jumped out of the traditional TV station operation, and integrated it into the huge entertainment ecology of the new venture group. The entire ecosystem will feed back profits and orders to TV stations, so Li's will have new advantages that TVB does not have!"

"Mr. Lin!" Huang Xizhao said solemnly, "I can afford it, then, I will help you be a lobbyist." Although, I don't know if I have anyone to give face when I go out with an old face, but for the future of Li's TV and the future of more than 3,000 colleagues, Huang will definitely go all out. ”

Lin Qi nodded and said, "Let's do it in a multi-pronged way, in fact, we are already doing the work in multiple ways." With Mr. Huang's help, it would be even better!"

……

The equity of Li's TV station in 82 years has been quite dispersed, and the most powerful shareholder force is the Australian gang composed of three Australian consortiums, which has more than 6 percent of the shares, followed by the voice of the original shareholder Li, although it has successively reduced its shares to about 2 percent, but still has huge prestige and influence. The rest are some local investors in Hong Kong who have bought a small stake in the TV station.

As for the creditor's rights, the creditor's rights are mainly Standard Chartered Bank, Li's voice and other creditors, with a total debt scale of nearly 300 million Hong Kong dollars, and the interest to be paid in a year will reach more than 40 million yuan. What creditors care about is not the interests of equity, but more importantly, whether their own creditor's rights and interests can be guaranteed.

Under the guidance of Standard Chartered Bank, Lin Qi first completed the equity transaction with Li's Husheng Company, and bought the 18% equity of Li's TV station held by Li's Husheng at a price of 54 million Hong Kong dollars. Originally, Li's voice has faded out of the Hong Kong business, and in the 70s, it withdrew from Hong Kong's wireless broadcasting business, and now, it is also the established plan of Li's voice company to withdraw from the TV business.

Next, several shareholders in Hong Kong, Lin Qi may have promised to cooperate with him in other businesses, and at the end of April, he successfully completed the acquisition of 39% of the shares.

In the end, the remaining 61% of the equity is concentrated in the Australian helpers. If you don't solve these Australians, then, even if you get 39% of the equity and become the largest shareholder, you can't really control the management rights of Li's TV station. Because, on the surface, the three major shareholders of Australia are held by three consortia, but they advance and retreat together and can be regarded as acting in concert.

"300 million Hong Kong dollars, no 300 million, don't want to get the remaining 61% of Li's equity!" The Aussies began to open their mouths, trying to extort undeserved profits.

You must know that they bought 61% of the shares of Li's TV station together, but they only spent 120 million Hong Kong dollars. Try to make 150% windfall profits!

Obviously, they bought the equity of a company whose performance is bad and can no longer be bad, why do they have such a mysterious confidence that they can raise the equity price again and again?

In fact, even the later wireless broadcasting (TVB) has basically made steady money for decades, but it is not until the 21st century that the market value of TV broadcasters has reached more than 10 billion Hong Kong dollars. According to the current valuation, TVB, the largest TV station in Hong Kong, is currently worth 1 billion at most. Moreover, TVB does not lose money every year, but makes a profit of two or three hundred million.

The current operating conditions of Li's TV station are not optimistic, and its revenue is less than TVB's profit! The only thing that is scarce is the free TV license. In the decades following the collapse of Jiayi TV, the Hong Kong government did not issue new free-to-air television licenses.

Aside from the scarcity of franchise licenses, I don't see any special attraction in Li's.

……

"I'm sorry, boss!" Zhang Ru said apologetically, "Originally, the Australian consortium had been loosened, but I heard that the acquirer was Xinqi Electronics, and I learned that the boss had repeatedly made remarks that you were optimistic about the prospects of Hong Kong, so I ...... it."

"Blame me?" Lin Qi smiled bitterly.

Optimistic about Hong Kong's future prospects is not a one-man statement, but a historical inevitability. Hong Kong's economy will not peak until the mainland's economy reaches a bottleneck. Hong Kong can make a fortune when mainland materials and funds go to sea. Overseas capital and commodities entering the mainland have been stuck by Hong Kong. In modern history, Hong Kong's good life stemmed from the fact that the communication channels between the mainland and the rest of the world were not smooth, and it was necessary to transit through Hong Kong, which was precisely why Hong Kong was distorted and prosperous.

Even if, after China's accession to the WTO in the future, Hong Kong's utilization value will be greatly reduced, but after the 90s, Hong Kong began to use big finance to obtain benefits, and before the development of China's A-share development and financing capacity, a large number of high-quality large domestic enterprises have given priority to listing in Hong Kong, and international capital investment in China's economy will also give priority to investing in Hong Kong stocks, which will give Hong Kong a new round of development opportunities.

However, there are always some people in Hong Kong who are not sober-minded and do not realize the source of wealth and happiness in Hong Kong, and in the final analysis, it is the result of the mainland's supply.

Even if a bunch of self-destructive things happen in the process, the scale of Hong Kong's economy will still grow in the future, from US$6,000 per capita GDP to US$40,000 per capita. At the same time, Hong Kong's population will grow by 50% in the future. In the 80s, Japan's per capita GDP was about twice that of Hong Kong, but in the 21st century, the per capita GDP of the two is equal. Hong Kong's per capita GDP even slightly exceeds that of Japan.

In this process, although the vast majority of GDP is pulled up by the wealth growth of the wealthy, it is precisely because of this that it is absolutely no problem to invest in Hong Kong now, and the wealth can multiply in the future. Although investing in Hong Kong is certainly not as good as investing in the mainland, the mainland now has more restrictions, and foreign exchange is subject to very strict controls, which alone is enough to make it impossible for Lin Qi to set up his company's headquarters in the mainland.

If the company's business is mainly in the Chinese mainland market, then naturally there is no problem. The question is...... For a long time, the mainland's income will not occupy the mainstream of new entrepreneurial electronics.

As far as the most profitable game business of Xinchuang Electronics is concerned, Lin Qi is more cautious in opening up the domestic market. On the one hand, it is because of the problem of domestic consumption level, and on the other hand, it is a problem of ideology. In overseas markets, video games are not fundamentally different from pastimes such as watching TV, watching movies, or reading novels and comics, and they are not ways to pass the time.

But in the mainland, the game industry has been shouted and killed far more often than other forms of entertainment. After all, the current country is still very poor, and most of the parents' life plans for students are to get ahead, rather than enjoy life. With a low per capita income, only personal struggle, time spent on more promising skill learning, and waste time on entertainment, so that grades are delayed, in the eyes of parents in this era, it can be compared to the crime of murdering parents and taking their wives.

Therefore, in the mainland game market, Lin Qi is not ready to vigorously develop it, at most he sells a little handheld. Handhelds, at present, the mainland market, the acceptance is relatively high, after all, adults in some big cities, has begun to gradually popularize the "China Cube" non-replaceable cassette handheld. The image of handheld computers in China is more acceptable than heavy games such as game halls.

Although the arcade machines of Xinchuang Electronics have gradually begun to spread in some cities in the mainland, such as Guangzhou, Shenzhen, Shanghai, and Beijing, this is really not sold by Xinchuang Electronics companies. Every arcade machine produced by the new venture electronics company will be exported to overseas markets.

But the problem is that some of them have turned their exports to domestic sales, and they went to the Hong Kong market to buy arcade machines and sell them in the mainland, which is not something that Lin Qi can stop.

"Forget it!" Lin Qi said in a deep voice, "Let's hang the Australian consortium for a while, and in addition, find Lao Huang to register a new company, which is mainly engaged in entertainment and brokerage business, movies and TV series can be filmed, and talents such as artists and directors can also sign brokerage contracts." By the way, make a few blockbuster movies, and let the Aussie realize that we only need some of Leigh's skilled manpower, and we don't necessarily need Li's burden!"

"Okay!" Zhang Ru agreed, but she hesitated, "However, we haven't made a movie before, how can we make a few blockbuster movies?"

"Enough creativity, professional talent, and making a product from the consumer's point of view are enough to create a popular work. "I haven't ever done video games before, and I don't know anything about technology, but that doesn't affect me from hiring world-class people to develop products for me." Movies are just like that, who needs to know how to direct, how to act? I just need to know, what kind of movies are good, and make the movies I want to watch. Find an insider to shoot it according to my meaning, and the effect meets expectations, then OK, if it doesn't work, change people! The basic salary is less, but dividends are given according to the box office! If the shooting is not good, it will not be released, and it will not be improvised! We are not short of money, we want high-quality products!"