"Mr. Huang, hello. Pen ~ fun ~ pavilion www.biquge.info" Lin Qi met with Huang Xizhao, the general manager of Qianli's TV station, in a teahouse, and held a teapot of Gu Jingzhou, a contemporary purple clay pot master, and made him a cup of tea.

Of course, Lin Qi used Gu Jingzhou's teapot to pretend to be forced, and Huang Xizhao couldn't understand it.

Gu Jingzhou's teapot made its debut in the collection world, starting in 81 years Gu Jingzhou opened the "Zisha Special Art Class" at the 6th Asian Arts Festival in Hong Kong, telling a large number of collectors the history and art of Zisha, and including himself, more than 200 famous Zisha pots in China participated in the exhibition.

Although Gu Jingzhou's teapot has begun to be well received by the collectors at home and abroad, it is not a historical relic after all, and the artist is still alive and can continue to create works, so it lacks the scarcity of being out of print, and more importantly, China's economy is still very weak, and there are not too many rich Chinese.

Lin Qi knew that Gu Jingzhou's teapot was very valuable in the future, the price of the most ordinary Gu Jingzhou teapot was not less than 1 million, most of the works started at tens of millions of yuan in the collection world, and a very small number of treasures were worth tens of millions of yuan.

And Lin Qi bought 100 Gu Jingzhou's teapots, with a refreshing price of 1 million, and the average price of each teapot was 10,000 yuan.

This made Gu Jingzhou's eyebrows flutter, with his treatment in China, he is not short of money and materials, and he needs honor. Bringing a lot of purple sand artworks to the exhibition, the purpose of this era is not to show how awesome my country's purple sand art is, but more importantly, I hope to sell some purple sand pots with the help of the exhibition.

After all, it is already rare to buy a purple clay pot for dozens of dollars in China, even if it is produced by contemporary people, it is impractical to give you a few hundred yuan at most, and want to sell it at a higher price. At the beginning of the reform and opening up, the country was poor and afraid of money, and there was a shortage of money in all aspects, and art was not regarded as a treasure, especially the works of the leading artists who were still alive.

Many artists of the older generation are within the system, and their thinking mode is to make contributions, rather than making money on their own. Like Gu Jingzhou, he led a team out to auction his works, mainly to generate income for the unit, and he himself mainly received some honors and affirmations.

At present, the market price of Gu Jingzhou's works is only a few thousand to tens of thousands, and only Lin Qi knows that most of the teapots will rise in price to tens of millions in the future, and a few even hundreds of millions.

It is precisely because of "Clairvoyance EX" that although Lin Qi doesn't know much about purple clay pots, he still hoards a lot of these purple sand pots.

Huang Xizhao was a little flattered and said: "Huang is not the general manager for a long time, but a lost dog who was kicked out of the house." ”

"No!" Lin Qi said, "Li's TV during Mr. Huang's tenure has seen a tremendous increase in both ratings and revenue. Li's, which originally fell to less than 10% in the Hong Kong TV industry, gradually stabilized and grew to nearly 30% of the market share. If Li's TV station continues to appoint Mr. Huang as the general manager and gives more financial support, there is hope that the ratings will rise steadily in the future. ”

Huang Xizhao said with a wry smile: "Li's original parent company is not as wealthy as Uncle Shao Liu, and in addition, its overseas investment has lost money, so it has to sell the equity of Li's TV station to pay off its debts, how can it have money to support the development of the TV station." As for the Australian gang, it is a group of speculators who don't know anything, although the original beauty is losing, but the ratings are still growing, according to this trend, advertising revenue will continue to grow, and it is possible to make a profit for a few years. However, the Australian Gang indiscriminately cut the company's projects, causing the company's old employees to leave one after another, and the originally stable development plan was completely disrupted, and the ratings plummeted by more than half, and now there is only less than 15% of the average rating. If there is no reliable boss and the status quo is changed, Li's will definitely be like Jiayi TV sooner or later!"

"If I have the opportunity to join Li's and hire you as the general manager of Li, do you have the confidence to put Li's chaos in order and pull it back into the growth trend. Lin Qi asked.

"To be honest, it's a bit difficult!" Huang Xizhao did not brag nonsense, but said sincerely, "The comprehensive strength of the TV station has lagged far behind TVB, and even if the management is excellent, it will not be able to make achievements in a while." Personally, I don't think it will work in the long run, after all, the key is to make a profit. But without a penny of capital increase, the status quo must not be reversed. ”

Assuming that Huang Xizhao did not confidently say that he would definitely be able to run the TV station well by burning money, mainly because of the experience of Jiayi TV Station.

Jiayi TV, which was established in 75, declared bankruptcy after only two years. Is it because of its low ratings? At that time, among the three major free-air TV stations in Hong Kong, the TV dramas of Jiayi TV were the best, including TVB and Li's, and they had to retreat in the face of Jiayi's TV dramas.

However, with such a small market capacity in Hong Kong, it can't support the three free-to-air TV stations at all, so Jiayi TV Station is in full momentum and is preparing to play the July strategy and win the ratings championship, and it suddenly announced that it would stop broadcasting because of lack of money. Like a shooting star, it went bankrupt during the best period of ratings because it couldn't pay employee salaries and operating expenses!

In fact, Lidi, who later changed her name to Asia Television, also made the mistake made by Jiayi TV again. It's just that Jiayi TV is rapidly declining, while Asia TV is like a boiled frog in warm water, slowly dying.

In the 80s ~ 90s, there were several waves of burning money to seize market share. However, basically, only during the broadcast of big-scale productions that burn money, the ratings can rise sharply, and when the time period of the hit drama passes, it will be sucked away by TVB relying on its comprehensive strength. Over the past few decades, its ratings have been steady and declining, and occasionally pulsively increasing ratings. It is precisely because of the instability of the ratings that ATV's advertisements can only sell a fraction of the price of TVB's advertisements. Later, ATV's advertising was not even worth one-tenth of the price of TVB, of course, it was getting worse and worse, slowly moving towards death.

Lin Qi nodded and said, "I have a suggestion. ”

"I want to hear about it!"

"Skip the TV station itself and think about the operation. The main value of Li's TV station is by no means the little advertising fee income of the TV station!" Lin Qi said with a smile, "The Hong Kong market is so small, and even if millions of viewers monopolize the market, how much advertising revenue will there be in a year? However, the TV station itself is only regarded as one of the company's self-operated content distribution channels. Instead, we should focus on content management, and instead of focusing on Hong Kong's millions of people, we should look at the whole world! Perhaps there is still a lot to be done in providing cheap and high-quality entertainment content to the world!"