"What's going on now, how many rooms have we lost?"

When Su Yang was about to arrive at Wanghu Hotel, the first thing he asked was Li Ke, the manager of the front office department.

The decline in the turnover of the catering department is mainly due to the loss of the online channel of Jiang Youtuan, and the other two hotels are currently only promoting the rooms at half price, so Su Yang is now focusing on the housekeeping department of Wanghu Hotel.

"We lost 10 percent of our rooms, and now we have a room occupancy rate of less than 50 percent, which is close to when we took over. ”

"It's so much lower, don't we still have a golden sleeping hour room?"

This data surprised Su Yang very much, or it was impossible at all.

"There are still 10 days left for the New Year, and some companies have begun to take holidays one after another, and the business volume has gradually slowed down or even suspended. Therefore, the part-time room for business people is gradually decreasing. ”

"However, there are still some remaining hourly rooms, converted into occupancy rates, adding up to 52%, barely reaching 50,000 turnover, which is 67% more than the 30,000 we just took over, but 33% less than the 70,000 at the peak of our takeover. ”

Hearing Li Ke's answer, Su Yang breathed a sigh of relief: "After deducting the impact of Jiang Youtuan, this decline is not much, you can directly say how much the turnover of the guest room has lost." ”

"In addition to the loss of Jiang Youtuan, those 2 hotels only brought us less than 5% of the loss of turnover. ”

Li Ke's reply made Su Yang a little strange: "So little?"

The loss of 10% of the guest rooms and the reduction of only 5% of the turnover had to make Su Yang a little strange.

But then Su Yang figured it out: "The people who were attracted away were all cheap rooms, right?"

"Yes. Li Ke nodded, "In terms of average house prices, our average house prices are 35 points higher than before. ”

"And many of the mid-to-high-end rooms left behind will have some other aspects of consumption premiums. There are also a lot of drinks in cafes, spas, restaurants, or minibars in the room. You know, a refrigerator has at least a few hundred dollars of drinks profitable, and some customers just drink it all. ”

Hearing that he had drunk it all, Su Yang was a little incredulous.

Of course, it may also be that he was too poor in the past and limited his imagination.

Su Yang used to stay in a hotel on a business trip, not to mention the beer in the minibar, and even the mineral water in the express hotel was reluctant to drink.

Li Ke secretly laughed: "Actually, it's not much of a drunk, it's usually a few foreigners who drink and can't control it." ”

"Jessica, those reporters can drink so well?" This surprised Su Yang a little.

"It's not Jessica, it's a bunch of foreigners. ”

Immediately afterwards, Li Ke explained: "Because of the convening of the Jiangzhou International Sister Cities Conference, the district mayor decided to hold a New Year's lantern conference in the park during the Chinese New Year this year, and did a lot of publicity to the outside world. ”

"Now there are not many foreign-related hotels in the park, so every foreign-related hotel will have foreigners staying in it. Our hotel now has 14 rooms for foreigners because of Jessica's publicity. ”

14 rooms.

For a hotel that has basically never received foreign guests before, it is not less.

Unless it is an old hotel like those in the city, there are a few hotels that are permanent residents in the circle of foreigners, and the proportion will be higher.

"By the way, Gao Yu called me and said that those two hotels are poaching people, will anyone leave?"

Su Yang attaches great importance to this matter, if he is easily poached and jumped, it means that he has a problem in hotel management.

"Not for the time being, because you have raised the salaries of your employees and promised year-end bonuses. ”

However, Li Ke's tone was also a little depressed: "But if this situation continues, it will lead to a lower occupancy rate of the guest rooms, and everyone thinks that they may not get the year-end bonus." In this case, if the other party increases the price, it is very likely that someone will change jobs. ”

This is a very serious problem, and Su Yang does not let it take seriously.

The solution is to find a way to bring back the occupancy rate, and the focus is to attract those middle and high-end customers with high additional consumption, and improve the average customer spending power of the hotel.

And, of course, those 2 troublesome 4 star hotels.

"Have you found any information about these 2 hotels?"

"The managers of each department have managed to find out some information and summarized it to the secretary Gao Yu. ”

Leaving the hotel lobby, Su Yang came to his general manager's office.

It was Gao Yu who informed himself that there was a problem with the hotel, so when he saw Su Yang coming back, Gao Yu immediately took a copy of the information, which was the information of the two four-star hotels.

Su Yang picked up the information and looked at it, and there were a lot of inquiries on it.

These two hotels are not far from Wanghu Hotel, one is in the south and the other is in the east, which are called Jiangzhou Kaiyu Hotel and Huamei Hotel respectively.

Although the two are declared to be four-star hotels, they do not have a sign, and can only be quasi-four-star hotels.

This time, in order to grab the guests of Wanghu Hotel, they did not hesitate to give a half-discount.

But in fact, because the business is not very good in the off-season, and many business people have reduced their stay, they have recently been discounted by seven, and now they are just two discounts on the original basis.

The average house price has also dropped from five or six hundred in the peak season to three or four hundred now, so as to pull up the occupancy rate.

This is also the practice of many four- and five-star hotels in Jiangzhou City, launching some special discount rooms to try to recover some costs. What really makes money is still the consumption of middle and high-end guests.

"2 are quasi-four-star hotels with foreign concerns?"

Su Yang's fingers tapped on the table, and then shouted Gao Yu: "Go and check how many foreigners are staying in these two hotels." ”

Don't underestimate the consumption of this group of foreigners, every 4 rooms of foreigners can earn an extra room price of an ordinary room type, so it is a high-end customer that many hotels are competing for.

Of course, the kind of foreigners who are more slinging are not their target.

Soon after, Gao Yu came back and brought the news, which was inquired by Yao Gang, the housekeeping manager, from his peers.

The usual occupancy rate of these two hotels is 60%, which is considered the average of Jiangzhou City, and after the half-price promotion, the occupancy rate has risen to 73%. However, there is no promotion for foreigners, and the rooms arranged for foreigners are more expensive, but the room type is indeed much better.

At present, the foreigners of these two hotels have an average of 8 or 9 rooms each, although they are not as good as the Wanghu Hotel advertised by Jessica, but the two together are still more than Wanghu.

In addition, the New Year's lantern festival is about to be held, and many foreigners are coming here.

For a week at most, there will be a small spike in the occupancy rate of foreigners in the park, because there are only a handful of hotels in the park that are qualified to accept foreigners, and most of them are in the urban area.

Therefore, a week later, Yao Gang estimated that 30 rooms of the two four-star hotels would be occupied by foreigners.

After listening to Gao Yu's report, Su Yang had a bottom in his heart.

At present, there is only one five-star hotel in the park, so after the decline of high-spending business people, four-star hotels that are mainly qualified to receive foreign guests will have a crazy competition for foreigners who come to watch the lantern festival.

It's up to you to see who's better.