On October 12, 1982, Lin Qi returned to Hong Kong from Shenzhen and participated in the equity delivery of Li's TV. Pen Fun Pavilion wWw. ｂiquge。 Of course, for the sake of safety, Lin Qi's security measures have been improved compared to before.

The negotiation of Li's TV has actually been completed, and Lin Qi signed the agreement in the presence of lawyers and the media, and it was only a formality.

The major shareholders of the Australian Gang simply said a few words, and since they withdrew from Hong Kong without looking back.

Although, they are very proud, this investment not only did not lose money, but also made a lot of gains.

But Lin Qi is even happier than them, because having a TV station and not having a TV station are completely different for enterprises in the cultural and entertainment industry whose main business is Xinqi.

Owning a TV station and mastering its own broadcast channels will greatly reduce the production cost of animation, TV dramas, music and other products.

At the same time, there is a television station that is far more capable of acting as a star-making machine than traditional entertainment companies. Whether it is the cultivation of music and film companies and the ability to tap talents, they are far inferior to the television industry. It can be said that most of the influential figures in the Hong Kong film industry were cultivated and excavated by TV stations.

After the Australian gang evacuated Li's TV, Lin Qi gathered the key employees of the TV tower and talked to the employees of Li's TV for the first time.

"I am very pleased to have completed the equity delivery of Li's TV station. Lin Qi said in a very confident tone, "Li's TV station, as the first TV media in Hong Kong, is even the predecessor of TVB. It is too limited to the insufficient financial and resource support of the parent company, and the business strategy lags behind TVB, so that it lags behind step by step. However, with the equity delivery, it will be integrated into the entertainment ecosystem of the new venture group and become an important part. Our support for the TV station is also unprecedented, in addition to the wholly-owned acquisition, we have used nearly 300 million Hong Kong dollars. In addition, we will inject 200 million yuan of capital to enrich Lili's cash reserves and reduce the scale of interest-bearing liabilities...... Of course, for all employees, we will also show visible and tangible sincerity, pay wages from the next month, and the salary standard of all employees will automatically rise by 10%!"

Now there was finally a round of applause!

Talking about everything else is false, and there is no half-dime relationship with employees, only salary increases, is it true!

"In addition, we will gradually integrate its platform resources, and directors and artists who have signed contracts with TV stations can be transferred to newly established film and television entertainment companies, which can not only reduce the salary expenses of TV stations, but also transfer the brokerage relationship to film and television entertainment companies, which will get better development space. Not only can you participate in the production of TV dramas, but you will also get opportunities in music, movies, and other aspects. ”

"The brand reputation of Li's TV is not loud enough, and it is not conducive to publicity, in order to expand the brand influence and expand our popularity to the world, therefore, the name and station logo will also change......"

"There will also be a change in the strategic development of TV stations, and TV stations will no longer rely on traditional advertising revenue, after all, there is a cap on the revenue of the TV advertising market in Hong Kong, depending on the amount of money of the advertiser who runs the advertisement. If we blindly compete for advertising revenue as the only way to make a profit, then we will naturally fall into the old way of the past, and it is impossible to compete with TVB!" Lin Qi said, "With a pure advertising model, Hong Kong can only accommodate one TV station and live very well." However, the content of the program can break the restrictions of the geographical market...... In the future, Li's TV will be a company with a focus on program production, and our mission is to produce world-class programs, and strive to make our peers around the world happy to buy our TV dramas, animations, and other programs. There are countless television stations in the whole world, at least tens of thousands of commercial television stations, and there are thousands of television stations with certain financial resources for copyright procurement. Even if you sell the broadcast rights at a low price of 1,000 yuan per episode, as long as you find 100 buyers, you can get an income of 100,000 Hong Kong dollars.

"It shouldn't be more than 50,000 yuan. Xu Xiaoming is currently the producer of Li's TV, and naturally knows the cost of the TV series, "Even if it is a big production, each episode will basically not exceed 100,000." ”

Seeing Xu Xiaoming's cooperation, Lin Qi nodded and said, "Therefore, there is a lot to be done in selling the copyright of TV series." Even if the Hong Kong region monopolizes all the ratings, the income is limited. However, in the vast film and television copyright market around the world, the income is unlimited for us!"

Having said that, for a TV series to sell well all over the world, it has to be both sophisticated and cheap. Especially well-made, which is key.

Hong Kong TV dramas in the 80s ~ 90s are relatively good. At least, in the Asian market, Hong Kong dramas are quite marketable. However, after the 21st century, TVB has completely dominated, and Asia Television is basically not threatening, so the quality of TV dramas in Hong Kong has deteriorated, and it is no longer like "The Legend of Chu Liuxiang", "Shanghai Tang", "Huo Yuanjia", "Chen Zhen", "The Legend of the New White Lady", "Wu Zetian", "The Legend of the Condor Heroes", "Rogue Tycoon", "Incumbent on Duty", "Xinzha Senior Brother" and other dramas that are empty of thousands of people continue to emerge.

Although these dramas are very powerful, they are still not as carefully polished as American dramas, so the influence is mainly concentrated in Asia, and Europe and the United States still lack a little heat. In addition to cultural barriers, the lack of quality is also an important factor.

After Lin Qi joined Li's TV, he naturally wanted to change this. Gradually improve the quality of TV dramas, don't shoot so fast, a TV series is completed in 30 days, and the shooting speed of one episode a day is indeed not easy to shoot so many good-looking TV series. But this approach is by no means in line with the development law of the future TV drama industry.

At least one episode of American dramas is broadcast once a week, and in fact, the preparation time for each episode is definitely longer than a week. Of course, even if the progress of filming is increased, one episode a week is used to polish the quality of the TV series. It's not cost-effective to broadcast it in Hong Kong's local market, but if you want to sell your content to the world, these are a must!

Determining the new name of Li's TV station, Lin Qi asked the old employees in the station to nominate each other, and Lin Qi also took out the name of the prepared "Star TV" and the galaxy icon as the station logo.

In the end, let everyone vote to decide the name, and the veteran of the TV station was not stupid, and he was prepared when he saw the boss, so he naturally passed the name and logo of "Star TV" with 96% of the votes.

Next, it is to nominate the general manager, and Lin Qi of course nominated Huang Xizhao.

Of course, this proposal did not encounter resistance, but because of the nomination of Huang Xizhao, the old people of the TV station felt relieved. At least, Huang is always knowledgeable and doesn't mess around.