"New Venture Electronics releases some brand new products every year on November 11th, and this year is no exception. This year's product, Pangu Laptop, subverted the microcomputer and brought the computer into the era of laptops......

This Pangu laptop has a 9-inch screen and has the most powerful PC CPU, and at the same time, it pioneered flash memory instead of hard drives to reduce the weight and energy consumption of the computer. A variety of exquisite designs, so that it does not need to be connected to the power supply, can rely on the built-in rechargeable battery for 2~3 hours. What's more, it weighs only 2.35 kilograms, which is lighter than the world's most powerful computer.

From a performance perspective, this lightweight laptop has a significant performance advantage over PCs and Apple's desktop computers of the same price. What's more, it's also portable.

Of course, this computer is not without its shortcomings, and the shortcomings are also complained about by consumers - if you can buy it, you win!

Yes!

Because it was so attractive, it made it difficult to buy the computer, almost like hundreds of people competing for a position.

Because of its short supply, the Japanese market has adopted lottery X. marketing, users cannot buy directly, but users who spend more than 10,000 yen can get a lottery card, and they will have the opportunity to buy when they draw it.

In the United States, the futures model is adopted, and users need to pay a deposit in more than 260 brand stores throughout the United States, and then, go home and wait for news, and wait until the factory produces a new batch of products, and then notify consumers to come and pay the full amount...... PS: The author has lived for so long, and it is the first time I have seen such a wayward seller!"

Obviously, the sales of Pangu notebooks are comparable to those of later iPhones when they were first launched. At the beginning, before the Android machine was still on the market in large quantities, the iPhone basically did not worry about not being sold, and it was quickly emptied almost as soon as it was put on the shelves, and it was basically necessary to queue up to buy Apple's products, and it may not be possible to buy it if it was queued, because it was so popular that it was in short supply.

Later, Apple's inventory gradually exceeded the market demand, and there were few consumers queuing up in the store, which was also Apple's own destruction, infinitely overestimating its brand attractiveness, and raising the originally unreasonably high price to an even more unreasonable level. Consumers are completely treated as fat sheep, and Apple's products have lost their original amazement and innovation, and it is inevitable that they will flourish and decline.

The biggest thing that New Venture Electronics has in common with Apple is innovation, but there is also a huge difference, that is, - price!

It is innovative, but it is also absolutely not to take the high-end route! The high-end is good, and the profit of a single product will be very high, but it may not be in line with the maximization of benefits, and it is also the goal of occupying more market share!

The computer industry has always been strong, the higher the market share, the better the compatibility of the manufacturer, the more customers can be bundled, and the stronger its viability. Unless there is a disruptive innovation that completely changes the rules of the game, otherwise, in the era of similar product competition, the higher the market share, the stronger it will be!

Even, sometimes the whole market can only live one, the market boss can live, the second may not die, but most of the third and fourth in the industry will not live long!

Therefore, Lin Qi is not ready to make money through hardware, but through the shipment of products, to promote a complete set of technical standards.

hardware and operating systems, which are considered non-profit projects. The goal pursued by Lin Qi is only the user scale of the entire platform and the development of the ecological chain.

For example, if there is a problem with the Pangu operating system, you can bring the whole machine to the store to install the system for free. Even if you buy a new system CD, it's far cheaper than regular software, with a system CD costing only $1!

So...... In the future, Microsoft or any other company that wants to sell operating systems to make money will probably be poked in the backbone by consumers!

New venture electronics continues to instill in the market consumers that the operating system software should be free!

……

"At present, the cumulative number of pre-orders in the U.S. market has reached 300,000 units, and it continues to grow every day. However, we can only deliver 500 units per day. Zhang Ru took the briefing and reported to Lin Qi.

Lin Qi nodded and said, "Got it!"

There are more and more cumulative orders, and he has long been mentally prepared. In fact, at present, the domestic is also accelerating the increase of factory production capacity, but after all, many components of laptops are designed from scratch, so the supply is seriously insufficient.

Of course, if the quality control standards are lowered, the production capacity can be released quickly. However, Lin Qi was unwilling to do this, preferring to watch the completion of orders be slower, cash out less short-term profits, and also demand quality first.

After all, users in the domestic market have relatively low requirements and usually value price over quality and service. Therefore, at the beginning of the reform and opening up, after the introduction of a large amount of capital and production capacity in China, the blind pursuit of low prices and ignoring the quality problem.

And Lin Qi doesn't see it that way, he is not ready to make short-term profits, but will deliberately suppress the initial profits of the product, and, resist the desire to explode production capacity and eat orders, but also steadily cultivate the initial user reputation. You must know that after the initial user reputation is bad, not only the user himself may forever blacklist a brand, but even some users will continue to hack the brand that brought them a bad impression before, even if the brand has been reformed, the quality has not been a problem for a long time, but it will still be hacked by users.

And focusing on the benefits of word-of-mouth, it is natural that a large number of users with a good impression will continue to buy products in the future. Of course, like Pangu consoles and Pangu notebooks, they are platform products, and the longer users use them, the more they can't do without them. If, users have been using it from the 80s to the 90s, and have been using it for ten years, because their habits have been completely bundled, and the software and tools they are used to are all from the Pangu platform, then the cost and cost of changing the platform in the future will be higher, so that users and the market can be tied up by habit.

The dominance of the platform, this is the goal that Lin Qi values. As long as the technology upgrade of the platform is in the hands of the dominance, then the entire market needs to revolve around its baton. The benefits in this are naturally boundless. Of course, it is also possible to directly sell operating system software like Microsoft to obtain benefits, but after Lin Qi considered the depth, he still decided that the operating system would be sold at an almost free price, after all, the operating system was charged, which was an accident.

In the later Internet era, the more basic the application, the more free it should be. For example, browsers, search engines, web portals, instant messaging software, and download tools are the most basic applications, and eventually, these most widely used applications have become mainstream for free. In the later era of smartphones, IOS and Android did not rely on the operating system to make money, IOS was Apple's ability to attract money in both hardware and platform, thus earning huge benefits. And Android is mainly relying on the platform to obtain some benefits, of course, due to the relative openness of Android, so that Google directly obtains fewer benefits, however, the ultimate key to its market treasure trove is still in the hands of Google, if you want to make more profits, you only need to be a little rogue, engage in some family bucket bundle advertising, you can naturally increase benefits.

The more users of the Pangu system, the new venture electronics can now share the profits of third-party game developers through the licensing of game software. Software other than games. New Venture Electronics does not monopolize its distribution and review rights.

However, startups will also invest in some of the better-performing software developers to share in the growth dividends of those application software companies. Therefore, even if it is impossible for the new start-up electronics company to eat all the dividends of the entire platform by itself, at least most of the fattest cake has been eaten by the new start-up ideas. 10