Beginning on November 11, 1984, Pangu notebook computers officially began to be sold simultaneously around the world. Of course, limited to the production of Pangu laptops, it is currently only sold in self-operated stores.

At present, the brand self-operated stores of new venture electronics companies, except for Chinese mainland, have a total of more than 500 stores in overseas markets, most of which are concentrated in Japan, North America and Hong Kong.

Therefore, although it is nominally launched globally, it is mainly sold in Hong Kong, Japan and North America.

Although, many consumers can't help but want to drain their wallets when they look at the design of Pangu notebooks like futuristic technology. But...... Even if you have money, it's hard to buy.

After all, in order to reduce weight, Lin Qi made the laptop use flash memory instead of hard drives. This also increases the cost significantly. You must know that the SSD of later generations is also a kind of flash memory chip, but the SSD has always been a luxury and can only be loaded in small quantities.

Later generations of users are struggling with whether to install a 120G SSD or a 1T HDD? The two are similar in price, but the experience is different.

SSDs are so fast that users get lightning-fast speeds, but they have a relatively small capacity. At the same time, although the speed of mechanical hard disk is slower, however, the data storage capacity is larger, if there is a certain demand for data storage, it is natural to be inseparable from mechanical hard disk.

And Lin Qi directly asked the Pangu laptop to flash memory, that is, the solid state drive. The main reason is not that the speed of flash memory is considered to be faster, but because of the weight of the volume of flash memory.

If you use a mechanical hard drive, not only will the hard drive itself increase its weight by at least 1.5 kg, but the motherboard and space of the entire laptop will also become larger, which will become very bulky.

Only flash memory made with semiconductor chips can make laptops immediately reduce weight.

Of course, the price to pay for this is that the manufacturing cost is as high as $2,500, of which flash memory accounts for at least half of the cost, and the listing price of the Pangu notebook is only $2,299!

It is precisely because the price is too low that the sale was limited at the beginning, and within half a year of the launch, the global sales were limited to 30,000 units per month.

……

Tokyo, Japan.

The brand direct sales point of Xinchuang Electronics, a large number of Japanese customers, Caida took cash and asked for news of laptops.

The Japanese in this era, the sound that comes out of the nostrils is - I, a local tyrant, and rich.

In order to make himself more face-saving, he is naturally the largest seller of various luxury goods.

Although Pangu notebooks are impossible for mass consumer goods, they are definitely more eye-catching than buying a top-of-the-line suit. It is precisely for this reason that after the debut of the press conference, there have been many buyers in the Japanese market who have started one as soon as possible, not seeking practicality, but pretending to be forced.

"Sir, due to the limited number of Pangu laptops, our store has only 5 laptops per month!" explained a clerk, "due to the limited supply, we can only use the card gacha mechanism......

"Draw cards?" asked a large number of consumers.

The gacha mechanism means that users can get a free card if they spend more than 10,000 yen per month at the store.

After that, every six days, a lottery is held. Eventually, the lucky customer with the matching number will be notified by phone and can purchase the corresponding Pangu notebook with their card within a week. If there is no subscription within a week, then it is equivalent to giving up the right to subscribe, and the computer that has given up the subscription will be automatically put on the next sale.

In other words, users who have already purchased the product are preferred. In this way, it not only stimulates the sales performance of stores, but also raises the cost of scalpers. You know, it doesn't mean that if you spend 10,000 yen, you will definitely have the opportunity to buy a Pangu notebook, but only a small probability lottery, and you will be eligible if you draw it. The cost and difficulty of scalpers trying their luck to qualify for a prize increase infinitely. Probabilly, it is unprofitable!

However, this practice has greatly improved the sales performance of various stores. Even if it's a one percent probability, it's better than nothing. If you don't draw it, then there is no loss.

……

In the North American market, Pangu notebooks have also quickly become the new favorite of many fashionable office workers.

After all, North America is an economically developed region, and the United States and Canada have long been regions with a middle class with a monthly income of two or three thousand dollars. Although, again, there is a huge gap between the rich and the poor, and there are slums. However, there are also a lot of ordinary people who consume luxury goods.

In Asia, many people need to save a few years or even more to buy a Pangu notebook, but the money that can buy a Pangu notebook can even buy a house in China, comparing the value of a house and a laptop, many people will most likely choose to own a house instead of a laptop. It is precisely for this reason that the price of laptops in developed countries will not form a resistance to selling well at all!

On the contrary, many people think it's great to be able to buy a cool and useful tool.

"Sir, Pangu Laptop can place an order and pay a deposit of $100 to enter the store's list of pre-sale users. After that, we will notify the users who participated in the pre-sale to purchase according to the order of order. An employee at the North American store explained to customers who were interested in making a purchase, "If you cancel your order in the middle of the process, you can get your deposit back." Users who participate in the pre-sale will be able to choose a set of software at our store!"

"So, I want to know, how long will it take to get it after I make a reservation?" asked one consumer.

"According to the order of queuing, the earlier the order is placed, the faster the goods will be obtained, and we arrange the shipment completely according to the order of the order. The salesperson explained, "According to the current order, we estimate that it will take two months to get the goods at the earliest." Of course, no matter how late the order is, the cycle to get the goods will be longer and longer, because the users who order the goods far exceed the production speed......"

"You're just doing futures. ”

"That's right! It's a futures model, but it's something that can't be helped, at least, it's more reasonable than a lottery in the Japanese market. ”

Although the North American branch and the Japanese branch are both branches of the same group company in different regions, there is also a huge competition between the two parties. For many years, it has been trampled under the feet of the Japanese branch, and the North American branch is naturally unconvinced.

It is for this reason that the North American branch does not restrict sales, but adopts a futures model. Yes, the monthly supply of spot for the North American market is limited, and with the adoption of the futures model, although more than 20 users are required to pay the price of one spot. However, when the spot is delivered, the consumer has to pay the final payment, so there will be no financial holes in this transaction process. On the contrary, due to the large amount of advance payment from the consumer, before delivery, without any interest to be paid, it is occupied. It can also be a large number of interest-free loans in the hands of the North American branch!

In this era, the loan interest rate in Europe and the United States has been maintained at about 20% for a long time, and the return on net assets of the vast majority of successful entrepreneurs in this era is far from even being comparable with the interest on bonds. In the era of high interest rates, the cost of money is very expensive, and it can occupy a large amount of cash flow for free, and the benefits generated by the process are naturally very amazing.

The reason why the business strategy of the North American branch is very different from that of the Japanese branch is also because a bunch of high-level financial students have joined the company, and these people are not good at marketing, but they are very familiar with the reasonable use of finance to seek more benefits.

This kind of free occupation of customers' funds to "arbitrage", even if it is just to take advantage of the time difference and earn some interest money, can also produce considerable benefits.