Chapter 738: International Fart

Late October 92.

Liu Lenovo rushed to Shenzhen to ask for a meeting, although Lin Qi has been busy recently, but after receiving the secretary's notice, he still arranged a schedule to meet Liu Lenovo.

Because, Lenovo is a holding subsidiary of the new venture electronics group, although it is not a particularly large company for the time being, but as long as it is rooted in the Chinese market, the future will definitely be promising.

At the very least, it will not be weaker than the potential of the Japanese branch in charge of Ueshima Takeko. Of course, Lenovo is still a small company, with annual sales of no more than 20 billion yuan and profits of less than 1 billion yuan. It's just a company that has always had relatively high potential, and it's not a particularly large company.

Moreover, Lenovo's current business is also dependent on the new venture electronics group.

At present, although Lenovo is still the largest agent of Pangu Computer of the domestic new venture electronics group, it is not the only agent, and its share has been reduced to 50%. In addition, the self-operated channels of Xinye Electronics Group are accounting for more and more of the domestic sales of Pangu computers, and self-management gradually accounts for more than 20%. There are also other electronic product sales channels, which have signed agreements with Xinchuang Electronics Group to pick up the goods in cash, and Lin Qi will naturally oppose these orders.

It is precisely because of the increasing pressure of competition in the business of Pangu computer agent sales, Lenovo's delivery cost is about 15% lower than the market reference price per unit, and about 1% lower than other competitors. But other than that, there are no other advantages.

What's more, the cost of self-operation is lower than that of Lenovo, and the profit is greater, and even, the self-operated business can also bring the transaction amount of the traffic of the online Tesco network, and it is precisely because of this that even if the new venture electronics group is the major shareholder of Lenovo, it is not a wholly-owned shareholder, so it will not give more preferential treatment.

"Mr. Lin, I visited several times before, but your secretary said that he was not there, and today I finally arrived. Liu Lenovo stood up excitedly.

"Sit, you're welcome. Lin Qi said, "I'm a person who likes to run around. Therefore, sometimes it is normal to not be able to touch it, before, after the secretary summarized the appointment information, he removed some unnecessary meetings, and the first one to see was you. Lenovo's team has business capabilities, and if the future direction is not biased, there is still a certain development prospect. ”

Liu Lenovo was a little flattered, and then, Liu Lenovo handed over a neatly bound PPT chart of Lenovo's development and business status to Lin Qi for a look.

At present, Lenovo has established stores and after-sales outlets in more than 2,000 cities in China. As a result, many of the new venture electronics group's Pangu computer after-sales is also the principle of proximity, outsourced to Lenovo's after-sales department, of course, if users complain, the new venture electronics group will also turn back to Lenovo after-sales scolding into a dog.

Basically, under the strong supervision of the new venture electronics group, the current Lenovo is still a conscience. At least, there will not be that the price of overseas products is far lower than the price of domestic products, so that netizens go to overseas shopping, buy Lenovo's discount products from overseas, and after shipping them back to China to pay tariffs, they are still cheaper than the retail price in the domestic market.

"Mr. Lin, Lenovo company, in recent years, relying on the development of some enterprises of the new venture electronics group and the new venture department, through agent sales, has rapidly developed into the largest computer sales enterprise in China. Up to now, since the establishment of Lenovo, we have sold a total of 27 million Pangu computers. In the early days, ninety percent of Pangu computers were sold to the domestic market through our Lenovo channels, and even now, half of them were sold through Lenovo's channels. Liu Lenovo said with a little pride, "Although the domestic market has a relatively low starting data, it has grown rapidly in recent years." The sales scale is second only to the United States, Europe, Japan and other three major markets, ranking fourth. According to the current development channel, the domestic market still has huge development potential, and it is expected that the future ranking will change. Within three years, the sales volume of domestic Pangu computers will exceed the Japanese market, which should be no problem. ”

Lin Qi nodded and said, "I agree with this point of view. Although the domestic market seems to have a low GDP per capita, it is full of poor people. However, the economy is fast, the consumer group with purchasing power is growing every year, and consumption will continue to upgrade, and China may become the world's largest market for electronic products in the future. ”

Liu Lenovo was taken aback by Lin Qi's judgment, but he didn't question it, but nodded and said, "If our country's economy continues to develop, there should be that day." ”

Subsequently, Liu Lenovo came up with a plan, well, he also saw the benefits of listing, plus studied national policies, as well as Hong Kong policies, so he was ready to submit it to the Hong Kong Stock Exchange for listing.

After Lin Qi looked at it, he denied it and said: "Lenovo is not listed in Hong Kong, but will be listed on the A-share market! In the future, enterprises with a little technical content should be conscious, not to go overseas to be listed, but to stay in the domestic market." ”

"A-share listing...... I am afraid that the scale of financing is not as good as that of Hong Kong, and it is not conducive to internationalization......" Liu Lenovo said.

"You don't have the technical content to do the domestic business, you don't have deep cultivation, what kind of internationalization are you talking about?" Lin Qi refused domineeringly. If internationalization is the first step to be listed in Hong Kong, and then go one step further, merge with American companies, and publicize the acquisition of American technology companies in China, but in fact, it is to move the headquarters to the United States, which is called internationalization, Lin Qi feels that there is no need for Chinese companies to engage in this kind of internationalization, and after doing so, they will not be considered Chinese enterprises.

For example, Yaohan, Japan's largest retail company, is engaged in the internationalization of Nima, and it is okay to continue to invest overseas, even if it goes public in Hong Kong, and moves its headquarters to Hong Kong. And then...... After the Bank of Japan was more difficult, it first sacrificed Yaohan, an international company that was no longer a Japanese company, and deceived Yaohan to replace the bank's loan first, and then, but did not give new loans.

In fact, this is the difference between domestic and international enterprises in Japan, and the headquarters is still in Japan, so it is easy to say that it will not be so desperate. However, when sacrifices are needed, this kind of international enterprise, when it encounters a critical time, is a non-national.

"Okay, Mr. Lin, you're right! A-shares can also be listed. Liu Lenovo endured the loss, the A-share market is really dirty, people like him want to be the CEO of a listed company in the Hong Kong stock market, it would be better if there were cases of Chinese companies listed in the United States...... Thinking about these things stupidly, after that, he still understood rationally that Lenovo was not his, don't look at his founder, first, the capital was invested in the new venture electronics group. Second, the Chinese Academy of Sciences provided the initial venue and personnel. Therefore, the major shareholder is the New Venture Electronics Group, and the second shareholder is the Chinese Academy of Sciences.

Lenovo has the highest stake of all the founders, but it only gives 1% of the shares. 1% of the equity is just a senior worker, and it is not possible to consider such a thing as where the company will be listed for the boss.

"Don't feel that the A-share listing committee is aggrieved, financing after overseas listing is definitely not as convenient as the A-share market. Lin Qi said indifferently, "Besides, international listing, foreigners are not your consumers at all, a bunch of messy strange companies, listed overseas, there is a fart advertising effect." ”

In later generations, even Chinese companies listed in the United States, such as Baidu, JD.com, and NetEase, still have a negligible share of the international market. Because, there are tens of thousands of listed companies listed in the United States, and Americans can't remember their own companies, so who will pay attention to those foreign companies?

One of the few companies listed in the United States that has played a certain role in brand promotion is Alibaba. But the reason why Alibaba is concerned is mainly because of the huge market capitalization, refreshing the market value ranking of listed companies in the U.S. stock market, Ali can be seen on the first page. This kind of company that can be seen in the rankings can only have a large number of advertising effects when it is listed. Internationalization is meaningful, to put it simply, you are a giant, you are a rare super enterprise in the world, and the products are oriented to ordinary consumers, and you have a certain significance and effect in internationalization.

However, tens of billions of hundreds of billions of companies are even lower when converted into dollars, and companies with a market value of billions of dollars are not high or low, and investors may sometimes not notice such a company in their lifetime. Therefore, the so-called internationalization of this kind of Chinese company turning into an American company should be forgotten.

Lin Qi directly cut off Lenovo's internationalization plan in the future. Of course, it's not that you don't give a way, but let Lenovo dig deeper into the domestic market, and other ones with technical content may not be able to do well, and you can do it with the opportunity, right?

Purchasing from the hardware factory of the new start-up department, and then, all you need is a screwdriver, assemble and fix the hardware, and put your own brand on it, and you can sell it for money.

Every year, Pangu's self-operated brands have fewer optional configurations. Because, mass production of the same model of more than 10 million units, it must be more convenient to manage and produce than the production of a bunch of hundreds of thousands of configuration models, but also more convenient after-sales service, if the after-sales department encounters the same generation of products with hundreds of thousands of configurations, each configuration encountered problems may not be the same, then to deal with, the requirements for technology and experience are relatively high, and the prepared accessories also need to be more varied.

But now each generation of Pangu models is a standardized configuration, and the hardware of the official configuration is basically so few, and if the accessory is broken, you can replace it directly. The efficiency and praise of after-sales service are also easy to improve.

However, Lin Qi still encourages the emergence of compatible machine manufacturers to provide more choices in the market.