Chapter 739: Double Eleven
If there is a choice, Liu Lenovo himself still thinks that it is better to buy than to build, and it is better to rent than to buy. It would be better if, the general agent of each generation of Pangu Computer let Liu Lenovo's company do it, and even gave him the general agent of some overseas markets. However, Lin Qi put forward a heartfelt route, that is, Lenovo develops its own products and manufactures some compatible machines that are different from the standard Pangu models launched by Xinye Electronics Group.
"Now, except for the CPU, which is temporarily closed to the public, any other components, in fact, can be licensed. Memory, graphics card, hard disk, motherboard, each generation we have launched a public version, providing reference for compatible machine manufacturers. If you don't want to innovate, just buy the public version of the patent license, and then just produce it according to the technical standards of the public version. If you are enterprising, and you are a little more innovative on the basis of compatibility with public standards, then it is also very promising. Lin Qi said, "If Lian wants to develop, it should make its own brand of computers." Don't be reluctant to wean all the time, be a general agent. ”
Liu Lenovo thought about it seriously and said, "Let's develop it...... It's a bit difficult. Even if we have a public version of the technology license, we don't have a factory and can't build it. ”
"......" Lin Qi thought about it or saw that most of the equity in Lenovo was his own, although he was so unenterprising, he still gave a way, "You honestly pay the patent fees due, and then, find Xinai Industrial Group OEM." The public version doesn't even need to change the design and mold, but I advise you to invest more in research and development in the future, and you have to make some different innovations. Backed by the Chinese Academy of Sciences, there are many technical experts in it, and some ideas and innovations can be applied. If your innovation and patents are very valuable, in turn, the new venture capital electronics group will buy your patent license and pay you patent fees. ”
"Mr. Lin, what you are talking about......" Liu Lenovo disagreed, even if the new venture electronics group bought a small number of Lenovo's patent authorization, but it was not worth the amount of patent fees paid by Lenovo to the new venture electronics group.
Who in the industry does not know that the number of registered patents of Xinchuang Electronics Group has ranked first in the world for several consecutive years.
Although it was reluctant, Liu Lenovo turned around and began to increase investment in Shenzhen, at least on the basis of the authorization of the new venture electronics group, and made the motherboard of Lenovo's Pangu compatible machine. There is no innovation in the motherboard, at most, when it is turned on, it shows the brand of Lenovo, just like Lenovo has invested heavily in research and development. In fact, it was only a few words that some of the code in the motherboard was slightly modified, and the original public version of the motherboard was turned into the LOGO of the Pangu computer when it was turned on.
After that, other hardware can be purchased in Shenzhen, so it is very convenient to assemble and produce in Shenzhen.
In fact, it is not only Lenovo that chooses to choose the compatible machine factory in Shenzhen, but also a bunch of domestic compatible machine brands such as Founder, Inspur, Great Wall, Tongfang, Unisplendour, etc., and the production base is invariably selected in Shenzhen.
Later, after a period of development, major compatible machine brand manufacturers also began to independently develop hardware in order to reduce costs and personalization. In addition to the CPU is the same, but later all of them are common in hardware, memory, graphics card, hard disk, optical drive, network card, sound card, chassis, heat dissipation, power supply, keyboard, mouse, etc., each has begun to invest in research and development, to make some customized, personalized products, for different market segments, gradually differentiated.
For example, some compatible machines began to focus on office, some compatible machine manufacturers began to focus on games, some focused on advertising rendering, etc., and some entered the minicomputer, server and other markets.
In general, after the opening of technical standards, the Pangu camp has indeed entered a state of a hundred flowers than before when there were only a few options.
……
"Mr. Lin, this is the plan and goal of this year's Double 11!" Zhang Ru took a printed PPT to Lin Qi to see.
"Yes......" Lin Qi nodded, "Tesco.com is the most important side! In the future, all kinds of business plans must be directed to Tesco.com and guide new users! Of course, we must also engage in traditional commercial sales channels, but the e-commerce platform will become more and more important in the future!"
In Lin Qi's original world, the sales of China's e-commerce market have gradually exceeded more than 50% of the sales of goods in the whole society. In other countries in the world, although the scale of e-commerce has not yet reached such a level, the trend is obvious, since the emergence of e-commerce, it has been developing, the scale is getting bigger and bigger, and gradually grabbing the offline commodity retail market.
Although it is impossible to completely replace it, it is much easier for e-commerce platforms to have a big opportunity than the traditional offline retail industry.
Tesco was founded more than ten years earlier than the later generation of Alibaba, and its financial resources far exceeded that of Alibaba's early start-up. Therefore, if it is not the world's No. 1 e-commerce platform, to use the analogy of later generations, it is a waste of crossing places.
Of course, in fact, Tesco's current role in attracting traffic has been achieved to the extreme. Basically, most of the users who can access the Internet in China, if they are shopping, the only choice is Tesco.com. A small number of users who have not become users of Tesco have registered because they are still not at ease with Tesco online shopping, but with the development of time, sooner or later they will be relieved.
……
At the beginning of November 1992, the publicity of Double 11 had begun to spread all over the world.
November 11 was originally a day with no special meaning. In the future, it will be marketed year after year by Alibaba's Taobao and Tmall, and it has become an important shopping festival every year.
In this era, Double 11 is also used by Lin Qi, and the concept of continuous marketing and hype has a history of more than 10 years, allowing consumers and news media, as soon as they reach this time period, to automatically reflexively prepare their wallets and track the hot news of this year's Double 11.
Countless businesses have also begun to follow the trend and make all kinds of eye-catching things during the Double 11 period.
Of course, no matter how hard these businesses work in marketing, they are actually green leaves for new entrepreneurs.
"Pangu 7 generation computer has finally reduced the price again, double ten has been reduced by 500 yuan, if it is not enough, receive a 100 yuan coupon, in addition, Hang Seng Internet credit card, and Tesco wallet Huabei payment, there is a 100 yuan discount. Subtract 500 and subtract 100 and minus 100...... You read that right, the 5999 yuan Pangu 7th generation, now the lowest price is 5299 yuan, the lowest price in history, the opportunity must not be lost and will not come again!
"Pangu 4th generation laptop, straight down 600 yuan. Plus a variety of discounts, the maximum price reduction is 1000 yuan. Double Eleven, the price of 5999 yuan is in hand, and Brother Pangu has never deceived people. ”
"Good news, good news, Kirin 1st generation mobile phones, Double 11 will stock 50,000 units. The spot price is 1999 yuan, and the lowest can be as low as 1979 yuan. ”