Chapter 17: Hot Sales
In January 1980, the calculator produced by EKA began to be officially put on the market. Pen, Fun, Pavilion www.biquge.info calculator brand "New Love", is also a product of the cooperation between Xinchuang Electronics and Aika Electronics.
Since ACC Electronics can not only get foundry fees, but also get a part of the sales share, which further stimulates the passion of ACKA Electronics for production and sales.
And the new love function calculator, the sales channel at the beginning, is also completely dependent on the love card.
In order to promote the new love calculator, Aika Electronics Factory carried out bundled sales, requiring the purchaser to bundle a function calculator for every 1,000 electronic watches purchased.
Originally, the purchaser of the card electronic watch was a little complaining at first. However, the purchase price of 350 yuan is too obvious compared with the price of common scientific calculators on the market, which is as high as 2,000 Hong Kong dollars. The market retail guide price of the new love scientific calculator is 500 Hong Kong dollars per unit. At this price, a calculator can earn HK$150, which is equivalent to the profit from the sale of 100 electronic watches.
Such high profits have also inspired the ambition of some dealers!
The sales volume of the new love function calculator did not live up to the expectations of dealers, and a total of 500 function calculators were bundled and wholesaled, and they were quickly digested by the market in less than three days. Moreover, many customers get the sample and try it out, and soon send a new order to the dealer!
As a result, the dealers, who were originally very reluctant to purchase, went back and took the initiative to order!
Within a week, the company had received orders for more than 10,000 units. This batch of scientific calculators, in addition to the foundry fee and sales share for Aika Electronics, the new venture electronics company can earn 80 yuan per unit. Just holding this batch of orders can allow the new start-up company to obtain a profit of more than 800,000 yuan.
The ICA Electronics Factory can also earn 60 yuan on each calculator, which means that the function calculator has been on the market for a week, which has brought 600,000 yuan of profit to ICA Electronics, which is equivalent to the total profit of more than 400,000 electronic watches produced in 1979!
"It's unimaginable, the profit of a week's order of the function calculator is at least the profit of a year's profit of the top card electronic watch!" Rong Jian only felt at this time, what is the power of technology!
The market size of electronic watches is very huge, at present, there are at least more than 1 billion electronic watches sold every year in the world, even if all electronic watches are low-end products, the total market size is 1 billion US dollars!
And it is precisely because electronic watches are so popular that countries around the world have huge markets. The technical threshold is very low, and from the early 70s, electronic watches were quickly imitated by manufacturers all over the world.
Everyone makes electronic watches, and the market is naturally oversupplied, and the price is also falling rapidly. This business has gradually changed from a windfall profit in the early stage to a business with fierce competition and meager profits.
Take Aika Electronics to focus on the mainland market, you can earn more profits than the overseas market. Because, at present, there is no industrial production line for TN LCD panels in the mainland, and if it is imported externally, it will need to consume foreign exchange, and with the scarcity of foreign exchange in the domestic market, it is naturally impossible to use precious foreign exchange to import TN panels.
However, since the mid-80s, when the export of foreign exchange has gradually achieved results, and there can be more production lines for foreign exchange imports overseas, the mainland has also begun to introduce production lines for mass production of TN panels. After there was no shortage of TN panels in the mainland, not only did the low-end electronic watches and calculators overseas lose the mainland market forever, but also all kinds of pirated handheld computers that had not obtained game patent authorization were also popular in the mainland.
As for the function calculator, the same is true, most of the parts in it can be produced independently in the mainland, but there is a lack of TN panels. Therefore, the current mainland market will become a gold mine for Xinai Calculator......
As for a few years later, the mainland will be able to produce cheaper calculators? At that time, Lin Qi doesn't care, anyway, calculators are only a stepping stone for him to enter the electronics industry, and in the future, this product will not make money, and he has launched more new products!
……
After the business of function calculators began to get on the right track, Lin Qi remembered Professor Zeng of the Chinese Academy of Sciences in the mainland. Half a year ago, Lin Qi said that he wanted to open a factory in the mainland and put it into production, which was just a casual remark. But now, it seems that there is really that possibility -- in the name of Hong Kong businessmen, to set up a joint venture factory in China!
Professor Zeng not only remembered him, but also solemnly told Lin Qi that he was welcome to set up a joint venture factory in China, and there was no obstacle in the policy!
It turned out that Lin Qi sold Professor Zeng's calculator, which was welcomed by the entire research institute. In addition, other research institutes often come to borrow scientific calculators from the Institute of Computer Science.
Because, although the Chinese Academy of Sciences has all kinds of computers, an ordinary microcomputer costs 10,000 or even tens of thousands of yuan, unless it is necessary to write programs to complete more complex scientific research projects.
Otherwise, general math operations, with a function calculator, is more cost-effective!
After that, different research institutes of the Chinese Academy of Sciences asked Professor Zeng Dachao to buy more scientific calculators.
In fact, Zeng Dachao also called overseas and asked overseas people to buy it, but the price of buying a function calculator overseas is basically a few hundred dollars. Not only is the price several times more expensive than what Zeng Dachao bought from Lin Qi, but what is worse is that you have to use foreign exchange to buy it.
It is precisely because of this that Zeng Dachao regrets very much that he did not have Lin Qi's contact information. Afterwards, he reported to his superiors, saying that the young man who sold him the scientific calculator proposed to invest and set up a factory in China, but because of domestic policy considerations, he did not implement it......
After all, this is a major event related to attracting investment, and some technology can also be introduced!
In fact, the domestic reform and opening up to attract investment is not to attract anything like Coca-Cola and KFC to invest in China. Instead, it hopes to use the domestic market to attract those industries and high-tech enterprises with real technology to invest.
"Brother!" Rong Jian couldn't help laughing, "You should have called Professor Zeng a long time ago." If you had contacted earlier, now you have set up a factory in China and produced it yourself, of course, then there may be no Aika Electronics Factory. ”
"No, Brother Jian! People have to talk about credit, since they have cooperated with Aika, then the production OEM is still for Aika!" Lin Qi said, "The domestic factory adopts a joint-stock system, and Brother Jian, you will also be an important shareholder." In terms of management, Brother Jian, you are the legal representative of a domestic factory! Of course, you cannot adopt the domestic state-run management model, but the capitalist model!"
Rong Jian couldn't help but nod when he heard this, and said, "Don't worry! I know in my heart, as long as I am in charge of the factory, I will definitely not let the shareholders down!"
……
Mid-January 1980.
Lin Qi, Rong Jian and others took a flight from Dragonair and flew to Beijing.
At present, Hong Kong's aircraft carriers to the mainland are mainly responsible for Dragonair. In order to make profits for Dragonair, mainland airlines have ceded many routes.
Hong Kong's Cathay Pacific Airways, due to its British-funded background, has not yet obtained the right to operate domestic routes.
Dragonair was founded by Chinese capitalists in Hong Kong, and some of the capitalists still have a red background, so Dragonair opened up mainland routes soon after it was established in the 70s. Relying on the monopoly of many routes in Hong Kong and China, Ganglong has a special advantage.
Although the mainland takes great care of Dragonair, after all, there are not many customers on mainland flights these days, and no more than 20 flights per month after the opening will not bring much profit. As for international flight routes, Dragonair lacks resources and cannot compete with Hong Kong's local aviation giant Cathay Pacific.
The advent of Ganglong is just the whim of some old and angry young people, to fight for the voice on behalf of the Chinese, since its establishment, it has never made any money at all, it has lost money every year, and there is no future!
If it relies on shareholder blood transfusions and state concessions for a long time, then ...... It's better to go bankrupt early!
Afterworld...... Under the leadership of the Rong family, Hong Kong CITIC successively invested in Ganglong and Cathay Pacific Airways, and then became the main shareholder of Cathay Pacific Airways, and then inserted Ganglong and sold Ganglong to Cathay Pacific cleanly.
As a result, Hong Kong's aviation industry was monopolized by Cathay Pacific again.
Of course, the later Cathay Pacific was nominally a foreign-funded airline, but ...... To tell the truth, among the major shareholders, Chinese capital is gathered, not only CITIC, but also Cathay Pacific and Air China, which are the second shareholders of each other, and from the name, both are like brother companies. Therefore, Cathay Pacific is just a Chinese-funded enterprise dressed in the skin of foreign capital, and there is no supernumerary central enterprise with the establishment of central enterprises.
Rong Jian, who is now taking Dragonair's flight, would never have thought that in the future, he could even wave his hand and make billions or even tens of billions of business. A company of Dragon's level is only a small bargaining chip for him......