Chapter 560 Game Copyright Cooperation
"Price war, I have also considered, but it is not the direction we focus on, after all, our Pangu console is not just a game console, the strategic development direction is a general-purpose personal computer. Moreover, our main adversary is the PC, which threatens our roots. Although Super Nintendo is powerful, it does not affect our life and death, at most slightly affects our market share of the game platform. ”
Lin Qi is not stupid, and the price war is not a panacea. In fact, it is the improvement of performance and functionality that is the key to success in the longer term. If the price is simply compressed to the extent that the hardware is not profitable, then the funds for research and development will naturally be less, which will affect the long-term interests.
Now, the cost performance of the Pangu series of consoles far exceeds that of PCs, and even the performance of PCs surpasses them. In particular, the game performance is a complete PC explosion, but the overall sales still do not exceed the PC camp.
This is mainly due to the fact that today's computer users are the market for office and productivity tools.
In any era, office and productivity tools are one of the important applications of computers. The performance of games will not be the mainstream of computer applications.
Hayao Tanaka was a little surprised, and that's all he could think of at the moment. After all, in the pattern of new entrepreneurial electronics, there is really no need to regard Super Nintendo as a life-and-death enemy.
"If you don't use the price war, what hole cards do you have for new start-ups, do you already have new products? Super Nintendo, even if it has a negative impact of 5% on your company's product sales, it is estimated that it will have a significant negative impact on your company's performance!"
Lin Qi smiled and said, "Mr. Tanaka's vision is beyond doubt, otherwise there would be no Sega today." My opponent is Nintendo, or maybe it is not Nintendo! Nintendo, Intel, Sony, Microsoft, the combination of four companies has posed a threat to us. We investigated these companies and found that they actually have their own ghosts. The purpose of Intel and Microsoft is to expand the technical standard boundaries of the inter alliance, and if it succeeds, it is estimated that Nintendo's console will also be regarded as a PC variant game console in the future. Sony, I found out that it is actually developing its own console, through its own console, to expand the sales of their CD-ROM products. After all, Sony's CD-ROM encoding and standards are not the same as ours. ”
"So, the landscape of the console industry right now is complex. In the future, it is possible that there will be multiple console platforms. The hardware platform is close to the Nintendo camp of the PC, and Sony may launch a console platform of its own. In addition, Pangu and PC can also play games, needless to say! The future console market has not yet been finalized, which goes without saying, although it is difficult to find a platform similar to Pangu or PC. However, in the future, there will be a few game console platforms that are not inferior to Atari with tens of millions of players, and it is still possible! However, professional consoles must be done, the price is far lower than that of PC and Pangu, and at the same time, the pure game performance is close to that of Pangu!"
"In addition to hardware performance, players are more concerned about professional game software! How much game software the platform can have, this may be the most critical competitive element of the future game console platform!"
"Nowadays, all major platforms rely on exclusive games to stick to users. For example, Nintendo would rather go bankrupt and insist on monopolizing "Mario" because the importance of game resources is more important than hardware!
Hayao Tanaka nodded, taken aback in his heart, he didn't expect this, he only saw Nintendo, but he didn't realize that Sony also had the heart to make a console.
Indeed, Sony's ambitions are very big, various industries are involved, and the consortium background is extremely strong, and it is not surprising that Sony wants to expand its boundaries to the host industry.
Companies like Sega rely on the arcade industry to work hard to save money and burn money to make hosts.
A company like Sony, which has a lot of profits in many fields, is not uncommon if it burns money to make game consoles. After all, purely in terms of strength, Sony is certainly inferior to the new venture electronics group.
But now Sony, definitely not inferior to Intel and Microsoft!
"Since Mr. Lin is here, he must have come with sincerity, to be honest, I am not very willing to cooperate with Mr. Lin, we are opponents. "Moreover, it's hard for me to imagine that Mr. Lin will give me a slice of the huge market of Pangu consoles! In fact, I can't think of anything else that a new venture can do to us!"
"The opponent can also be a cooperative relationship, I came this time for mutual benefit of both parties, and if I want to cooperate, it will be finalized today, if it is after this month, then I will not be interested. ”
Having said that, Lin Qi felt that he could throw out his chips, as long as Hayao Tanaka had the intention of cooperating, everything would be easy, and his understanding of Sega's information basically expected that Hayao Tanaka would agree.
Uejima's work is quite good, and even some of Sega's internal financial situation is relatively clear.
"Tell me about it. Lin Qi's attitude made Hayakuo Tanaka a little nervous, this was obviously an emergency measure, and he wanted to suppress it when Super Nintendo emerged.
This is indeed the best business method, Super Nintendo is still incubating and has released products, but when all major stores are supplied and the market is popularized, it takes a process, and this time is exactly about a month.
If you can choke the Super Nintendo during this period, although you can't let it die, it's still okay to have trouble breathing.
"Sega has always been an arcade machine and a game synchronization match, we don't like the hardware technology, but the game software is good! I want to know what games Sega has prepared for the fifth generation machine, no matter how many, I am ready to buy it out and port it to my platform. ”
"It can't be!"
Hayao Tanaka instinctively shouted, the reason why Sega is famous is largely because of the game, and this time it consumed a lot of his effort, how could he give it to others.
Moreover, Nintendo has gained a large market share by relying on some popular exclusive games. Hayao Tanaka is also trying to put more exclusive game rights in his own hands and use them to attract players to his hardware platform!
"I'll give you a good price, and you can continue to launch Sega's hardware platform, I only need to license the game to our Pangu console, and in addition, the sales of the Pangu platform can give you a 30% share. Lin Qidao, "Each licensed game, the quality is certified, and you can be given a guaranteed price of $5 million, and if it is less than $5 million, you will be given $5 million!"
Lin Qi said this, and did not continue.
Because, in addition to mutual benefit, Lin Qi's method is actually a blood transfusion for Sega. Now Sega has suffered serious blood loss and is unable to continue the development of Sega 5th generation aircraft.
However, after transplanting the game software prepared on the Sega 5th generation aircraft to the Pangu platform for sale, the software sales profit was generated. Sega has the capital to complete the 5th generation aircraft.
After that, the market was muddyed and let Nintendo and Sega fight each other. On the Sega platform, after a large number of games were transplanted to the Pangu platform, Pangu's advantages in game resources were further consolidated. In the future, it will be more difficult for competitors to surpass Pangu in terms of game resources.
"This is the best way at the moment, and this concession is also the limit of what a new entrepreneur can do, and in the long run, it will also be good for you Sega. Lin Qi said that's it.
"I'm going to think about it. ”
The latter words, let Tanaka Hayao be a little moved, there is a new business subsidy, the fifth generation aircraft can be listed, and the game transplantation is not a troublesome thing, the technical team works overtime.
For Sega, what is most feared now is that the launch of the fifth-generation aircraft will be eliminated from the market because of the poor cost performance. If you can make money through game software before the console is listed, use the Pangu platform software to share, and subsidize the Sega platform hardware, the Sega 5th generation machine may not have no hope of turning over!
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