Hayao Tanaka is very depressed, Sega can be said to have sharpened a sword for ten years, and everything that has been carefully built has just lost at this point because of the time difference.

Of course, Sega can also launch its own products at this time, but the vast majority of gamers will only use one console platform for a long time. Even if a small number of veteran players experience games on different platforms across platforms, under normal circumstances, players who play games on two consoles at the same time account for only 30% of the total number of players.

As for playing three console platforms? No kidding, this kind of hardcore player does not exceed 5% of the player base! Even if it can be welcomed by these veteran player groups, it is estimated that the console listing will be a huge loss!

If you don't go public, you will lose R&D costs, and if you go public, you may also lose hardware costs. In the current market environment, game consoles must not be used to make money, but console manufacturers need to subsidize their own players and channels, and even lose a little money when selling consoles, in exchange for an increase in the number of players on the platform, so as to sell more game software.

But the Japanese market cake is so big, and it is impossible for everyone to choose both.

Sega's employees also suffered a great blow to their confidence, especially the game development department, which deliberately developed two games for the sake of the fifth generation, "First Blood 3" and "Lightning Strike".

Now the fifth generation of Sega is basically scrapped, although the performance is not bad, but there is the Pangu console of the giant New Venture Electronics in front, and now there is a performance monster like Super Nintendo dumping at a low price.

The Sega 5 generation, neither in terms of performance nor price, has any advantages. As for the price can't come down, it's not to blame Sega for being incompetent, but because the 68000 chip, which is regarded as a high-end chip by Motorola, has come out in 79, but it can still compete with 80386. It's just that the price is naturally not low, and the price for Sega is still as high as $200 a piece, so the Sega 5 generation can't reduce the price of the console to the level of Super Nintendo anyway.

Super Nintendo, mainly benefiting from Intel's plan to put the immature 80486 on the market in advance to test the performance, so, gave a low price of $150 a piece. This price, when 80486 is supplied to the PC market, PC manufacturers will not be able to get a preferential price. Of course, the chip discount of the Super Nintendo console is not indefinite, and the 80486 specially provided for Nintendo only has a 3-year discount period. Wait until three years later, if Super Nintendo's sales volume rises, for the sake of console compatibility in the future, it is estimated that it will be inseparable from the X86 chip, which is also a long-term fishing for Intel.

"Let them eat dogs!" said Hayabusa Tanaka angrily.

He never imagined that this situation would be achieved.

"Yamauchi Pu, an old thief, said that he broke the monopoly, and as a result, Xinchuang Electronics estimated that there would be no loss, but we were miserable. ”

Hayao Tanaka has not slept well for two days and two nights, and R&D has left a huge hole, although the current Sega is still thriving on the surface and the stock market is also booming, but no one knows the internal financial situation better than him.

For new entrepreneurs, the Sega fifth-generation machine may be a low-profile version, and it can go to the Pangu second-generation machine for a long time at most.

But for Sega, it has invested a huge part of the liquidity in this console, ambitiously developing a 32-bit game console with 3D graphics.

In particular, Sega developed "First Blood 3" for the console platform, which may not be comparable to the masterpiece of the new venture electronics group, but it can also be called a sophisticated 3D game.

However, Sega is not completely all-in, "First Blood 3", this boutique game, not only developed a console version, but also, for the sake of insurance, the arcade version has also been developed maturely, but it has not yet been officially released.

Moreover, the reason why Sega uses Motorola's chips is because Sega's arcade platform and console platform both use the same chip. In this way, he can use the gimmick of playing arcade at home to attract hardcore gamers to buy Sega consoles.

However, these plans have to be abandoned or modified before they have been implemented due to great changes in the market.

However, at this moment, he received a call from Ueshima Yako, and Boss Lin of the new venture group was already in Japan, asking for a meeting.

Hayao Tanaka thought about it for a long time, and finally agreed, not to talk about what to do, talk about the style, this is the only thing he can do at the moment.

According to Lin Qi's meaning, the place to meet this time was at Sega Company.

"Less, have you already prepared all the materials I asked you to prepare?"

Lin Qi got dressed properly and informed the island maid, and she soon arrived.

"It's all right, Mr. Lin, let's go, the car is already waiting. "Less than took the briefcase.

A group of three people went straight to Sega Company.

In response to this meeting, Lin Qi's meaning is obvious, bluntly said that it is to suppress Nintendo, the other party has announced a war, so he doesn't have to hide it, in fact, some other game companies are speculating about the outcome of this war.

New Venture is another hegemon in the game industry after Atari Inc., and the scale of its users is several times more than the 30 million console users at Atari's peak. At the peak of Atari Inc., the annual sales of game software on its console platform could reach a huge 3 billion US dollars, and a large number of third-party game developers relied on the Atari 2600 platform for food.

The Pangu series platform of Xinchuang Electronics Group has different performance configurations, but they are basically compatible. Therefore, the scale of platform users has snowballed. The sales of game software on the Pangu platform alone exceed $10 billion a year.

Nintendo has made its posture clear, and is currently preparing to make full use of arcades, consoles, and handhelds. The targets are all the major platforms of the new entrepreneurship department, but the most hurt is Sega. It doesn't make handhelds, but in the main engine of research and development, the main business arcade also feels great pressure.

At present, it can be called a critical period for Sega's life and death.

The reason why the meeting place was chosen in Sega is also the meaning of Lin Qi.

Time is of the essence, and the Super Nintendo is indeed priced at a tempting performance price, and Nintendo still has the ancestral Mario.

Predictably, Nintendo is now very aggressive!

All manufacturers on the market will probably feel the current Nintendo's edge.

The meeting took place in Sega's parlor, and Hayao Tanaka was finally a big man, so he asked his assistant to set it up in advance, and put some fruit plates and the like.

Both negotiators have their own translators.

After the translators were ready, the two sides also entered into negotiations.

"Mr. Tanaka, I'm glad to see you. Lin Qi was the first to smile.

"Let's just get straight to the point, Mr. Lin is here, I don't know what the purpose is. Hayao Tanaka spoke, and the two didn't have much friendship, so they were rivals.

"I've got to know your company, you're in the middle of some crisis, and your new venture is having a bit of trouble. Lin Qi said bluntly and said: "Your company's Sega fifth-generation machine should be launched at this time, but Nintendo's action, even I didn't expect it, this hand also caught me off guard, of course, I believe that the trouble you encounter is much more serious than ours!"

A sentence poked the pain, Hayao Tanaka said that he was really depressed, but he didn't have a good face, and said: "There are difficulties, but we Sega can solve them by ourselves, you want to join forces with me to suppress Nintendo, what is your hole card, price war?"

This is the answer that Hayabusa Tanaka thought about, the new business is very strong, and the capital is abundant, and the Japanese market is booming, and even the American market, which has declined, is beginning to rise.

At this time, if the new venture is bled and has a price war, Nintendo will definitely suffer. But at the same time, products like the Sega 5th generation have no way out!

……

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