The M&A of Framework Media is definitely a sensation in the industry, and as a typical business case, it is certainly a rare growth opportunity to be able to participate in it.

Although Liu Chang was arranged to withdraw, it was only a temporary departure.

If it were someone else, Chen Qiaoshan would have given an order, and he would definitely not bother to explain, the two-legged toad is not easy to find, but the two-legged person is everywhere, but Liu Chang is different after all.

As the core of entrepreneurship that can be relied on as an arm, Chen Qiaoshan naturally will not let Liu Chang miss such an opportunity to exercise, although she cannot be allowed to come forward to control the situation, but it is still feasible to participate in it and accumulate experience.

"Sister Chang, this time I let you go to Hong Kong, mainly due to two considerations. "Even if it is a husband and wife, they can't stand too much suspicion, let alone a business partner, knowing that Liu Chang has concerns, of course Chen Qiaoshan has to explain it clearly.

Liu Chang calmed down, she knew in her heart that the project was now more than halfway through, and she was transferred out at a juncture.

"The integration of the residential print advertising market is only the first step in the plan, so far, we have burned more than half a billion, and I am afraid that there will be more in the future, but integration is not our ultimate goal......"

This is the first time that Chen Qiaoshan has revealed his final business plan to anyone other than Tan Zhi, even in the face of the pillow person, Chen Qiaoshan did not mention it too much, not intentionally concealed it, mainly because Yan Xiaoqin has no interest in these, she has been thinking about video websites recently.

After listening to Chen Qiaoshan's introduction, Liu Chang was also shocked in his heart, for no other reason, mainly because this business plan was too unbelievable.

Integrate the edge industry, and then package and sell it to the industry boss, take the opportunity to knock on a bamboo bar, the whole process is simple and crude, saying that it is too rough to say that the business plan is too rough, no matter who thinks, such a business plan is close to child's play.

Ignoring the difficulty of the project's execution, it is only a 9-figure transaction cost, and in Liu Chang's eyes, this plan can be regarded as frenzy.

The crux of the problem is that Chen Qiaoshan not only did it, but also invested a large amount of real money into it, which once again refreshed Liu Chang's perception of him.

Liu Chang was speechless for a while, she felt that she should say something, but she didn't know where to start.

Chen Qiaoshan's introduction is very simple, and the pros and cons cannot be explained clearly in three or two sentences.

In Liu Chang's ears, loopholes are everywhere, such as spending a lot of money to complete the integration, and Focus Media has also been successfully listed, but why don't people acquire the second in the industry, but the third in the industry?

Even if Focus intends to acquire, the right to speak in the industry is in the hands of others, and whether it can get a satisfactory offer is also a big problem.

During this period of time, Liu Chang has been busy with mergers and acquisitions, although they are all small cases, but he also has a lot of feelings.

M&A is a very complex process, not only involving capital and equity, but also involving the change of management.

In the M&A cases that have just been completed, the largest one has a purchase price of 8 million, but such a target has made Liu Chang tired of coping.

She really can't think of where Chen Qiaoshan's confidence came from, daring to spend a huge amount of money to complete industry integration, and then sell it to Focus Media at a high price, it is not three or five million, but more than one hundred million.

Liu Chang could see that Chen Qiaoshan was very confident, otherwise the acquisition process would not be so smooth.

Generally speaking, equity plus cash is the best means of industry consolidation, which can not only reduce the cost of mergers and acquisitions, but also reduce the risk of failure.

However, Chen Qiaoshan is quite independent and domineering, and only accepts full control, which pushes up the acquisition offer in disguise and also increases the investment risk.

It's okay if it succeeds, but if it fails, it's equivalent to spending a lot of money to buy back a mess.

Of course, Liu Chang hopes that Chen Qiaoshan can succeed.

She also understands that at this stage, it is too late to retreat.

Liu Chang didn't have time to think about the consequences of failure, as for whether Chen Qiaoshan would go bankrupt, it wasn't something she could worry about, thinking about it, she could only send it with him.

Seeing that Liu Chang didn't squeak, Chen Qiaoshan was quite surprised, "Hey, you don't have anything to ask?"

Liu Chang glanced at him and said, "If I say that I am not optimistic about this plan and persuade you to stop, will you listen?"

"How is that possible?" Chen Qiaoshan shook his head, so much money was smashed into it, and he couldn't return it if he wanted to, besides, there was a precedent of Tan Zhi's success in his previous life, and there was undoubtedly another layer of protection, even if it was a failure, he had to listen to it, how could he give up halfway.

"That's not the end of it, you're the boss, why bother asking my opinion. Liu Chang no longer had any resistance in his heart.

She knew very well in her heart that even if Chen Qiaoshan was willing to hand over the project to her, she did not have the confidence to control the situation.

I really can't think about how she will explain if the project fails in the end, and it is no wonder that Chen Qiaoshan will transfer her out at this time.

Without any more entanglement, Liu Chang's mind also returned to clarity, and she asked curiously: "Has this project done a feasibility analysis, and what is the probability of success?"

Of course, Chen Qiaoshan would not mention that Tan Zhi was cheap, he deliberately vaguely said: "There must be a feasibility analysis, as for the success rate, the key is to look at the later implementation, which is also one of the reasons why you are transferred, although Tan Zhi is not famous, but he has rich experience in the industry, how to say that he can be regarded as a business senior, and he can also bridge the lack of experience of you and me." ”

Liu Chang admitted that what Chen Qiaoshan said was reasonable, but she felt a little uncomfortable when she was compared to someone in person, she said: "As far as I know, as of today, Tan Zhi is not a successful professional manager, right?"

Chen Qiaoshan smiled and didn't tell the difference.

Tan Zhi was one of the cores of 8848 that year, seeing that he was about to go public in the United States, but when he encountered the Internet bubble, 8848 collapsed instantly and became an Internet joke, and he, the CEO, must be quite aggrieved.

Chen Qiaoshan estimated that Tan Zhi later integrated framework media, and he may not have the idea of breaking through again.

If you fall in the pit, normal people will want to fill the hole, but Focus successfully IPO ahead of schedule and disrupted the entire industry, or maybe this is the real origin of the legend of framework mergers and acquisitions.

In the next process, Tan Zhi will undoubtedly become an indispensable part of the project.

Of course, Chen Qiaoshan would not let his two generals make trouble, so he naturally had to explain it clearly, "Okay, don't think about it, I started preparing for this project last year, Tan Zhi and I coincided with each other, so I had the investment in Framework Media." ”

Liu Chang smiled bitterly, and worked on it for a long time, it turned out that this project was tossed by these two people, and she didn't bother to entangle it anymore, thinking of Chen Qiaoshan's previous words, she asked: "Didn't you say that there are two reasons, what about the second one?"

Chen Qiaoshan said: "Second, I have to ask your old Wang, he was still complaining to me the day before yesterday, saying that it is very inhumane to let a pregnant woman fly around all day long, no, for the sake of the next generation of the old Wang family, this is why you will go to Hong Kong to rest for a while." ”

Liu Chang couldn't help but roll his eyes, "Am I going on vacation?"

Pregnancy is the biggest shortcoming in the career of a professional woman, and seeing Liu Chang becoming more and more pregnant, Chen Qiaoshan is also a little worried.

He is not a black-hearted capitalist, of course, it is impossible to treat his employees harshly, but funds are a big problem, and they need trustworthy people to hand them over, except for Chen Qiaoshan himself, and only when he is handed over to Liu Chang can he feel at ease.

"Sister Chang, you put a hundred hearts, Hong Kong has been arranged, the whole luxury hotel, there is a special person to pick you up and drop you off, I will let Tuo Xiaoxue follow and serve, and some small things will be done by her, so it's always okay, right?"

"That's pretty much it. Liu Chang smiled and agreed, finance was originally her old business, this trip to Hong Kong must be easier than bargaining with a group of advertising agents, understand the key, of course she will not shirk again.

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