Liu Lenovo rushed back to the capital with Lin Qi's agreement, and after a series of running and negotiations, Lenovo was finally established. Pen & Fun & Pavilion www.biquge.info

In terms of equity ratio, Lin Qi also got 50%, and the Chinese Academy of Sciences did not lose 35% of the equity, only to provide some empty houses for Lenovo office use, and even, in the early days of history, the Chinese Academy of Sciences needed to pay wages in advance, and now it is not needed, because, with 3 million Hong Kong investment, Lenovo is already a big enterprise in Zhongguancun.

Under the struggle of Liu Lenovo, the founding team of the company obtained 15% of the equity, of which Liu Lenovo won 5% of the equity for itself.

I have to say that Liu Lenovo's courage is not fat enough, and daring to take 5% of the equity is already very courageous in this era. In the start-up companies of later generations, many entrepreneurs, even without a penny, dared to ask the capital boss for fifty percent of the equity, and many of them have become!

But in this era, capital is worth more than your wisdom and connections. There are too many people with connections and IQs, but ...... There is a shortage of money in the market! Therefore, the right of capital to speak is far more authoritative than that of later generations.

Later, there were not a few people who had capital, but those who were creative and intellectual were relatively rare compared to the scale of capital. Therefore, many entrepreneurs, relying on ideas alone, have obtained a large amount of money from the hands of capital, and the company's dominance is still in their own hands.

At the end of 83, Lenovo's earliest business was to open a computer mall in Zhongguancun, mainly to sell the whole machine and spare parts of the Pangu host, which was sold at only $199 ~ $399 in the overseas market, and was sold by Liu Lenovo at a price of 3000 yuan ~ 6000 yuan, and soon became a business with a monthly turnover of millions.

Compared with the Zhongguancun "high-tech" company in the 80s, less than 10,000 yuan to buy a PC compatible machine in Hong Kong, and the PC sold for 20,000 yuan in Zhongguancun in China, this time Liu Lenovo has a little more conscience than its domestic counterparts.

Of course, this conscience is based on the fact that he has the channel to purchase the Pangu console, and he does not need to queue up in Hong Kong to buy restricted machines like everyone else.

"To learn computers, use the Pangu host. Chinese's own computer host, 3,000 yuan price, more than 30,000 yuan of PC! office, scientific research, learning, entertainment, various functions in one, but also with 5 million floating point operations per second performance of powerful chips. If you buy it, you will never be fooled, and if you buy it, you will never suffer a loss......"

This advertisement was used as a propaganda magic weapon by Lenovo in the early days, not only made a poster and pasted it on the wall of its computer store, but also hired a group of temporary workers to send advertising flyers to major universities and scientific research institutions.

Not to mention, this kind of propaganda method of turtles is already a very advanced advertising strategy in the capital in this era, and in addition, it is still very attractive for high-level domestic intellectuals to buy a computer with decent performance for thousands of yuan. In this era, most of the people who buy computers have the ability to write their own programs, and if there is no software to use, won't they learn to write by themselves?

Because of the popularity of Pangu computers, a large number of self-taught programmers have been born in China. A large number of cheap domestic programmers are constantly improving the ecology of Pangu hosting.

In 84, the slogan of the leader of "learning computers should start from the baby" was proposed, and Liu Lenovo took the opportunity to push the Pangu host to educational institutions, although primary and secondary schools across the country did not popularize computers, but the children's palace that existed in this era, and the computers used by the computer hobby group were basically Pangu hosts.

Later, when the Pangu console was criticized by many people as a game console in China, Liu Lenovo did a lot of work to resolve a public opinion crisis in the country of the Pangu console. It is precisely because of this credit that Lin Qi did not unload the grind and kill the donkey, and kicked Liu Lenovo out of the game before Lenovo went public.

……

The shipment of Pangu consoles mainly depends on the supply of XRM16 chips, theoretically, the entire production line can produce 500,000 CPU chips, but the production capacity in the whole November is only more than 90,000. It will take at least half a year for the chip production capacity to ramp up to full production.

At the same time, the current yield rate is relatively low, only about 80%. The production capacity and yield rate are relatively low, which are important factors for the relatively high cost. If you wait until full production, and the yield rate reaches more than 95%, then it is expected that the cost of the chip can be reduced by 50%!

It is precisely because of the insufficient production capacity of CPU chips that the Pangu host needs to be sold in limited quantities, and the limited production of the Pangu host needs to be displayed in markets around the world, so that some of them can play first, so as to establish the impression that the performance of the Pangu host is high-end and the price is close to the people.

In December 1982, the Shinsei Electronics Branch in Tokyo, Japan, held a grand press conference and announced that it would be sold at prices of 49,750 yen and 99,750 yen. This is because the global pricing is based on the U.S. dollar, and the current exchange rate between the Japanese yen and the U.S. dollar is about 1 U.S. dollar to 250 yen.

It can't be sold at the price of 14,800 yen for the red and white machine in history, because ...... What kind of scum configuration is the red and white machine? Is it comparable with the Pangu host? Even so, the red and white machine in history was sold at a loss in the early stage. The mainstream console in the market is priced at $199, and Nintendo directly offers a price of $60 per console.

Of course, the Pangu console can't do that to that extent, after all, the factory price of an XRM16 chip is $60. The performance of the XRM16 chip is probably similar to the performance of the low-end version of the 80386 launched by Intel in 85. And the chip of Nintendo's red and white machine is just an improved version of the 6502 chip, and the difference with the XRM16 is ten times!

Although Lin Qi considered launching an 8-bit game console, he still gave up. After all, the computer in the early 80s is already a 16-bit era, and the market occupied by the 8-bit console price war does not make much sense, after all, it is not necessary to give up the 8-bit console platform in the future and upgrade to the 16-bit, 32-bit, and 64-bit game console platform?

Therefore, it is better to start a little higher and launch a high-end, low-cost game console that has a leading performance in major hardware within five years, and at the same time, can be upgraded by replacing parts.

In the case of similar gaming experience, players may prefer the lower price option. However, after the generation gap has formed in the machine, of course, gamers will not choose a console platform that is too far behind in technology.

……

"The Japanese market is very important!" Uejima said, holding a pen in his hand, to his henchmen, "The group company dominates the game market, and the Japanese market is indispensable. In the field of handheld machines, we are already invincible, and it is impossible to form a monopoly in the arcade market, but it has become a brand with frequent high-quality products and the best reputation among players. The Pangu console platform is the last piece of territory...... The boss promised that if the Pangu console can reach the home game console platform with the highest market share in the Japanese market, then after the other half of the equity of the Japanese branch is redeemed from Ricoh, 20% of the equity of the branch will be taken out to reward the in-service employees of the Japanese branch!"

"Yes!"

"Target NO.1!"

Everything else is virtual, but this equity incentive is really eye-catching.

The performance of the Japanese branch has been the best in the whole group. Even though the scale is not profit, and the profit scale of the entire Japanese branch is deliberately depressed, it still achieves an annual profit of more than 20 million US dollars.

And if you don't deliberately lower the scale of profits, a profit of $50 million is at your fingertips, and an annual profit of $100 million can also be challenged. This is not to make the profit bigger, because, the profit is high, the company's net asset scale is high, and according to the agreement, in October 84, the price to pay for redeeming 50% of the equity will be higher.

Therefore, although this equity incentive was promised after two years, the employees of the Japanese branch still felt that their morale was greatly boosted.

In Japanese society, there is a clear distinction between bosses and employees, and class hierarchies have been fixed since ancient times. In ancient times, it was the daimyo and the aristocracy who monopolized most of the income from taxes, minerals and farmland, but in modern times, a layer of skin has changed, and the aristocracy has become a chaebol, and the people at the bottom are still at the bottom. Japan's large companies are rarely founded at the grassroots, including Nintendo, all of them are young masters who inherit the family business and develop the already expensive family property to a new level.

The corporate atmosphere of a new start-up electronics company is not a traditional one-size-fits-all argument. The business person, or the person in charge of the project, can get a large share. The income of a good employee does not depend on the salary income brought by seniority. Rather, the performance is excellent, and the uncapped sharing incentives are brought.

However, they certainly aspire to become shareholders rather than a share of performance that requires more effort and luck. In this way, more employees can share the results of their efforts.