Chapter 0190: All-Out War
The eleventh day of the first month.
Su Yang returned to Jiangzhou Wanghu Hotel early in the morning.
Immediately after that, all department leaders were convened for a closed-door meeting, and no one was allowed to disturb them.
He also contacted some reporters, saying that he was going to release major news today.
All the CEOs in the park who have a relationship with the hotel have received the news.
Although they went to pay tribute to the old lady yesterday, they will be at a loss when it comes to it.
Now in this situation, Su Yang will definitely have to make a big move when he returns to Jiangzhou.
Is it to buy a new hotel again?
Or dabbling in disposables, laundry, or getting your own travel agency?
In short, all walks of life are a little frightened.
I was afraid that Su Yang would get involved in his own industry, after all, no one knew what tricks this kid would play when he entered his own industry.
So on this day, these CEOs in the park were like losing their souls, they didn't have the heart to do anything, and some of them couldn't even eat.
"Can't you hurry up? It's been a day, and there's not even a piece of news. ”
"Mr. Wang, your ingredient company, I think it's hanging. ”
"Mr. Xu, don't laugh at me, I think you'd better worry, there is an empty real estate for rent near your hotel. ”
……
Such a dialogue is carried out among many CEOs in the park.
Just when some people couldn't stand it anymore and wanted to go to Wanghu Hotel to find out the news.
In the evening, a few pieces of news finally came.
First message.
Wanghu, Nanjin, Yunyun, Qiaoxiangju, as well as several factories, studios, and 5 new hotels under renovation, as well as the newly acquired Xiaoshazhou, the newly established food company, were fully integrated by Suyang to form a new group company - Nanhu Group.
Su Yang was appointed as the chairman and general manager of Nanhu Group, holding 100% of Nanhu Group.
Everyone estimated that the integration of so many industries will be a new group with assets of more than 100 million.
Before the formation of the group, many people did not have an exact idea of how big Suyang's industry was.
But now.
The 25-year-old started from scratch, with assets of over 100 million yuan in just over 2 months.
No matter who you are, you have to be emotional.
And many shrewd people have also discovered the origin of the Nanhu Group.
Nanhu takes the south character of Nanjin Hotel and the lake character of Wanghu Hotel.
These two are the foundation of Suyang's rapid rise and the money printing machine for Suyang to expand investment.
And coincidentally, there is a lake in the center of Jiangzhou City, which is called Nanhu.
Jiangzhou's urban commercial center and urban construction are built around Nanhu.
"This is to be based in Jiangzhou and become the leading central enterprise in Jiangzhou City, so that all enterprises will revolve around him. ”
Many people still have to take it.
Because that's what the hotel industry in the park is like that at the moment.
In addition to the Far Away International Hotel, all hotels and hotel-related industries in the park now have to look at Su Yang's face.
The first news, although it shocked everyone.
But it's nowhere near as shocking as the second news.
Just 1 hour after the 1st news was released, the 2nd news was released.
Nanhu Group bought Huijin Building, a subsidiary of Huijin Group, for 110 million yuan, and strives to build the most comfortable and high-end five-star hotel in the park within half a year.
When the news came out, it simply shook the entire park.
Suyang: This is the only five-star hotel in the park, and the rhythm of Yuanfang International!
This time, not only the melon-eating CEOs were surprised, but even the distant international hotel is said to have temporarily held a departmental meeting to discuss the Nanhu Group's efforts to build a five-star hotel.
Subsequently, Yuanfang International Hotel also issued a statement: "Yuanfang International Hotel is the only five-star hotel in the park, and will lead the high-end hotel market in the park for a long time now and in the future, providing guests with the best quality service." ”
And the biggest melon-eating people in the park are none other than Kong Yewei, the head of the district.
"What? Su Yang bought Huijin Building to make a five-star hotel?"
Kong Yewei even thought he had misheard.
Didn't Su Yang just take the small sandbar and plan to develop it?
Secretary Yang also smiled bitterly: "Yesterday, Ma Hui from Huijin Mansion also went to Shanlan County, I thought Ma Hui was just looking for a chance to reconcile, after all, they had a bit of a stiff quarrel before." I didn't expect to talk about the sale of real estate, and it seems that there is really a problem with the capital chain of Huijin Group. ”
Kong Yewei put down the materials in his hand and stood up.
Walking back and forth in the office, thinking about the consequences of Su Yang's actions.
Secretary Yang suddenly asked, "District Chief, how sure do you think Su Yang is that he will overturn the Yuanfang Group and take back the renovation of the resort mountain villa scenic spot of Liulu Academy?"
Thinking of this possibility, Secretary Yang felt a little excited.
If the Yuanfang Group is replaced by Suyang's Nanhu Group, maybe there is really hope to recapture the transformation of the Liulu Academy Scenic Area in the future.
After all, an investment of 500 million yuan requires a lot of preliminary planning, and it is not a day or two to start construction.
Kong Yewei stopped and sighed: "You are too optimistic about Su Yang, I think it is less than 3 percent." ”
"So low?" Secretary Yang felt a little incredible, after all, Suyang's Nanhu Group was not small.
Kong Yewei said with a wry smile: "Yuanfang Group has assets of 1 billion, not only five-star hotels, resorts, but also many entertainment venues, large shopping malls and supermarkets, these are industries with a large amount of cash flow return every day. ”
"Such a group with abundant cash flow, as long as the distant CEO does not blindly expand and cause the collapse of the capital chain, and now he has obtained a low-interest loan of 500 million yuan in the city, which can cost Suyang's Nanhu Group for several years. ”
"By that time, the scenic resort had already been built, and the two of them were not a volume at all. ”
Oh, yes!
That's Yuanfang Group, a company that generates massive cash flow every day.
As long as the cash flow is sufficient, it is a heavy machine gun with infinite ammunition, and whoever dares to challenge him will be beaten with a thousand holes.
"You take the time to say hello to Su Yang, don't enter a blind war of attrition with the distance. Develop with peace of mind first, and when the development is good, there will still be a chance to surpass Yuanfang Group in the future. ”
Kong Yewei actually thought about Nanhu replacing the distance just now.
Su Yang has created too many miracles before, and he saw the hope of taking back the transformation of the academy scenic spot, even Kong Yewei is not without extravagant hopes.
However, both of them are companies that quickly return cash flow, but the volume is even larger.
But tonight is destined to be a sleepless night.
At 7 o'clock in the evening, just when everyone had not digested the above two messages, a jaw-dropping news came out again.
This news was not from Suyang's Nanhu Group, but from Wanghu Group, the second largest real estate group in Jiangzhou City.
Wanghu Group, a real estate company, officially signed a brand strategic cooperation agreement with Nanhu Group in Suyang.
In the future, every time Wanghu Group builds a large-scale commercial plaza, Suyang's Nanhu Group will open a high-end brand hotel here to enhance the competitiveness of Wanghu Group's commercial plaza.
In addition, Wanghu Group officially took back the brand use right of Wanghu Hotel.
Subsequently, Suyang's Nanhu Group also issued a new notice, and Wanghu Hotel officially changed its name to Nanhu Platinum Hotel, which is still a four-star hotel.
The chain hotel brand of Suyang's Nanhu Group has also been officially divided.
Low-end hotel brand - livable chain hotel, a new brand, small and livable, focusing on the general market of express hotels below 200 yuan in Jiangzhou City, which will be built soon.
The mid-end hotel brand, Nanjin Chain Hotel, focuses on the prime market of mid-end hotels of 200-500 yuan in Jiangzhou City.
The high-end hotel brand, Nanhu Hotel, is divided into Nanhu Platinum Hotel and Nanhu Diamond Hotel, which focus on four-star and five-star high-end hotels in Jiangzhou City respectively to create the ultimate experience and enjoyment.
Free hotel brand - cloud apartment hotel, large-scale promotion. There are 2 free check-in opportunities per week, mainly for home experience shopping, and will be mainly promoted for foreign tourists in the future.
From free to low, medium and high, all of them are included.
For a while, in the face of this result, the boss of the hotel in the entire park felt that it was expected, and he felt that Su Yang was too domineering, and he didn't leave a way for people to live?
Especially those express hotels that focus on more than 100 yuan, they are all wailing.
If an express hotel is rented for decoration, the investment is only two or three million, and the death is only four or five million.
With the size of Suyang Nanhu Group now, coupled with the cooperation of Lichuan Group and Han Yi, it will not take a year to blossom everywhere in the park.
"It's better to be a distant group, only to do five-star hotels and resorts, never low-end hotels. ”
"yes, I really hope that the distance can kill Nanhu. ”
"You don't know yet, Nanhu lost to the distance in the first game, I heard that the district mayor pushed the 500 million low-interest loan of the scenic resort to be approved by the city to the distance. Nanhu in Suyang only got a low-interest loan of 200 million. ”
It seems to make these people even happier.
Yuanfang Group released a message that night: "Yuanfang Group, as a local group in Jiangzhou City, is one of the main businesses of Yuanfang Group to provide better quality resorts, and now it has officially passed the selection of the municipal government and obtained the Liulu Academy Scenic Resort project, as well as a low-interest loan of 500 million." ”
And that's not all.
Yuanfang Group also added a sentence later: "At the same time, it also celebrates that Nanhu Group has received a low-interest loan of 200 million yuan from the municipal government to build a chain hotel in the park." It is hoped that the two sides can cooperate together in the future to contribute to the development of the tourism industry in the park. ”
The last paragraph is ostensibly congratulations, but in fact, it is deliberately damaging the Wanghu Group.
So as soon as this news came out, many people applauded and couldn't wait to celebrate together.
I didn't expect you Suyang to have today, Yuanfang Group is really still a veteran enterprise, and it has a lot of relationships in the city.
But the enthusiasm only lasted one night.
The next day, Su Yang returned to Shanlan County and formally signed an investment agreement with the Shanlan County Government and the Jiajiang Village Committee for the small sandbar breeding and processing plant and the ecological resort.
The scale of investment has been increased from 30 million to 50 million.
Not only that, at the press conference at that time, Su Yang also smiled and said that if the return on investment is ideal, the follow-up will continue to add 100 million investment, or even 200 million.
A reporter hurriedly asked: "Will it be added to 500 million?"
Which of these journalists is not a good thing.
500 million yuan is a low-interest loan obtained by Yuanfang Group from the municipal government, which is specially used for the resort mountain villa project of the academy scenic spot.
Now Nanhu Group and Yuanfang Group are completely competitive.
I wish there was some big news.
"500 million, it's not impossible, as long as the return on investment is high. ”
As soon as Su Yang's words came out.
The Shanlan County Government and the Jiajiang Village Committee immediately said that Nanhu Group is a key enterprise introduced by Shanlan County and will give the greatest possible policy care in the future.
Because this is a project with a large investment scale and low environmental pollution.
It can not only develop agricultural products, but also develop tourism, and drive the development of Shanlan County's service industry, which is an ideal enterprise that Shanlan County has dreamed of for many years.
“……”
Su Yang is going to build a resort?
When this press conference appeared on the Jiangzhou News Channel, many people were stunned.
They thought it was just a five-star hotel battle.
Who knew that Su Yang actually wanted to build a resort in Xiaoshazhou, which clearly wanted to overturn the resort villa invested by the distant group in Qingshan County next door.
Now the two sides are facing each other, that is, before the full-scale war, they want to use this outlet to start their own brand awareness.
Popularity means customer traffic!
Popularity is also the capital to challenge the other party.
Yuanfang Group has been operating for many years, and its current reputation is far ahead of Nanhu Group, and it is the top brand of high-end hotels in the park and Jiangzhou City Resort Villa.
But Nanhu Group is not bad, the new rise, the speed of the rise is simply jaw-dropping, and it is also building the top five-star hotel in the park, as well as the ecological resort in Shanlan County.
If you think about it deeply, everyone is horrified to find it.
This is not just an all-out war between established hotel groups and new hotel groups.
It seems to be a political career game between the mayor of the park and the deputy mayor of the city, Zhong, because it involves the future industrial development model of the entire Jiangzhou City.