For nineteenth-century Europe, America was all rural land.

New York?

I've heard of it, but it's still a rural place.

Even beggars begging in London still have a sense of superiority over the countryside.

Although, the London that brought him superiority had nothing to do with him.

And even on the contrary, the more people who have this sense of superiority, the more ordinary and mediocre they are.

Because they don't have a second way to show their superiority over others.

"Hey, you're crazy to come to England to promote America's rustic little game, go and pray to God, make your brain better!"

The person who spoke shook his hand and threw back the cloth bag in front of him.

The person who caught the cloth bag did not resist anything, and he walked away silently with a bloated bag.

He was a pioneer, a pioneer from New Haven.

In the last two months, the game Monopoly has been an absolute buzz in New Haven. Not everyone plays it, but there is no one who hasn't heard of it.

Even, even the corpse burner found more than one set of "Monopoly" from different corpses.

As for whether these "Monopoly" are like those dead people's clothes, they have re-entered the market, guess?

Although the salary for burning corpses is very low, the oil and water are not low.

If it weren't for the fact that the New Haven burners still had a little bit of a career bottom line, the New Haven area would even be able to eat "mysterious meat", this peculiar food.

Say rat meat, who knows?

New York is a trading city built on the edge of a port, although its geographical location is much worse than that of New York.

However, it is not bad.

The popularity of "Monopoly" has made many people see the opportunity to make a fortune.

People who don't have the capital buy "Monopoly" one by one, unpack after buying, see if they win, and then sell it, and be a middleman to make the difference.

Those who have a little capital will go directly to the Clayden Printing and Dyeing Factory or the Mitos Manufacturing Company to wholesale "Monopoly".

However, because there are too many people who go to Claydon Printing and Dyeing Factory to buy "Monopoly". If you want to get the goods, you have to wait in line for a long time. There are many people who even do not hesitate to pay a premium in order to get the goods as soon as possible.

And at this time, someone is very smart to sell the number plate in line directly.

Because, Clayden Printing and Dyeing Factory only recognizes the brand, not the person.

So......

As long as you pay a deposit to get a card, you can sell it for money and make more money than the deposit. This low-cost and high-yield method has caused a large number of people to follow suit.

Even those guys who could only be retail investors came to join in the fun.

However, these costs will eventually be added to "Monopoly".

Therefore, the price of Claydon's version of the dog's head "Monopoly" rose until the person who took over could not accept it, and only then did it reach a balance of market regulation.

Because the dog's head "Monopoly" is too expensive, even if you get the license plate, you have to queue for a long time.

Some people see that they can only get the license plate one or two months later, and they are unwilling to buy the license plate that is earlier.

They don't know if "Monopoly" will still be popular after a month or two, and if anyone will still play it.

So, they went to the Mitos Manufacturing Company.

Although the purchase price there is not cheap.

However, compared with the Clayden printing and dyeing factory, it seems to be a free gift.

However, even if it is given away for free, it cannot attract everyone to compete for it.

Because a series of marketing carried out by Doug has imprinted the psychology of these dealers and consumers, Claydon Printing and Dyeing Factory's "Monopoly" is the feeling that it is the orthodox "Monopoly".

This feeling is invisible and intangible, and perhaps the average gamer will not care.

However, those who are vassal and elegant care very much.

When owning "Monopoly" has become the entry threshold for some small circles, the price of "Monopoly" itself is not a problem.

Do the staff really like to play bowling or golf?

Not.

What is good at the top will be very bad at the bottom.

The people above like "Monopoly", even if they just like it lightly, but the people below can't wait to put all their energy into "Monopoly".

However, even though the Mitos Manufacturing Company has been eating leftovers from the Claydon Printing and Dyeing Factory, it still eats deliciously.

Because, board games are a blue ocean market.

In this era, the only table game with a high popularity rate in the United States is poker.

However, the way to play poker is still relatively simple, and such exciting games as Texas Hold'em have not yet appeared.

In today's poker, the rules are simple and not fun, and the public with complex rules can't learn them.

Compared with the easy-to-play nature of "Monopoly", at the beginning, you only need to simply roll the dice, and you don't even have to know the rules and props.

None of the table games that were popular in the Western world in this era, including poker, could be played.

With such a blue ocean market, it is normal to be able to accommodate two companies.

The reason why Doug didn't go all out against Mitos Manufacturing was because he knew that it was a blue ocean market.

There is no Mitos Manufacturing Company, there is also Thomas Toys Company.

As for the outward expansion, Doug, who does not have a huge sales network, can only guide and cannot do it himself.

Like the pioneers who went to London, it was spontaneous.

However, it is not easy to get this city with a long history and a modern rise to accept a game from the rural New Haven in the Americas.

It is even impossible to replicate Doug's marketing campaign for "Monopoly" in New Haven in London.

So how can you promote Monopoly?

A young man with an American accent, carrying all kinds of bags, looked up at the gray fog hovering over London. Instead of looking for a place to live, I hired a young London native with an authentic accent.

London in this era, because of trade, because of industry, gathered a lot of wealth.

All the indigenous people, even if they don't do anything, can still enjoy the dividends of large-scale population gathering.

However, there are always some aborigines, because of the bet (harmony) Bo, because of the stocks. Because of all kinds of speculative business, he fell into the brink of poverty.

Of course, there are conspiracies and routines in between, but who makes them have desires too?

The young man with his bags on his back found such a bad gambler who had nothing in London.

Such guys are not trustworthy, but as long as they are paid, they will do anything.

"Daniel, do you want to make a bet with me!

In the tavern, the rotten gambler looked at the card table with gold coins in his hand and arrogantly.

"Gamble, gamble! Who is afraid of whom?"

"Don't play cards, I have a new way to play here......"