Act 144 Crushing
For example, board games have "intellectual property" as the core barrier, but there is no threshold in actual manufacturing technology, as long as it is popular, it will not be long before a large number of imitations will appear.
Clayden Printing and Dyeing Factory, even with advanced production lines and skilled workers, will greatly reduce production costs.
However, even if the genuine factory has thought that its price cannot be lower. However, there will always be some strange manufacturers who come up with similar products with lower prices.
There are many reasons for the lower price.
It may come from raw materials, it may come from artificial, and it may even be that people don't like you, even if they lose money, they will kill you, and then monopolize the market.
As a result, Doug has to abandon "low-end" markets, such as those that do not even have adequate "intellectual property" regulations.
Because, those countries and regions, even if they fight lawsuits, there is no possibility of winning.
Of course, where there is an "intellectual property" bill, it is very difficult to win. However, there is at least one more rule on the surface.
After abandoning the low-end market, with the completion of the commissioning of the Freeman production line, it was officially put into production. The sales of "Monopoly" at Claydon Printing and Dyeing Factory will usher in an explosion.
However, this outburst, although it looks amazing, is not the limit.
Although the machine is already there, the object of cooperation with the machine, the person, needs to run in with the machine.
Next, it is time to enter the stage of ramp-up of production capacity, which Doug is more familiar with.
At this stage, as the proficiency of workers rises, the yield and capacity of the production line will be higher and higher, until the mechanism is run-in and enters the time when the output is at its highest.
In the process, the manufacturing cost of "Monopoly" will be much lower, even if it is actually sold to Europe, including the shipping costs. It is also less costly than directly in Europe using traditional manual production methods.
It's not magic, it's the beauty of industry.
The reason why the industrial revolution is called the industrial revolution is because the national strength of the countries that have mastered the industry has been greatly improved.
A small island nation, just because of the early industrialization of the country, was able to become the largest suzerainty on the planet, and wherever the sun rose in the world, there were colonies.
Why is this so?
Because of the industry, productivity will increase exponentially.
Even, the productivity of one country exceeds that of this country, and the sum of the productivity of all countries on the planet is possible.
Fortunately for other countries, however, the Industrial Revolution originated in a country like Europe, which has a tradition of division.
Even because of industry, it has dozens of times the original productivity. However, the ideology of the ruling class cannot be adapted to the development of the productive forces.
Even if the land is encroached upon, it will not be assimilated too much, but will be brutally suppressed and squeezed as if it is about to be lost at any time.
Moreover, since we are all relatives, we will not take advantage of the generational gap between the advanced industrial countries and the backward agricultural countries to unify Europe.
So, the rest of Europe's backward countries have a chance to breathe.
They also began to industrialize one after another, and began to occupy the territories of the world that had not yet been occupied.
Even a group of Protestants who were expelled from England, these refugees, were able to start the process of industrialization in the Americas.
Although Doug was not a pioneer in industrialization, the technology of mass production such as assembly line production is like that of an industrial country crushing an agricultural country compared to the production process in other factories.
However, even if the cost is low enough, Doug still wants to abandon the "low-end" market.
In addition to those policy risks, Doug also needs to consider that he needs to give distributors at all levels enough profits.
Those small manufacturers may have a higher cost than Doug, but the price can be lower than Doug, and there is also a possibility that they produce locally and then sell locally, so that there is no middleman to make the difference, and the price can naturally be much lower.
This direct sales model naturally has many benefits, but the disadvantages are obvious, that is, it is not conducive to expansion.
Doug's main focus will not be on "Monopoly".
Therefore, Doug has to give enough benefits to some people, so that these people can help themselves expand the market of "Monopoly" for their own interests.
Profits at all levels are sufficient, even if the low-end market is all lost, Doug can firmly grasp the mid-end market.
Because, the profit is high enough, Claydon Printing and Dyeing Factory's "Monopoly" will be placed on the most conspicuous container of the largest store.
The placements themselves show the positioning of the product.
As for - high-end.
Doug already had an idea.
It's just better material, and it doesn't embody enough gimmicks.
When the mainstream Monopoly was converted to machine production, Doug did not plan to completely eliminate the manual production line. Instead, it will be widely publicized.
For decades, a female worker with a great craftsman spirit has only done one thing in her life, and that is to make "Monopoly".
From the selection of fabrics, to the blending of dyes, to the carving of each chess piece, it is all handmade by a single worker.
Such a meticulously crafted "Monopoly", even the most skilled workers, can only make dozens of sets a year.
The female worker who completes the work will leave her name on the work she creates.
Even if it is the same worker, the "Monopoly" created is different every time.
As a result, each high-end Monopoly is a one-of-a-kind collector's item.
Even......
When the woman who made Monopoly died, her Monopoly became out of print. "Monopoly" can still appreciate in value......
After such a set of publicity, "Monopoly" is no longer just "Monopoly" itself, it is attached with more cultural attributes.
And these cultural attributes are what those high-end people are pursuing.
For low-end civilians, the simple and effective way to tempt them is money.
"Monopoly" can sell so well in New Haven, not only because of the leading role of high-end people, but also because of the marketing of low-end people.
No one is rich without a windfall.
Low-end people, who do not own the means of production, have no way to "make money with money".
They can only sell their labor, and they don't even have time for themselves.
They should be like this, and suddenly a hope of getting rich, of course they will be fooled!
When a commodity is a commodity, it can not only make enough profits for those who pass it, but also make the middle and low-end people "addicted", and have the "tonality" pursued by the upper class.
How can it be unsalable?
There are useless products in this world, but more often than not, they are goods that are mismarketed.