It has been said that stories are the first need of people.

The reason why man is human and is different from other animals is that he can imagine fictional things.

Whether it is the publicity focus of "Monopoly" "getting rich overnight", or the chicken soup promotion for Lincoln. Actually, it's all about storytelling.

However, what Blair didn't expect was this.

The little story of gas engines and electrical equipment actually sold so well.

In fact, several groups of readers went to newspapers in different regions to make proposals, suggesting that they should read more things related to science and technology.

However, the information was gathered to Blair, and Blair was stumped by it.

Because, that not too long article, I have already said everything I want to say.

This in itself is a propaganda task issued by Doug, and now that the propaganda task has been completed, it may involve trade secrets.

"I really don't know what to do. They keep saying they want to see more content related to science and technology. But when it is profound, they can't understand it. Do you have a good idea?" Blair asked Doug.

Blair is already a man of his own hands.

However, he developed Doug dependence.

As soon as something difficult happened, he had an urge to ask Doug.

However, most of the time, this impulse has been suppressed by him before he has done it.

Because he knew that bothering Doug too much would only make him feel incompetent.

Is an incompetent person fit to sit in the position of president and editor-in-chief of the American newspaper group?

No, not really.

Therefore, he will only find Doug when he encounters something very sharp.

Doug, on the other hand, can give some solutions for each of his problems that he can't think of, but are extremely easy to implement.

This time, Doug's answer was, "Why not try sci-fi?"

"Sci-fi?" Blair asked.

"Fantasy based on science. Doug explained.

Unlike Chinese, it is not difficult to achieve the level of daily conversation in English.

However, when it comes to some proper nouns, it's torturous.

Even, in some professional exams that require a lot of professional vocabulary, you can even bring professional dictionaries to the examination room.

Therefore, Blair could not understand what science fiction in Doug's mouth was.

Doug's best explanation is to describe this concept in longer but more general terms.

This time Blair understood, and he immediately adopted Doug's first statement, asking, "Science fiction......? But...... Is this what they want to see?"

"Do you think they're looking to see what's going on in a certain area?" said Doug, putting down the newspaper in his hand, "no, no, no. You look up to the people who read our newspapers. It's like I just said the concept of science fiction, and you didn't understand it for a while. Well, in professional matters, there is always some professional vocabulary. Can readers understand?

If they don't understand, do you want to explain it in more pages than the text?

Is it funny to have something dry like that?

Will readers enjoy it?

No, they won't.

You may think I'm being arbitrary by now.

But, Blair, you're sitting here.

You see, this is the newspaper that published "Burn and Electricity" that day.

If you take a closer look at "Combustion and Electricity", where is its core, what is the scientific knowledge that readers think. Or the satisfaction they get from this 'scientific knowledge'. ”

Blair picked up the newspaper and read it carefully, and he read it again.

I found that the scientific knowledge mentioned in this report is very simple, and almost no professional words are used.

However, in contrast, it is more about imagining the future.

Imagine what a world would be like with the internal combustion engine and electricity.

In this article, it is predicted that the internal combustion engine in the future will have the power of dozens, if not hundreds, of horses.

You know, in reality, there are only eight carriages with the most horses.

And the specifications of eight horses are almost worthy of the Queen of England.

Because it's not just about the width of the car.

It also means that these horses should have similar personalities, similar heights, and similar postures.

In this way, there will be no mess.

And such a carriage drawn by eight horses is, in a sense, already a status symbol.

It symbolizes noble status.

The article "Combustion and Electricity" said that in the future, almost everyone can have an internal combustion engine with dozens or hundreds of horsepower.

Doesn't that mean, "I'll be able to be honorable one day?"

The reader, at this time, will feel an unusual sense of satisfaction.

However, he feels that his satisfaction comes from more advanced science and technology. But in fact, their satisfaction comes from the fact that "I am more noble than the queen".

Blair himself had read this "Burning and Electricity" no less than fifty times before, but he had never discovered it, and now he discovered it under Doug's guidance, and immediately felt that he had seen a new world.

And this new world also provides a solution to the difficulties he is currently experiencing.

So, what difficulties is he facing now?

The difficulty he encountered was that the huge American newspaper conglomerate could not expand even more after expanding to the point where it had now.

Even, the advantage that news can be reported everywhere has become a disadvantage to some extent.

Because, the news is real, and the person who reads the news is not so much looking at the letters on it, but looking for the news that is personally relevant to the rain itself.

It's like the report of the New Haven Hotel, which will attract the attention of people who have been to the New Haven Hotel.

However, people who have not been there are indifferent to this.

Therefore, in Detroit, reporting on what is happening in New Haven, people in Detroit will not be interested.

For various reasons, the rapidly expanding American newspaper group is far less infiltrated than the newspaper that has been working here for many years.

After the initial panic, the newspapers were gradually able to confront the American newspaper syndicate.

Blair's headache now is this counter-attacking force.

For these counter-forces, the American newspaper group may be a behemoth.

However, for the American newspaper group.

Countless small tabloids fought back together, and it couldn't bear it.

However, the American newspaper group has encountered a relatively big problem in the field of non-fiction writing.

Now, Doug's virtual writing can solve the current problem.

Even the scientific imagination in "Combustion and Electricity" has a strong universality.

People may be more concerned about the future than about a small thing that happens in a particular city.

Care about what kind of life you will live in the future.

And when they are attracted to this imaginary imagination, they get a sense of satisfaction.

In this way, they settled down and became readers of the American newspaper group.

And the disadvantage of the American newspaper group, which was too big before, can also be turned into an advantage.

Because, this kind of story creation, not every one of them must be excellent.

If, those tabloid newspapers are going to fight back.

However, their coverage is too small. There are no abundant good creators.

However, for the American newspaper group, any place he covers, any story created by any person, has the potential to reach the readers of the American newspaper group.

Because, compared with ordinary news reports, fictional writing is more likely to arouse the concerns of people from different backgrounds and regions.

If this step can be truly taken, the American newspaper group will really stand firm.

"I know, I'm going to do it. The more he thought about it, the more excited Blair became, and immediately went to work.

And Doug has no intention of blaming such a faux pas.

Even, if he is asked to choose a group of polite people and a group of people who can work, he would rather choose those who can work.

Of course, many times it's not one or the other.

Still, Doug prefers people who can work.

In fact, the article "Combustion and Electricity" was drafted by Doug.

When Doug drafted this article, he also wondered if it would cause others to follow suit.

However, after thinking about it for a while, he felt that he was thinking too much.

Because, capitalists are all guys who don't see rabbits and don't scatter eagles.

Now the American newspaper group is able to boast of internal combustion engines and electric machinery. But did the Claydon Group really do it?

If so, what do they say it was for?

In order to create more competition for yourself?

If you don't do it, do you want someone to find a way for them?

In short, the publication of this article will make those capitalists suspicious.

Even capitalists who have already invested in this area must think again.

And when they want to, that's when Doug overtakes.

Of course, his approach also saved the American newspaper group from an alternative perspective, the first large media organization in the history of the United States to span several states.

In fact, Doug also has some fantasies about people in this era.

While Doug was thinking about it in his office, Blair felt like his leg was going to break.

Although he is already the president of the largest media company in the history of the United States, he does not have the "leisure" that Doug wants to come.

Because, the American newspaper group is expanding too fast.

Although the manpower is quite sufficient, the number of people who can use it is not as many as expected.

Therefore, there is no way for him to have an idea like Doug, and let the people below carry it out.

As for the process of implementation, he doesn't care about it, he only cares about the result.

Blair's side is different.

Whether it is the reality or his cognition, it tells him that only by focusing on the process will there be good results.

However, his subordinates did not get good training.

Thus, a vicious circle begins.

Doug knows this, too.

He spends most of the day either in the office or in the conference room, as if he doesn't look anywhere.

However, he knew no less than that.

Because, he already has a small team of five people.

The people in this small team, who don't do anything else, just help Doug analyze and summarize information every day.

Of course, because the amount of information is too large, even if there is a special person in charge of processing. Doug spends a lot of time every day sitting in his office and reading a lot.

Of course, Blair wasn't exactly a fool who would do everything on his own.

He'll still assign tasks.

He knew that if he relied on his own strength to create a magazine dedicated to science fiction, the effect might not be so great.

Therefore, he made the decision to have almost all the editorial offices of the American newspaper group do the planning of the magazine.

Then, he selects a group of plans from among them and lets them realize them.

In the end, three of the magazines that have already been produced are selected for publication.

It's a huge event for the American Press Group.

Although it has made the entire American newspaper group jump, it is not without its benefits.

First of all, the various branches have a more substantial impression of the whole concept of the American newspaper group.

Through this activity, even the most basic employees realized how big the American newspaper group really is.

In addition, it is also a thorough survey of various editorial departments by Blair.

Perhaps, many people think that fiction writing and non-fiction writing are two completely different things.

Being able to do one thing well does not necessarily mean that you can do another thing well.

But, sorry, this is a rather wrong notion.

Just like Claydon Elementary School at this moment, the subjects of the exam are mathematics, physics and other subjects.

Many of these subjects are at the top of the list.

But if the Bible is taught and the Bible is tested, will the top of the list be completely replaced?

No, it won't.

Most likely, it's still this group of people.

It's like the exam is just a selection system.

The content of the exam is not as impactful as expected.

This is true for the children, but it is also true for the adults at the American Press Group.

It's just that, most of the time, they don't realize it.

Even, Blair did all this before he had a clear understanding.

But, at this moment, the American Press Group already has three almost top-of-the-line fictional publications.

These three publications, under the full promotion of the American newspaper group, are the absolute first in terms of sales and quality.

However, these three publications are also competing with each other, and they are also undergoing refined market fine-tuning.

They fought, and other people who discovered this market and wanted to enter found that it was a complete dead end.

Because, the top manuscript fees, the top authors, and the largest number of sales have driven other entrants out of the door.

Of course, it's not that it's completely impossible.

You can also do some, what these three magazines don't do, right?