The box office of a movie, if it wants to be successful, will be affected by many factors.

The theme and script of the film, the main creative team, the positioning and quality of the film, the distribution and schedule, the cinema schedule, the promotion, and a little luck, etc.

The script of "Liu Changqing" was written by Yang Ming, and "Huang Feihong" in the previous life was used as a theater line, and it was revised with reference to the historical background of the present world, and the script of the film undoubtedly has no faults.

The distribution and schedule, as well as the scheduling of the theater chain, are basically the treatment enjoyed by Hollywood blockbusters.

In terms of publicity, Barber personally planned, and in more than half a month, the movie "Liu Changqing" became one of the movies that countless fans in the United States are looking forward to.

In addition, this movie has always been the focus of public opinion in the media of China and the United States, and has never been out of the sight of the audience's fans, such a hot topic has indirectly made a lot of free advertisements for this movie.

It can be said that "Liu Changqing" is basically perfect in other aspects except for the slight weakness of the main creative team.

As a Chinese-language film, this film may not be very famous in China, but when it comes to the Chinese film market, this gap can be completely ignored.

In the hearts of fans of the United States, except for a few superstars in the Chinese entertainment industry, there is basically no big difference between other stars for them.

Even, because of the influence of Ji Feihong's last "Shaolin Temple" after its release in the United States, to a certain extent, in the United States film market, Ji Feihong's popularity is no worse than those domestic emperor superstars.

After the premiere of "Liu Changqing" in the United States, it quickly caused a strong sensation among the majority of fans in the United States.

Countless viewers applauded and praised this Chinese kung fu film.

Coupled with the Christmas schedule in the United States, the box office of "Liu Changqing" was ignited at once, and it became extremely popular.

With the foreshadowing of "Shaolin Temple" and the rendering of Ji Feihong's sword dance in the NBA, the mysterious kung fu of the ancient oriental country has suddenly entered thousands of households in the United States, aroused the curiosity of countless people in the United States, and has become the focus of heated discussions in the United States society.

Of course, this Chinese-language film uses the history of the United States wanting to colonize the Manchu Qing Dynasty 100 years ago as the background of the film, which makes many American audiences not too comfortable to watch.

In the film "Liu Changqing", Mi Jun a hundred years ago was the image of evil, and was finally defeated, proving that evil can never defeat justice!

Nima, everyone in Hollywood who watched this movie secretly complained in their hearts!

This set is too familiar to Nyima.

Or it's simply a copy of those blockbusters in Hollywood now.

It's just that the definitions of justice and evil are reversed.

The rice country that saved the world suddenly became a greedy and dirty invader, and countless Hollywood filmmakers watched "Liu Changqing", and they all felt sick to their stomachs, it was too subversive.

But they can't say anything, after all, it's true.

The city of San Francisco is like ironclad evidence, telling the crimes committed by the United States back then.

There are also many people who are extremely disgusted by this, they don't want celebrities to say anything more about criticizing "Liu Changqing" for the sake of appearance, they publish messages on the Internet to boycott "Liu Changqing", but unfortunately they have no influence.

Most audience fans don't have much idea about it.

A hundred years ago, the rice country had nothing to do with them.

The United States is a country of immigrants, and most Americans today are descendants of immigrants who immigrated to the United States during World War I and World War II.

For them, the history of the United States before World War I does not represent their history at all.

There may be a certain impact on their values, but as long as there is no official guidance, there will be no problems.

As for whether the official will guide it, it is obviously impossible, in the face of Huaxia's strength, any move to deliberately distort history will usher in a strong reaction from the other party, and the official of the United States will definitely not have a quarrel with the Huaxia government for this trivial matter.

In addition, there is one aspect that the West has really done better, and that is to have the courage to be honest about the sins they have committed.

Even if everyone knows that these blood-stained executioners, holding knives and praying for God's mercy, are all just a joke, they will still be happy to do these superficial things to show that they are actually a free and civilized society.

This is also so much so that many human rights media in the United States sang praises for this movie after watching "Liu Changqing", thinking that this movie profoundly exposed the crimes committed by the United States back then.

When these reports came out, they caused a lot of repercussions.

In short, the film "Liu Changqing" has become a complete hit in the United States.

The embarrassing historical background, the mysterious ancient oriental kung fu, and the sharp and chic action fights have all become reasons to attract fans from the United States to watch this film.

First-day box office: 18 million.

Next-day box office: 32 million.

Day 3 box office: 34.3 million

Similarly, the domestic box office data of "Liu Changqing" was also completely detonated, and the box office broke 200 million within three days of its release, almost not frightening people from other film companies.

This movie is completely against the rhythm of the sky.

On the side of the United States, after the release of "Liu Changqing", the box office was rapid and frequent, but Barber did not slack off, and still took Ji Feihong to fly around in the United States to promote it, and continued to maintain the exposure of "Liu Changqing" in the media.

It is also Ji Feihong who is in the United States, showing his martial arts ability in several talk shows, which makes countless viewers scream.

After these programs were broadcast, the box office of "Liu Changqing" once again became even more popular.

Huaxia, Oriental DreamWorks.

Before returning to the Lion City, Yang Ming arranged for Liu Xinsheng to hold a company meeting.

Over the past few years, Oriental DreamWorks has been a success, rarely failing, as the company's performance is getting better and better, many people in the company have a sense of invincibility in the world, and they are full of pride and frivolity when they do things.

When Yang Ming came to the company today, he found out about this situation and immediately arranged for Liu Xinsheng to hold a company meeting.

He's going to pour cold water on everyone.

"The release of "Liu Changqing" in the United States is in charge of Mr. Bobble, this time the film broke through in the Christmas schedule in the United States and achieved such beautiful box office results, what do you see from Bobble's plan?" Yang Ming sat on the main seat and said lightly, after saying this, he motioned to the staff projector to play a table on the wall, which listed every publicity plan arranged by Bobble for "Liu Changqing".

Hearing Yang Ming's words, the entire conference room fell into silence.

Everyone was staring intently at the table on the wall.

"Let's talk about it!" Liu Xinsheng knocked on the table and said.

Just now, Yang Ming was angry with him, and he knew why Yang Ming wanted to hold this meeting, to be honest, if it wasn't for Yang Ming's opening, he would also be ready to give a lesson to the people below.

Because of the company's temporary success, many people seem to be stuck in the rhythm of empty eyes, and they are arrogant in everything they do, and he has been angry about these things several times.

It's just that because of time constraints, I haven't had time to deal with it yet.

It's better for Yang Ming to come forward now.

"I think Barber has made a very good plan, and we can refer to it in China in the future!" said a person in charge of the propaganda department cautiously.

Seeing that no one dared to speak, in desperation, Liu Xinsheng had to order someone.

Yang Ming heard this, stared at the clerk for a while, and asked, "Is there anything else?"

The clerk hesitated for a moment, but said nothing, bowing his head as if he had made a big mistake.

Seeing such a look, Yang Ming sighed in his heart, stroked his forehead and said nothing, and after a while, he patted his head and asked the others, "Is there anyone else to add?"

The other people in the conference room seemed to know that today was the rhythm of criticism, and everyone bowed their heads and did not dare to answer, for fear that one of them would say something wrong.

Yang Ming's right hand slapped lightly on the table, and it seemed that he himself was wrong.

Because there are too many things, I don't take care of the company's affairs, so that now everyone in the domestic company generally has the psychology of lying on the credit book and waiting for death, and does not want to forge ahead!

So much that even news marketing and focus marketing are not clear.

Among them, Yang Ming is also to blame.

The successive successes of Oriental DreamWorks are all using the classics of the past life to crush the film market of the present world.

Although the company staff also contributed a lot to the distribution of the film, they were more likely to carry out his and Liu Xinsheng's orders than to come up with a brilliant idea through their thinking.

The execution is there, but the innovation is obviously scum.

Yang Ming sighed slowly, he himself also had to bear a lot of responsibility.

In other words, he did not have a good relationship with Liu Xinsheng, and he did not have a clear context for the company's planning.

This will not work.

It seems that it is necessary for the company to change blood, and Yang Ming secretly made this decision in his mind.

He tapped his fingers on the table and said, "Moving on to the next topic, according to the general point of view, a film like "Liu Changqing" has neither a large investment nor a star cast, so why is this movie so hot at the box office?

After Yang Ming threw out this topic, there were more people who spoke.

Many people in the conference room stood up to express their views, and many people's words also said to the point, Yang Ming nodded silently after listening, it seems that the people under the company, although there is no concept of innovation in film marketing, but some basic things are still very clear.

At least there is salvation.

Film marketing is an emerging science, especially with the expansion of the global film market in recent years, in order to achieve the success of the movie box office, a variety of tricks have come into being.

Yang Ming coughed lightly, and the entire conference room became quiet in an instant, and then after he glanced around, he said seriously: "I am very dissatisfied with some recent things in the company, although the company's performance is good, but there are many people who slack off because of this!"

"The success of "Liu Changqing" at the domestic box office is the success of all the creative staff of the crew, but I didn't see the success of film marketing, even if there is success, it is an accidental success!"

On the U.S. side, this film is both a box office success and a victory for film marketing. ”

He said slowly, no one knows better than him that this film was not the company's key plan in the United States, but the situation suddenly changed, Barber saw the opportunity, and immediately planned a marketing plan, which completely hyped "Liu Changqing" in the United States and turned it into a hot topic, thereby driving the spread of the film's word-of-mouth, and finally making the box office of the film detonate at once.

"There are many factors that affect the box office of movies, publicity and promotion is one of the important factors, and the current information dissemination has entered the stage of media socialization. The comprehensive use of publicity creativity, media and information carrying methods makes the film achieve good communication results before, during and after the release, which is directly related to the box office of the film. ”

Speaking of this, Yang Ming's tone couldn't help but become heavier: "To a certain extent, the success of the film's publicity and promotion has become the core issue of measuring the distribution quality of contemporary films and the estimation of box office revenue. ”

"At least on the film "Liu Changqing", I don't see any highlights worth talking about, now I just want to say, if one day your proposal does not meet my requirements, then all the company's future publicity planning will be entrusted to a special publicity and promotion service company!"

Hearing Yang Ming's words, the hearts of many people in the conference room trembled.

Entrust it to an outside company to do it, then there is no need for the company's propaganda department to exist, Yang Ming's meaning is very clear, and some people heard Yang Ming's words, and their faces instantly collapsed.

After a three-hour meeting, Yang Ming returned to the office.

"I'm sorry, Yang Ming!" Liu Xinsheng said reproachfully after following Yang Ming in.

Yang Ming raised his right hand and said, "I can't blame you all, there are so many things in the company, and you can't be busy." ”

Oriental DreamWorks is now getting bigger and bigger, and its business scope is getting wider and wider, and it is a fact that Liu Xinsheng alone can't be busy at all.

After frowning and walking back and forth in the office a few times, he said to Liu Xinsheng: "In this way, you can try it from the headhunter company and find a talent who really understands film marketing, or directly poach from other film companies, after all, your focus is on film distribution!"

"The company will continue to expand, but when various departments also have to make adjustments, you can't always keep an eye on everything, even if you are energetic, you can't keep an eye on it, and you may make mistakes in your busyness!"

Liu Xinsheng nodded yes, and then wrote it down.

Film distribution is a very important part of the company's current business, or in addition to Yang Ming, only Liu Xinsheng is in charge.

Strong distribution can increase the coverage of the film as much as possible, and weak film distribution cannot even make the film painted, and even the most large-scale film cannot sell through the distribution barrier.

Oriental DreamWorks now has a good cooperative relationship with the government, whether it is the film culture department or the military defense department, there is close cooperation, in addition to Yang Ming can go to public relations, only Liu Xinsheng can do this.

Therefore, his energy will be dragged down by these things, and he will neglect other aspects of the company.

After Yang Ming ordered a few things, he sighed lightly and said, "We are lucky this time, and we have a big fate!"

"Liu Changqing" may have completely lost the film market in the United States because of negative news, but who would have thought that bad things would turn into good things, and the situation would be reversed all of a sudden, although there are some factors, but I have to admit that it is really lucky that this film can succeed in the United States!