Chapter 525: A Great Success

"No problem. Liang Fei was full of confidence.

Remote Control Mini 4WD Contest.

It's a huge project, and the race scene alone is much bigger than the mini 4WD of the past.

If successful, it will be enough to prove that a big event can be replicated.

The fact that the competition has not yet started is enough to show that the market for remote-controlled four-wheel drive, not to mention sales, is that tens of thousands of people at the scene of the competition were attracted to visit for free, although the venue subsidized a lot of costs. However, there were a lot of advertisements for drinks, toys, games and even movies posted on the spot, earning a lot of advertising revenue due to the eyeball effect. Among them, the free drinks and snacks are not paid for by the new electric toy company itself, but sponsored by the beverage and snack brands.

After a few more sessions, it is even possible that the competition will not only not lose money, but also make money through commercial sponsorship.

After a short ten minutes, the host was again a series of sensationalism, and even his voice was a little choked, and many scenes in the animation were carried up.

Even Lin Qi had to admit that this host was very powerful and his voice was very infectious.

Looking up at the sky, the moon is smiling

Look down and see the waves jumping

How small we are in this world

As long as you work hard, your heart will be higher than the sky

Hurry up and rush

Four-wheel drive fighters in action

Race your way to the championship in a brave race car

Hurry up and rush

Four-wheel drive fighters in action

Along the trail of the gallop is the inspiration of mysterious wisdom

Looking up at the sky, the moon is smiling

Look down and see the waves jumping

How small we are in this world

As long as you work hard, your heart will be higher than the sky

The song sounded, bringing up people's emotions, and many people hummed along.

Buzz Buzz......

With a powerful motor sound, Xingma Hao came out of the field, and the huge leaping charge let out a low roar, and took position on the track.

There was a cheer from the audience.

Over the years, Xindian Toy Company has engaged in a bunch of original four-wheel drive car animations, and at the same time, Lin Qi is not enough, so he took the creativity of many mini four-wheel drive classic animations in later generations, and copied the classics again according to the character design and model design in these classic works.

"Four-wheel drive brothers" is also a super IP that everyone knows about for many mini four-wheel drive enthusiasts!

Jumping Charge is the ultimate version of Xing Ma Hao, the protagonist of "4WD Brothers", and will also be the flagship version of the Charge series. In terms of speed, it is the hegemon of the four-wheel drive world, with large-diameter tires, strong explosive power and unparalleled straight-line speed.

The side is equipped with springs, which can bend the body and have bouncing performance, and in the production that has been in progress, due to cost and technical constraints, and the material can only be plastic, because it can only be regarded as an ornament, it is indifferently restored in the enlarged version of the racing car.

The camera is very timely to give a big shot, showing the sharp lines of the jumping charge, and it makes countless people exclaim again and again, this is the dream car, because of this, it has this innate advantage on the "washboard" track, you can jump directly in the concave place, reducing at least 80% of the time.

This is all familiar to long-time fans of four-wheel drive, and of course, the track is also specially designed to belong to the dynamic charge.

Just to build this super track, it cost tens of millions.

Two huge screens in the center of the field, one screen, played the corresponding picture, awakening the impulse in everyone's memory again.

"Okay, all ten cars are in place, and then it's time to witness this miracle, listen to my orders, four-wheel drive, rush!"

The host howled wolf, the tail note was particularly long, and in the first race, the ten cars left a cloud of smoke and dust on the track, and rushed to the finish line like an arrow from the string.

Of course, the running is not as standard as the fixed run, but the contestants follow behind, and the constant remote control to control the direction of the fan four-wheel drive car still makes the race more interesting.

……

"Record the whole scene and broadcast the news of the game on TV in the future. Huang Xizhao said with a smile.

Over the years, the mini four-wheel drive car event of Xindian Toys is also inseparable from the strong support of Xingchen TV Station, a subsidiary of Xinye Film and Television Group, and a large number of excellent program teams have recorded the content of the competition and screened it on this station. Even, to the world's TV counterparts, these are outstanding contributions to the new electric toys.

Lin Qi glanced at Huang Xizhao appreciatively, without this behind-the-scenes hero, Xindian Toy Company, would not have gone to such a business miracle.

The whole crowd has fallen into a carnival.

Until the end of the whole event, there was still no downward trend. After the audience ended, the venue gave the audience a lottery according to the admission ticket. A few lucky viewers will be lucky enough to draw a remote-controlled four-wheel drive car that has not yet been officially launched.

This event, costing more than 20 million yuan, free admission to watch, from the service attitude, to the intensity of the competition, each of which can be called perfect, there is no doubt that the new business this wave of operation, can be scored full marks.

……

On the second day, the event swept the front pages of major newspapers.

"The frenzy of new electric toys on the market continues, and Lin Qi personally came to the event site and detonated the audience!"

"After the launch of the new electric toys, it became a toy giant in the Asian market. With the help of the launch, a new remote-controlled large mini four-wheel drive vehicle was launched, which is reported to be able to reach a maximum speed of 65 kilometers, which is comparable to the speed of a real car. ”

"We have serious doubts that Xindian Toys has the ability to make real cars. If you zoom in to the size of a car, it's a real car, or electric!"

A speed of 65 kilometers is not an impossible goal to achieve. Even, a mini four-wheel drive vehicle with a smaller size can do it on a fixed runway.

Later generations of mini four-wheel-drive vehicles challenged the ultimate speed, reaching 90 km/h at one point, but at a fixed speed instead of today's complex remote-controlled tracks. With a real non-fixed runway, a mini four-wheel drive can't run so fast.

At the same time, Tamiya models at one time built four-wheel drive vehicles that were the size of real cars, reaching speeds of 180 kilometers per hour. It also proves that the manufacturers who make four-wheel drive toys, if they really make efforts, do hope to build real cars later, although this kind of car has no mass production significance, but it is just because the Tamiya model does not have that capital.

According to Lin Qi's meaning, if it is a new electric toy company, the size of the mini four-wheel drive car will become larger and larger in the future. Later, you can make a real electric car instead of a toy!

You know, electric vehicles are a very promising direction in the future!

In just two days, after the event ended, the enthusiasm of fans was still undiminished, and the phone calls of the new electric toys were blown up, all asking when the large remote-controlled four-wheel drive car could be mass-produced.

Funnily enough, many people think that the new electric toy company has already had enough inventory, and the event is just for publicity, and even quoted a price of 1,000 yuan and is willing to buy.

And many sales companies also consult about agent sales.

Even the phone call of Xindian Toys Company to explain the business situation to investors exploded, and for this reason, Xindian Toys had to hold a press conference to explain to the media and investors about the R&D, production and product planning of the remote-controlled mini four-wheel drive car.

After explanation, the first batch of remote-controlled four-wheel drive vehicles can be put on sale in September this year, and the performance of this year's annual report may be reflected.

After the explanation, many investors and media who asked about the situation of the toy gradually dispersed.

However, the performance expectations of the new electric toy company are seriously optimistic about the market. As a result, many people originally estimated that the market value of 5 billion yuan was too exaggerated, but as a result, the market value once rushed to more than 6 billion yuan.

The success of this event was beyond everyone's expectations, and even Lin Qi didn't expect that the effect would be so popular.

Of course, due to the fierce response from the market, Xindian Toys Company urged the factory to speed up mass production, and has announced the estimated price after listing - 298 Hong Kong dollars!

The market has responded surprisingly well to this price, and many people have said they can accept it.

Originally, remote control toys were relatively expensive, and the remote control four-wheel drive car of the new electric toy company not only looks leathery, the radio remote control performance is surprisingly good, and the competition will be held, which has stimulated the desire of many consumers to buy.

And even remote-controlled four-wheel drive cars can sell so well, Liang Fei, the general manager of Xindian Toys Company, is already working hard, ready to put remote-controlled ship models, remote-controlled model airplanes, and even ...... Robots that can move by remote control are included in the research and development plan.

After Lin Qi reviewed the plan, he added one by the way: "UAV project, you can consider research and development!"

It seems that the drone is similar to the model airplane, but there are still major differences, the model airplane can only use radio, simple remote control of some actions, and there is no practicality in reality. However, later drones are not only a toy, but also have practicality such as low-weight transportation and low-altitude shooting.

Later, domestic civilian small UAV projects gradually achieved a leading position in the world. Since, overseas high-end drones, the price is too expensive. Therefore, the drones that can afford thousands of dollars on the market, and the ones with more reliable performance, are basically drones of China's DJI and other brands. It is also the cost-effective advantage that 90% of the world's drone players are produced in China.

Lin Qi thinks that the commercialization of drones can be done earlier, although the current wireless communication technology may not be as developed as in later generations, but if you do it earlier, you can reserve more core patents.

What's more, in terms of the market potential of remote-controlled toys, that remote-controlled toy can have such a vast range of drones? Moreover, later it was drones, which can be called toys that are truly dominated by the adult market.