In August 88, with the listing financing and the release of new explosive toys, the popularity of the new electric toy company increased rapidly.

In addition, the additional shares issued by IP at the time of listing allowed the company to deduct the issuance costs and net 200 million yuan in cash. More importantly, the listing increased the credit of the new electric toy company, increasing the bank credit line to HK$2 billion.

As a toy company, it can mix up a market value of 5 billion Hong Kong dollars, and banks are willing to lend 2 billion yuan. It can be seen how beautiful the new electric toy company is.

Taking advantage of this opportunity, the company began to expand further, recruiting more talent and increasing its toy design capabilities. You must know that the most important thing in the toy industry is not cost control, but the IP of toys.

For example, the previous mini four-wheel drive car relied on comics, animation, competitions and other activities, and at least 100 million yuan a year was burned to maintain IP popularity in order to ensure the best-selling of mini four-wheel drive.

Now the remote control four-wheel drive car can also be produced by other toy companies. However, the key lies in the things produced by the new electric toy company, the appearance design and IP can be deeply rooted in the body and mind, and be bought by the market.

When the remote-controlled mini four-wheel drive car was still grasping production and inventory, Xindian Toys Company invested in several anime and film and television dramas related to the remote-controlled four-wheel drive. Among them, a new 52-episode animated film "The King of Four Wheel Drive" is produced by Shanghai Art Film Studio in Japan, with a budget of 30 million Hong Kong dollars, which can be called a luxury order for the domestic animation industry.

In terms of film and television dramas, a 20 million yuan "King of Four Drives" TV series with the same name has only 20 episodes in total, but due to the luxurious lineup of Xingchen Channel, the high-quality dramas created with heart should have hope to become a hit.

In a sense, the capital invested by the new electric toy company in animation, film and television works every year even exceeds the research and development expenses of the toys themselves.

This kind of animation and film and television works for the purpose of stimulating product sales has become the most relied on marketing method for new electronic toy companies. Without popular film and television dramas and animations, there will be no popular toys!

"Well, this guy wants a four-wheel drive vehicle that can be driven, and the speed is required to be more than 250 kilometers. Liang Fei held a fan letter mailed from the market in his hand.

Originally, after the listing of Xindian Toys Company, the letters issued in the market to recruit technical and creative talents could not be said to be selling dog meat on the head of a sheep, but it was not taken seriously. After all, what great technology can a toy technician have?

However, I didn't expect some young people to smash a stack of design drawings. For example, there are plans to design a four-wheel drive toy that is one to the size of a real car.

Nima's, this is not a four-wheel drive car at all, it's a real racing car, right?

Although Liang Fei did not confidently enter the automobile manufacturing industry, after confirming that this submission was really technical, he still went to the door to dig the sender to the company and became an important designer.

Of course, it is not to ask this product to really make a car, but to make smart toys that are more intelligent and add some semiconductor chips.

"Toy robots, high-end toys that can be programmed and controlled?" the designer was intrigued.

"Yes!" Liang Fei said, "It sounds like there is no need to use those expensive chips in toys, but this is not the case in our company, and we don't want to make low-end products for a lifetime." Robot toys will definitely be an important research and development direction for us in the future. The results of research and development can not only be applied to toys, but also provide solutions for transportation, manufacturing and other fields!"

Liang Fei did not say that the research and development of robots and smart toys that can be programmed and controlled is to solve the problem of overcapacity of some low-end chips of the new venture electronics group.

In order to maintain the order problem of the semiconductors manufacturing industry of the new start-up department, its subsidiaries have made every effort to use chips in their products. TVs require more semiconductor chips to be added and become more intelligent.

Radios also need chips, and toys have to find a way to use some chips.

However, the research and development of robot toys is indeed of great significance for the accumulation of technology.

With the development of science and technology, the robot competition that emerged at the end of the 20th century was popular all over the world for a time, and various types of robot competitions were held one after another. In just seven or eight years, the development of robot competition is a process from scratch, from single to comprehensive, from simple to complex.

In 1996, when the first robot competition was launched, only 23 teams from 10 countries participated, and by the seventh time in 2002, there were 207 teams from 25 countries participating.

Since then, the competition has been continuously upgraded, and in the first competition, there was only a micro-robot football game, and by the 21st century, it has expanded to six game series. The robot competition is not only a competition, but more importantly its influence, in the same period of the robot competition, each organizing committee will hold a variety of robot exhibitions, related forums, for the contestants and experts to provide a platform for exchanging experience, learning from each other, and to promote the application of robots in entertainment, education, services and other fields.

Companies that can develop complex robots will inevitably have technology that plays an important role in manufacturing, AI, transportation, education, and other fields.

Purely for the sake of the short-term interests of the new electric toy company, there is naturally no need to enter the robot industry.

However, after all, Xindian Toys Company is one of the subsidiaries of the new entrepreneurial department, and it must contribute part of its own strength to the ambition of the group, that is, Mr. Lin.

After Lin Qi explained all this, he threw it to the team of the new electric toys, and he had more important things.

……

"Mr. Lin, I'm here!"

On August 5, with the sound of a fine rain, the door of the office was pushed open, and an enthusiastic voice rang out.

Lin Qi quickly put away the materials on the table, a smile appeared on his face, and he beckoned to pour tea. Because, the person who entered the door was Wang Lie, the current chairman of the famous Wang An Computer Company.

Wang An Computer Company, on the other hand, has computers in its name, but its previous business was word processing machines. That is, computers that can only be used for office work, compared with the general-purpose microcomputers that are popular on the market today, there are no advantages in function and cost.

Therefore, Lin Qi acquired a majority stake in Wang An Computer, although he continued to let Wang Lie serve as the head of the company. However, it is a drastic interference in the main business of Wang An Computer.

Among them, the word processor business has been cut, and although customers will sell it if they want to buy it, they will no longer develop new word processors.

At the same time, Wang An's main R&D strength is concentrated in the printer business!

Printer technology is not complicated, at least much simpler than the semiconductor chip industry and operating system. But it is such a simple thing, since the 80s, domestic printers have been imported from overseas. However, in the 90s and even the 21st century, the printers used were still overseas brands such as HP, Canon, and Epson.

Even if Lenovo claims to have developed a printer, it is also an imported core component, and the assembly and OEM are regarded as domestic.

In this regard, Lin Qi couldn't help but feel very dissatisfied, after all, the printer has a very wide range of use, and not only the product itself makes money, but also the consumables continue to make profits. How can such a common product give up the market?

Fortunately, after the acquisition of Wang An Computer Company, it has a large number of printer-related core technologies, which solves the problem of patent barriers for new entrepreneurs to enter the printer market.

"How is it lately, is the old man's health okay?" Lin Qi led Wang Lie to his seat.

Hearing this, Wang Lie's face showed a little solemnity slightly, and said: "It's probably like that, there is no other way, I can only hope for a miracle." ”

Lin Qi said a few words of comfort, birth, old age, sickness and death, reincarnation, it has never been human power that can intervene.

"Mr. Lin, I came back this time because I have good news to tell you. Wang Lie was in high spirits, leaving his father's illness behind, and soon handed over a bunch of data to Xiaoxiao, and in the interval between copying data, he took out one or two CDs.

"Our Wang An Computer Company has been tackling a new product for almost a year, the first generation of Wang An printer, which has been developed and completed. It is developed based on the Pangu computer system and can be perfectly compatible with the Pangu computer. ”

Less than fast, professional quality, allows him to grasp all the details, data about the printer, presented on the screen.

The printer is boxy, relatively small in size, and very beautiful in appearance, which is also the style of Wang An's computer.

"I brought one of the equipment, and Mr. Lin can try it out on the spot. Wang Lie made a phone call, and soon two staff members brought in the printer. The machine has its own driver, so that the installation is almost plug-and-play.

"Very nice. ”

I haven't started the trial yet, and I can't help but praise it, the packaging adopts an environmentally friendly kraft paper-like style, and the shape is taller than it looks on the screen.

The so-called people's aesthetics usually can't escape the level of appearance, from the appearance design, Wang An's computer is distracted.

The development of computer printers, on a global scale, is also a war of competition between large companies.

Originally, the American office used the PS word processor series products produced by Wang An Computer Company. However, with the exception of some older offices, word processors are still used.

Many new offices and newly established companies have rarely considered buying Wang An's word processors. It can be said that word processors are a promising market that is rapidly declining.

Instead, there is a printer that can be used as a peripheral in a general-purpose personal computer. In the field of printers, it is still the leading American manufacturer. Secondly, Japanese companies occupy the low-end market by virtue of cost performance. But Japanese manufacturers are not stupid, they sell cheaper than American manufacturers, and they mainly make money from fragile parts and consumables.

The position of big brands in the printer market is quite stable, in the 80s, HP, Canon and other companies led the market position, and in the 21st century, these companies monopolized most of the market share.

Hewlett-Packard in particular, in particular, has strengthened its position in the printer market even more firmly than its computer business.