For the battle deployed by the new venture electronics group in the TV industry, not only Lin Qi attaches great importance to it, but even Meng Xin knows that this is a very critical industry.

The market size of the television industry is very large even in the 21st century. This industry is not only strategically important for traffic and content entrances.

Even in terms of pure technology, the battle between the market and standards of display technology can be regarded as world-class competition. Display technology is not only needed for TVs, but also for advertising displays in outdoor and elevators, as well as in industrial, medical, commercial, transportation, security, laboratories and other scenarios.

For example, the world-class medical award was later awarded to a biological team, whose main contribution was to make a series of improvements to the high-definition resolution monitors used in biological laboratories. As a result, medical and biological laboratories around the world have developed rapidly.

For example, in Meng Xin's laboratory, there are high-resolution monitors used in laboratories in the 21st century, which can display semiconductor images that are not too clear under the microscope, and compensate for the clarity through a series of optical and computer technologies to make it easier to see.

This level of science and technology, in the laboratory in the 80s, can produce a lot more results than its peers of the same era. If people want to draw conclusions, they may have to do more experiments for a few years because they can't see it clearly. And Meng Xin's team, the workload of a few months may be better than that of several years of peers.

It's not a gap in people, it's a gap in equipment.

Of course, relying on equipment from the 21st century is not really a strength. If the new entrepreneurship department can truly digest the achievements from the 21st century and transform them into productivity, this is the secret to continuously achieving a leading position.

"In terms of plasma technology, there is no shortage of new start-up departments. What is lacking now is production capacity and branding. "Meng Xin is a big bull in science and technology, and at the same time, the thinking of doing business is not inferior to Lin Qi," and winning over local brands, in fact, is equivalent to using the influence of the brand in the region, the more the market is relatively closed local brands, the more worthy of wooing. On the contrary, in open places such as Shanghai and Shenzhen, the value of local brands is low. ”

"So, I'm going to win over Changhong!" Lin Qi said with a smile.

In the 80s, Changhong was not a well-known brand, but Changhong, as an enterprise in the transformation of the military industry, has a good influence in the Sichuan market.

The geographical location of Sichuan, which deviates from the southeast coast and is the most economically developed region, makes it belong to the "Golden Horn" in the "Golden Horn and Silver Border Grass Belly" in the Go game, that is, it can obtain a larger market with less resources. Sichuan itself is a province with a large population, and its consumption potential should not be underestimated, and it can radiate to the southwest region. That is, after the consolidation of the golden horn, it can penetrate into the Yinbian, that is, the surrounding areas of the southwest, and after the consolidation of the southwest market, it will have the strength to attack the hinterland of the Central Plains, which is the most competitive. In modern commerce, it is the Central Plains, mainly the economically developed southeast coast, rather than the traditional Central Plains.

Historically,Until the 90s,Changhong is sitting and watching the TV manufacturers on the southeast coast fight each other,But the southwest market has been consolidated,After the stability of the rear,Began to take a price war and advertising war,Bigger to become the country's TV overlord,With the continuous improvement of production capacity,And then reduce costs,Although the gross profit margin is reduced,But it still reaches more than 25%,Make Changhong in the mid-90s,Not only the market share is behind,Even once became the first domestic TV brand。

Of course, it didn't take long for Changhong's brilliance to decline from its peak.

Because, while Changhong occupies the market, the plasma and LCD TVs of Japanese and Korean manufacturers are also rapidly mass-produced. After that, the price of plasma and liquid crystal continued to drop, and CRT soon became an outcast in the market, falling to a loss-making price, and no one was willing to buy it.

As a result, at the beginning of the 21st century, domestic TV manufacturers began to pay more expensive tuition fees, purchasing plasma and LCD panels for billions of dollars every year. At one time, the purchase amount of the panel exceeded the core electronic components such as CPU and memory. After paying at least hundreds of billions of dollars in tuition, the domestic plasma and liquid crystal production lines began mass production.

In the elimination of CRT and facing industrial transformation, Changhong chose the plasma route, because, at that time, it seemed that the plasma route was cheaper than LCD, and the difficulty of CRT technology transformation plasma technology was low.

But later, BOE was the representative and chose the manufacturer of LCD technology route, but it became the real winner.

In the more than ten years since entering the 21st century, plasma has also become another obsolete technical route after CRT has been eliminated. The Japanese manufacturers, including the traditional plasma camp, have also abandoned plasma. In the choice of plasma and liquid crystal technology routes, Korean manufacturers are fully betting on plasma, but they have eaten the biggest piece of fat!

Changhong can't say stupid, he can only say that Changhong chose the wrong route and bad luck. It is precisely because of the choice of route that Changhong has encountered the slaughter of CRT and liquid crystal, and then experienced the massacre of plasma and liquid crystal. Two transformation failures, can barely survive, in addition to Changhong's military background, there is also Changhong's solid position in the southwest market. Even in the face of rout and reshuffle,Changhong can also rely on the stable rear market,Gradually began to transform from CRT TV to plasma、LCD TV both TVs。 After the plasma speculation ended in failure, Changhong can still become the top five LCD TV brands.

"And who did you send to negotiate?"

"Zhang Ru ......"

Meng Xin couldn't help but roll her eyes, but she herself admitted that Zhang Ru was indeed a very capable person. In addition to her unclear relationship with Lin Qi, it should be appropriate to let her talk.

After all, Zhang Ru is the nominal CEO of Xinchuang Electronics Group, of course, this CEO is in an awkward position in the group, and can only be used as a mascot and responsible for sales. In terms of R&D and investment, she is rarely qualified to interfere.

……

At this time, Zhang Ru was sitting on the way to Sichuan, Changhong Electric made a fortune in Sichuan, and Changhong was in Mianyang, Sichuan, at this time, it belongs to the category of state-owned enterprises, but it also has full independent research power, so it can still cooperate.

"Hello, is Ni Runfeng Ni, the general manager, here?" Zhang Ru after arriving in Chengdu, and then transferred to the bus to Mianyang, in the eighties, perhaps the most inconvenient is the transportation, because of this, Zhang Ru tossed for a day and a night.

Fortunately, she is also used to this kind of life, so she is quite adaptable, and she adjusted her state on the second day of arrival, and then immediately came to Changhong Group.

"Who are you?" As the doormen of state-owned enterprises, they are more than the security guards of private enterprises, and they look leisurely, as if they don't need to worry about their livelihood.

However, the employees of state-owned enterprises in these years have such an attitude, and no one is very birdish. Because, the job of a state-owned enterprise is stable, although the salary is not high, but it cannot fire employees at will, as long as they do not make big mistakes, the enterprise will use this employee almost for the rest of their lives. Even, the staff establishment can be used as an asset for children to inherit, even if the children do not have much work experience, they are also regular workers and cannot be fired casually.

"I am the general manager of Xinye Electronics Group, my name is Zhang Ru, I came here today to discuss cooperation with you Mr. Ni, can you take me to meet him?" Zhang Ru was not angry because of the other party's attitude, she understood that she had to negotiate the cooperation today, and Lin Qi was still waiting for her to reply.

The doorman was not too embarrassed for Zhang Ru, and took her directly to Ni Runfeng's office. However, Changhong's boss is not there, but the meeting is not over.

It wasn't until an hour later that Ni Runfeng appeared.

"I'm really sorry to keep you waiting. I've admired your company's name for a long time, but it seems that your company is mainly engaged in the computer business, so I don't know what to do with us?" Ni Runfeng came up with two fake polite sentences, and then sat behind the desk with a big sting.

Zhang Ru didn't feel anything, but her secretary was a little unaccustomed to it, the behavior of these state-owned enterprises was really uncomfortable, holding meetings all day long, and doing it like the government.

"It's nothing, we just want to ...... this time"

"Hey, don't worry, let's have a meal first, you see it's already lunch time, there are no good restaurants around, please go to the canteen to eat today, let you experience the life of a state-owned enterprise, it should be very different from your private enterprise." Ni Runfeng said with a smile, he didn't mean to talk about business immediately, he got up straight and walked out, so that Zhang Ru and the others had to follow.

Changhong's enterprise benefits are relatively good, so the company's canteen catering is much better than the outside hotel restaurants.

Of course, the canteen of the new entrepreneurship department specializes in digging famous chefs from all over the country, and implements a system of employee scoring and elimination at the end. The kind of most powerful celebrity chefs in the world are all in the canteen of the new entrepreneurship department, and after cultivating their appetite, they will always feel that it is nothing more than that.

Although Zhang Ru pretended to eat delicious food on the surface, she was organizing language in her heart and thinking about how to convince Changhong Group.

"Mr. Zhang, our company does want to produce plasma TVs, but we don't have the technology and production capacity, and we can't afford to buy patents for hundreds of millions of dollars. I don't know, can your company authorize us to produce panels, and provide patented technology authorization, capital and equipment?" Zhang Ru never expected that this product would talk about business directly at the dinner table, which is indeed the style of state-owned enterprises, they like to talk about things while drinking, and drinking more represents more sincerity.

If Zhang Ru doesn't drink this wine well today, this business will be easy to negotiate!

This atmosphere is not to embarrass people, but this year, good wine and good food are entertained, representing the enthusiasm of the host. And the negotiation at the wine table is also for the so-called sincerity, not hypocrisy.

However, Zhang Ru, who is accustomed to business, still feels that formal negotiations should not be discussed at the table of eating and drinking.