Chapter 468: Prepare for a price war

In the early 80s, CRT color TVs were also considered luxury, and the price of 21-inch CRT color TVs cost seven or eight thousand yuan. Therefore,At present, the mainstream of domestic TVs is still black and white TV and14Small-size CRT color TV within inches。

In recent years, as the country began to have foreign exchange resources, the provinces continued to introduce CRT TV production lines, the production capacity is much more abundant than in the past, and the price is also declining year by year. But so far, a 21-inch CRT TV is still as high as more than 3000 yuan.

Of course, most of the CRT production lines introduced are just assembly lines, color picture tubes are still out of stock, and even the analog circuit boards required for TVs are also imported by some factories. Therefore, it imports more than one billion dollars of various core components from Japan every year.

If these funds are used to introduce some technologies and industries that can produce more long-term benefits, even the steel and cement production capacity that may be surplus in the future is much stronger than the production capacity of the CRT TV assembly line that will be eliminated at any time.

And now the CRT TV production line and core components, accelerated transfer to China, the price of TV has indeed decreased a lot, consumers short-term profits. However, domestic TV manufacturers may introduce a large number of outdated technologies, while their profits continue to decrease, there will be a risk that their products will be eliminated at any time.

According to this form, soon TV manufacturers will be Chinese manufacturers using outdated technology and fighting each other in their own domestic markets, a large number of TV manufacturers will die, and the imported production capacity will become scrap metal.

The heavy introduction of production capacity has not increased the long-term competitiveness and stable employment of domestic related industries. On the contrary, it is just an invisible second-way dealer, which seems to be a domestic brand, but in fact, the majority of the profits have been taken away by overseas core component manufacturers.

We have been counting on this kind of blind introduction, and we will not be able to introduce core technologies with long-term competitiveness. The core technology can only be obtained by striving for its own strength and striving for the upstream, and when the new industry has just emerged, it will begin to invest in the card position and accumulate technology and experience. On the contrary, the continuous introduction of production capacity, most of which are about to be eliminated.

Later generations of China have also suffered for decades, paying at least hundreds of billions of dollars in tuition fees, but still not in exchange for core technology, and the supply of key components has been stuck. After being stuck in the neck of the core technology for a long time, I know that blind procurement and the introduction of assembly lines cannot buy the core technology, and the core technology can only be owned by one's own capital and long-term R&D investment.

It was not until the 21st century that domestic manufacturers learned from the pain and began to decide to develop their own core technologies to solve the problem of "lack of cores and fewer screens" that the domestic industry has been shouting all year round.

But at least after 2012, China can be regarded as the third largest producer of display panels after Japan and South Korea. And through the accumulation of technology, the core technical problems have been gradually solved.

However, it will be too expensive to pay if the core technology is mastered in China until then.

Zhang Ru had just run to two provinces and was sentenced to death, and after that, he found that many coastal provinces really had representatives of Japanese manufacturers.

Obviously, this is also the result of careful consideration by Japanese manufacturers, and at present, only China in the world has a huge industrial capacity transfer and digestion capacity, as well as the huge potential of the Chinese market, so that its more than 100 production lines may be accepted.

In other words, other countries either have weak manufacturing capacity and no funds to bring them in. In addition, many small countries, due to their small local markets, need to export internationally to obtain profits after the introduction of production capacity, so the other party is naturally not interested in this high-risk production capacity.

As for Europe and the United States and other countries, it is natural that they will not introduce second-hand production lines with backward technology that were put into production in the 60~70s. As for South Korea, it is currently a competitor in the Japanese TV industry, so the Japanese production line sells pigs and dogs, and is not willing to give it to South Korea. In addition, South Korea has been poaching and following up for many years, and the CRT production line basically does not need to be imported from Japan, but already has a complete set of technology for the TV industry.

Take Samsung as an example, the cost of its CRT color TV is even lower than that of its Japanese counterparts, so it is naturally impossible to buy this kind of junk that is about to be eliminated. On the contrary, Samsung is mainly interested in new technologies such as plasma and liquid crystal.

Although the core technology of the plasma industry is monopolized by the new venture system, it has been licensed to 10 companies, including two in China, five in Japan, two in the United States, and one in Europe.

From the division of the company that buys the patent license,It can be seen,Japanese manufacturers are determined to expand the plasma TV market。

Moreover, the new Apple company established by Steve Jobs in the U.S. market launched NTV, although it sells only 5 million units a year, it is not the top TV manufacturer. However, this is also very scary, because NTV was zero-based before, but it has been recognized by the market by virtue of higher definition, saturation, and color.

The demonstration effect of NTV has made Japanese manufacturers unable to sit still, and they are determined to grab the main market share of the plasma TV industry. Because, if this is not done, after plasma becomes the mainstream, the influence of Japan's consumer electronics industry in the international arena will be severely reduced!

Zhang Ru reported to Lin Qi the news of the continuous setbacks in the negotiations during this time, and reported the progress of the work on Lin Qi's side.

"I've signed a new contract with Philips and they're on my side in the TV industry. Lin Qi received a call from Zhang Ru and said, "At present, the two foreign brands, New Apple and Philips, are not inferior to the five major appliance brands in Japan!"

Zhang Ru felt better after hearing the news, and said: "Although, there is a joint effort of Philips, but Philips is mainly in the international market after all, and there are not many plasma TV products in China!"

"Our strategy with Philips is to sell CRT TVs, causing CRT prices to plummet. Philips produces and sells 10 million TVs a year, although it is not as good as the five major Japanese manufacturers, but it is not inferior to one of them. Domestic Ganghua Electronics Factory, with an annual production capacity of 1.2 million CRT TVs, sacrificing short-term profit dumping, 3000 yuan of 20-inch CRT color TV, can suppress the price from 3000 yuan to 1500 yuan. If the price is suppressed within 1500 yuan for a long time, domestic manufacturers will be so keen to introduce backward production capacity?"Lin Qi sneered,"At the same time,21Inch plasma can also be reduced to 2000 yuan,The difference is only 500 yuan,How will consumers choose?As for the 27-inch plasma TV,It only sells for 3500 yuan,It's cheaper than CRT TVs of the same size。 With a two-pronged approach, I don't believe that Japanese manufacturers can continue to carry out the conspiracy!"

Hearing Lin Qi Zhizhu's tone, Zhang Ru was a lot more relaxed, and said: "So, the next step for me is not to talk to the coastal provinces, and go directly to Sichuan to talk to Changhong Group?"

"Yes!" Lin Qi said, "Sichuan does not have many foreign exchange resources, and will not consider introducing Japanese CRT production lines for the time being." Moreover, it is better to talk to the government directly. In any case, Changhong is to give the highest attention, to win over this one, to get the inland southwest province of the market! Southwest provinces, the biggest brand is Changhong, the coastal provinces of television, due to the problem of transportation and channel costs, in the southwest region, do not have the advantage of competing with Changhong. ”

"Okay, I got it!" Zhang Ru said.