After waiting for a long time, listening to the conversation about the advertising industry map, which has nothing to do with Kangsheng, Liu Chang was not happy, "You talk about the project, there is no need to call me and Mr. Dai, right?"

"Let you come, of course. Chen Qiaoshan casually distributed a few materials and said: "This is the current industry survey report of elevator print media, take a look at it first, and have a general understanding." ”

This information is the survey feedback of the consulting company, just an A4 paper, which lists a long list of companies, not to mention more than a dozen or twenty, of which the first is the framework media.

Liu Chang quickly saw the problem, she raised the document in her hand and asked: "No, didn't you say that the framework is the third in the industry, why is there no Focus and Focus Media?"

Jia Yinan knows the inside story, and she helped explain: "Focus and Juzhong are doing video advertising for commercial buildings, and the business of the framework is focused on residential print advertising. ”

"The cost of video advertising is high, an LCD screen is often seven or eight thousand, the business threshold of the frame is low, a poster, a mirror glass and a pair of frames, you can complete the advertising, which also causes many competitors in the same industry, this list is listed on the main opponent of the frame. ”

Liu Chang smiled: "Hearing you say this, why do I think the third in the industry of frame media is a bit unworthy of its name?"

"The third is yes, but it depends on who you compare yourself to. ”

Chen Qiaoshan glanced at everyone and continued: "Focus was just established last year, and it has completed two rounds of financing, and it has received 73 million US dollars from SoftBank and Goldman Sachs, and Juzhong has been founded for a shorter time, and has also received nearly 40 million US dollars from Carlyle Capital. ”

Liu Chang asked, "Then what are you going to do?"

"Lao Wang is in charge of the framework, you are responsible for following up on the list of these companies, one by one, let's strive to complete the integration of residential print media within half a year. Chen Qiaoshan knows very well in his heart that behind the framework of Focus's huge acquisition is actually the power of capital.

Framework media is doing business in the field of advertising segments, and there is no conflict with Focus and Juzhong at present, and its own strength alone is not enough to leverage the market, but once the industry integration is completed, although it is not a three-legged stand, it also has bargaining chips.

"Let me be responsible?" Liu Chang was very surprised, this arrangement completely exceeded her expectations, "The offline advertising business has no intersection with Kangsheng, is it appropriate to talk about acquisitions, besides, in what name should I talk about?"

"Of course, in the name of the company, our advertising system has not been developed, it is a matter of time before we kick out LinkTech, with the advantage of online channels, we can develop offline...... "Chen Qiaoshan has already planned, Tsingshan Capital invested in the framework, Kangsheng Technology starts from the rest of the company, even if there is an accident in the middle, you can make adjustments at any time.

Although Dai Zhikang does not care much about the daily management of the company, he is still clear about the basic situation, and he questioned: "Although the company is currently profitable, the funds are limited, where will the integrated funds come from?"

"Even if you go to talk, you don't have to worry about the financial problem, you can get financing if you have difficulties, and if it's too late, Tsingshan Capital can pay in full. Chen Qiaoshan was worried that he would not be able to convince the two, and emphasized: "I am very optimistic about the framework, if you have doubts, I can make a promise, and if there is a loss in the middle, I will bear it personally." ”

Speaking of this, Dai Zhikang is not good at raising any more objections.

Liu Chang was still a little worried, "Do you want to think about it again, I must have no problem with Mr. Dai, but what should I do over there, should I inform Mr. Zhou in advance?"

"I said hello, before New Year's Day, Zhou Zhengning will come over, and we will discuss it then. "Chen Qiaoshan has never planned to eat alone, compared with JAFCO Asia, Tsingshan Capital is still too weak, and it is always good to have one more ally.

…………

Because of Chen Qiaoshan's urgency, things unfolded quickly, and in less than a week, there were already eyebrows.

"I have been in contact with Mr. Niu and he is very interested in our plan. Wang Sifeng's movements are not slow, and he has met Niu Lei, the boss of Frame Media, twice.

In recent days, due to Wang Sifeng's high-profile joining, Tsingshan Capital has attracted attention from all walks of life.

The media's profits come from imagination, and in the absence of in-depth interviews, news about Tsingshan Capital is endless.

The news of the special funding fund for cooperation with Peking University was also revealed, coupled with the heavy invitation to Wang Sifeng to join, and all of a sudden, many media rushed to report it, accumulating huge influence for Tsingshan Capital in a short period of time.

Now it seems that the $2.5 million advertisement is quite effective, at least Wang Sifeng thinks so, he has received a lot of courtesy in his contact with the framework management, and it has not been affected in this regard.

The plan was made by Chen Qiaoshan himself, and the direct quotation was 2 million US dollars, which had already pressed Hanergy Investment, and he didn't think that things would be repeated.

Chen Qiaoshan asked, "Tell me, what is the current situation of the framework?"

"There are many problems, the most important is the funding problem, if you can't get financing within half a month, the framework's funding chain may have problems. Wang Sifeng was a little worried, and the situation he learned was much more serious than what Chen Qiaoshan had said at the beginning.

Investing is definitely about making money, and no one wants to make a loss-making transaction.

With the current complex situation of the framework, Wang Sifeng is not optimistic about this investment, "The framework got involved in video advertising last year, which suffered serious losses and occupied a lot of liquidity, which is also the reason why it is currently eager to raise funds." ”

"In addition to the funding problem, there is also increased competition in the industry, which has also led to lower revenues, but the rental costs for entry are rising, and the company's profit margins are falling significantly. ”

Chen Qiaoshan frowned when he heard this, "How is the situation of the shareholders?"

"I heard that a shareholder proposed to withdraw his shares, and I asked Mr. Niu, but he didn't admit it. Wang Sifeng was conservative, he was not optimistic about this investment, so he persuaded: "In the current situation, are we more cautious?"

"How cautious?" asked Chen Qiaoshan.

Wang Sifeng was a little speechless, this is knowingly asking, there is a shortage of funds, shareholder discord, and fierce market competition, and it is clearly a mess.

"I don't think it's a good idea to invest in Framing Media. Wang Sifeng no longer detoured around the bend and expressed his attitude straightforwardly.

Chen Qiaoshan is not surprised, if he didn't know the results in advance, he would not be interested in frame media.

He asked, "Sister Chang has made progress, do you think there is still investment value?"

Wang Sifeng was a little hesitant, if the integration of the entire industry can be completed, the investment in framework media will be another result.

Liu Chang has already made some progress in contact with two local Yanjing competitors, among which the boss of Lang Media Communication has made his intention to sell clear.

Wang Sifeng still has doubts in his heart, even if he wins these two, there are still more than a dozen to talk about.

And he doesn't think that Liu Chang can win all of them smoothly, if the news of mergers and acquisitions spreads, it is inevitable to compete for price increases, and the difficulty of industry integration will undoubtedly increase.

After thinking about it for a while, Wang Sifeng finally said: "I reserve my opinion, if you have enough funds, maybe you can try." ”

Chen Qiaoshan smiled and nodded, Wang Sifeng finally got to the point.

In the previous life, although Hanergy only spent 15 million yuan on the investment framework, the follow-up capital increase was never announced, and nearly 10 competitors were acquired in a row within ten months.

Chen Qiaoshan sees very clearly that capital is the root of this merger and acquisition myth.

"By the way, someone else approached me. Wang Sifeng remembered something, so he mentioned it again.

Chen Qiaoshan asked, "Who?"

Tan Zhi, the consultant of Framework Media, his wife is the assistant of Mr. Niu, and he has also invested some money, and he is a minority shareholder of Framework. Wang Sifeng explained.

"Is it him?" Chen Qiaoshan muttered.

"Do you know?" Wang Sifeng asked, and then laughed at himself: "I almost forgot, Tan Zhi used to be the CEO of 8848, and if you want to make an e-commerce website, you must have heard his name." ”

Chen Qiaoshan shook his head, Hanergy Investment is the largest financier of the framework merger and acquisition case, and Tan Zhi is the operator of the whole process.

Of course, he has another layer of identity, Tan Zhi is also a financial consultant in the industry, which is the so-called investment broker.

The $38 million financing of China Micro Semiconductor is the American investor brought in by Tan Zhi as a matchmaker, according to Zhou Zhengning, Tan Zhi took $1 million in commissions alone.

Tan Zhi is still a shareholder of the framework, which is a bit interesting.