A sharp question in the president's office.

It made the whole office a little eerily quiet.

The sound of breathing is visible.

Hu Yiwei rubbed his hands, and then said to Xi Ming: "Mr. Xi, give me a few minutes, and I will think about it as a whole." ”

Xi Ming nodded.

Hu Yiwei began to write and draw on paper.

Xi Ming is also thinking, any emerging industry has its life cycle, sharing bicycles in this life from their own hands born, after the naïve period, to the beginning of the explosive growth of the growth period, after the first round of tragic elimination, slowly enter the maturity period, the business model of the sharing economy determines that this industry has natural capital attributes and leading attributes, only the leading enterprises with strong capital and a considerable market scale, can finally survive in this industry.

Nowadays, although the domestic market is temporarily occupied by ofo in the first place, it cannot be denied that Hu Yiwei is a woman who pays great attention to products, and she attaches great importance to shared bicycle products as much as in the previous life.

So now Xiongbai Bicycle has won many honors at home and abroad.

It's too early to say that the bike-sharing landscape is too fast, and its own business model is not yet perfect.

You must know that the business model is generally divided into four stages, the first stage is model innovation, the second stage is that competitors flock in, a large number of investment companies come in, the third stage is that operation is king, and the fourth stage is the emergence of oligarchs.

At present, the amount of capital entering the bike-sharing industry has been very large, and the major Internet giants have completed the investment layout in this industry. It can be said that the impulse of capital to enter the bike-sharing industry on a large scale again is gone, and the large competitive pattern can barely be said to be basically formed.

Even though the bike-sharing industry is developing rapidly, it has only entered the third stage, and this stage has just begun.

Because the bike-sharing companies have not yet solved the problem of profit model!

For now some media are beginning to boast about the emergence of oligarchs, the first ofo in the industry.

Looking at the current exaggerated media's praise of ofo, in fact, Hu Yiwei is also very annoyed.

Under the fierce market competition, "National Bicycle" ofo has successfully fought its way out of the encirclement in the major brand wars with its constantly updated and iterative models, high-quality user experience and intelligent offline operation and maintenance, ranking first in the industry, and its strength can be described as super-god!

National bicycles should be Xiongbai bicycles, is it good?

However, in terms of the competitive landscape, the number of ofo monthly active users increased to 48.6 million, an increase of 12.8% month-on-month, ranking first in the industry, and the number of monthly active users increased by 5.1% month-on-month, ranking second in the industry. Through the comparison of data, we can find that the growth rate of ofo active users is 2.5 times that of Xiongbai, in China's shared bicycle industry, whether in terms of market penetration, user scale or user retention rate, ofo is far ahead of other shared bicycle brands by a large margin, and it seems to be a fact that FO leads the entire shared bicycle industry.

So in terms of data, facts speak louder than words.

After thinking about Hu Yiwei for a while, she admitted that ofo was ahead.

"Mr. Rhino, I think this situation is caused by the different strategies of our two families, the first now does not mean the first in the future, we are very steadfast in every step, and ofo is completely smashed out of the current situation. ”

"ofo will now focus on the operation, its through the ant credit cooperation with Ali Alipay, with Alipay cars do not pay the 99 yuan deposit, but directly after riding through Alipay to collect riding fees, compared to our deposit of 299 is expensive, ofo has been on offers, such as Saturday, Sunday free riding activities, Monday to the morning and evening peak free riding, change the trick is not charged, it is to circle fans, we worship differently, we are following the business rules, our purpose is to make money, on the other hand, we are cooperating with WeChat, because WeChat does not have a credit system, so customers must still pay a depositThe cost of our vehicles is a lot higher, and our products are built in a better and better direction, which makes our current data inferior. ”

……

Yes, the big tree behind ofo Ali pays greatly, this can't be helped.

For ofo's other tricks, Xiongbai's tricks will definitely be different, each company has its own unique operation and network resources, this Xi Ming certainly knows.

Hu Yiwei continued, "Our practice is now to actively participate in online car-hailing, we have signed strategic cooperation agreements with Shouqi car-hailing and Dida carpooling, we are using the power of channel integration to make up for the shortcomings without the blessing of car-sharing giants such as "Didi", and build a complete chain of short-distance travel and long-distance travel.

"There are two ways to play in the bike-sharing industry, one is to integrate with strategic cooperation channels and develop rapidly, and the other is to operate by yourself, invest more time and cost, and focus on user experience. I think that both methods have their own merits, depending on which one is strong enough, fast enough, and has enough funds to provide services that can be more accepted by customers.

Now that the battle of shared bicycles has entered the second half, and now the cultivation of users' riding habits is close to being formed, and the future of shared bicycles, we think that it is through this way of travel to extend and iterate on the business model. At the same time, consider adding more technology and functions to make bike sharing an intelligent platform. This is the ultimate meaning of Xiongbai.

We're doing that too.

President Dong and I have been optimizing our Xiongbai bike-sharing to improve the experience of our users, and then according to the improvement of user experience, we can create a new development direction for our bike-sharing. For example, through the user's cycling data, it can be integrated with leisure, fitness, tourism and other industries, so that bike-sharing companies can get the opportunity to cooperate with other industries and prepare for building their own ecosystem.

When we share bicycles one day can integrate more functions and become a client, things that are closely related to the user's own preferences will appear.

As a result, our shared bicycles are no longer just to solve the problem of people's "last mile" travel, but have a more in-depth application. The superposition of these applications represents an extension of the bike-sharing function.

Xi Ming was relieved, Dong Mingzhu and Hu Yiwei, it turned out that they didn't just think about the present, although the current data is beautiful, but it is also unprofitable data, they lock their eyes on the longer term, and now they are practicing internal skills, improving the quality of shared bicycles, and strengthening the construction of intelligent platforms, Xi Ming accepted Hu Yiwei's explanation.

"Do it well, I agree with your thinking, this year, you have worked hard. Xi Ming's black face turned back to red.

"It's our common cause, and I also have a stake. Hu Yiwei left with a smile and walked out of the office, she couldn't wait to eat Xi Ming: "Stinky boss, the way Xingshi asked for the crime just now scared my aunt and grandmother to death!"