Since October 1984, the scale of the new Japanese branch has been rapidly expanding, and the original company has more than 2,000 employees. In less than a month, the size has doubled, and it is almost the same size as the staff at the headquarters in Hong Kong.

At the same time, the company spent $50 million to replace a new headquarters building. The new office building will be able to accommodate more than 1,000 employees. Of course, the new building will be paid for by way of bank installment loans. Although the banks that provide the loans are mainly local Japanese banks, the amount of the loan is in US dollars instead of Japanese yen.

In fact, the equity of the subsidiary is completely controlled by the parent company, and its debt ratio is constantly increasing, because the money is used for investment in fixed assets or other aspects of business expansion.

Throughout the 80s, it was the period when the Japanese banking industry was deeply pocketed, and at its peak, most of the world's top 10 banks were Japanese banks, and the old world-class banks in the United States and Europe were all compared to Japanese banks. This is because Japan's exports bring in a large amount of foreign exchange surpluses every year, and at the same time, the capital that bets on the Japanese economy or the exchange rate is constantly remitting funds to Japan for investment. As a result, Japan's banking system has been injected with a large amount of foreign currency, and as the foreign exchange balance increases, the banking system has been able to issue additional yen of the same size. In addition, the savings rate of Japanese residents at this time was very high, which is also a major characteristic of Asians. As a result, Japan's banking sector suffered from a lot of money, and as a result, the yen's deposit and loan rates in the 80s were much lower than in Europe and the United States during the same period. At a time when the interest rate on loans in Europe and the United States is more than 12 percent, the interest rate on loans in Japan is only 6 percent! Of course, if you borrow 6 percent of the yen, you will be foolish, because in the future, the yen exchange rate will double and skyrocket, and the cost of repayment will be far greater than you think.

Therefore, although the Japanese branch is mainly engaged in the main business, it also carries out arbitrage through technical means. That is, borrowing dollars from the banking system, but investing in real estate in Tokyo, Japan, which has grown more than the yen exchange rate.

The cycle of this kind of arbitrage is relatively long, compared with direct speculation with high leverage directly in the foreign exchange market. Of course, the certainty is higher, after all, even if the foreign exchange market knows that the yen is going to rise, but in the process, the exchange rate is fluctuating, even a small fluctuation can make the judgment of the long-term trend right, but in intraday trading, it is liquidated due to insufficient margin.

Regardless of the fact that the net assets of the Japanese branch of the new venture are only 30 billion yen, according to the current exchange rate between the US dollar and the yen, 250 yen can be exchanged for 1 US dollar, and its net assets are only more than 100 million US dollars. But this is the result of the company's management following Lin Qi's instructions to keep making low profits and suppressing the company's profits and net assets.

In fact, the products of the parent company represented by the Japanese branch, whether it is CD drives, VCDs, palm entertainment game consoles, Pangu consoles and Phoenix arcade machines, etc., have very impressive revenue and gross profits. It is estimated that in the whole year of 84 alone, the operating income of the Japanese branch will reach 500 billion yen, which is equivalent to about 2 billion US dollars in revenue.

In terms of monthly bank turnover, the monthly turnover of the Japanese branch can reach the level of 100 billion yen. Basically, the Japanese branch does not need a guarantee and can borrow $200 million in the banking system.

"This year's profit can probably reach $50 million. "However, there is no need to deliberately make low profits next year, and the profit scale should reach between 2~300 million US dollars!"

"There is so much profit?" Lin Qi was extremely surprised.

"Yes, because we deliberately give dealers more rebates, in order to make low profits, if we raise the threshold of rebates and reduce the rebate amount by half, we can save at least $150 million in profits. On the other hand, the game software business continues to grow, and the growth rate is enough to add some more profits. Ueshima said with a smile, "This data is probably only known to me." Including finance, statistics are also done separately, and no one can grasp all the business data, so ...... Boss, you redeemed the company's equity before, and you definitely made it!"

Lin Qi couldn't help but nod and said: "The Japanese market is indeed a treasure of feng shui, including the American market, which is far less profitable than the Japanese market!"

"It's a pity that the tree is making a big splash!" Uejima recently deliberately learned about the news related to the exchange rate, and asked some economic officials about it, so he naturally knew that Japan was under great pressure from the United States, and the exchange rate would rise sharply sooner or later. Japan is an export-oriented country, and as soon as the exchange rate rises, due to the sharp rise in domestic prices and artificial disguise, the products will naturally lose their export competitiveness.

The value of the Japanese branch is far underestimated by the current state of operation.

According to the Fortune Global 500 measurement standard, only the operating income ranking is calculated, and only the operating income scale of the newly established Japanese branch has the strength to rank among the world's top 500.

It wasn't until '95 that there was an official ranking of the world's top 500 companies, and before that, there were only American companies and non-American companies. Later, Fortune magazine revised the rules to include American companies in the world rankings, and in '95 the official list was introduced. In '95, there were 151 Fortune 500 companies in the United States and 149 in Japan. At the same time, Chinese companies are also on the list for the first time, and only three Chinese companies have been included in the top 500 list this year.

This is the data of 95 years when Japan's economy began to brake sharply and entered a secular stagnation and recession in the 90s. In the 80s, when Japanese companies were at their peak in terms of competitiveness, there might be more.

Of course, the significance of the ranking of the world's top 500 companies is not very large, mainly because the companies themselves disclose their own data to rank, and the data of listed companies is more accurate, but many non-listed companies are relatively low-key and unwilling to declare their revenue scale, so it is difficult to be ranked on the list. Generally speaking, it is good for the top 500 companies to include at most a small half of the companies that are qualified to be included in the list, and a large number of companies that have reached the top 500 level are not included in the list.

Lin Qi is also relatively low-key, the company's publicity is mainly products and innovation, as for the wealth list ranking and other false names, but he doesn't care too much. Because, it's not a good thing to be too public.

For example, Japan is too flamboyant, and sneezing has the smell of local tyrants showing off, so it reminded the Yankees - this pig is fat, and it should be cut and eaten.

Subsequently, the square treaty was cut off, which was also brought on by Japan. Why don't you understand the truth of making a fortune in a muffled voice?

……

On November 11, 1984, Lin Qi returned to Hong Kong before Singles' Day.

Singles' Day has gradually become an important festival for the technology and electronics industry. Every year on this day, Xinchuang Electronics will bring surprises to the industry and consumers, and a variety of epoch-making products are continuously displayed in front of consumers. Moreover, each of the products presented is not a gimmick, but is truly mature, and goes on sale after the presentation.

Although, this year's new start-up electronics companies have not been able to come up with something more eye-catching than Zhonghua Cube, Palm Entertainment Game Console, Pangu Console and XRM16, VCD, and CD drives.

However, this year's Double 11, there are still many new products unveiled.

At the same time, this year's on-site audience, in addition to the media and ordinary users, also has many industry partners.

"A few years ago, we launched a game-changing high-performance CPU chip, which proved the academic view that reduced instruction sets are better than complex instruction sets. Our manufacturing process is not ahead of Intel Corporation, but because our chip design is more scientific, the performance of our XRM16 single-core CPU is far ahead of Intel's 80286 chip.

We have also partnered with Philips to commercialize CD-ROM and CD-ROM drives. Its capacity has been increased by a hundredfold compared to the floppy disk, a disc can store 650MB of information, which is equivalent to more than 700 million bytes, and if all the Chinese characters are encoded, it can theoretically store up to 300 million Chinese characters, which is equivalent to thousands of books, and the price of the disc is far cheaper than the floppy disk! Although, at present, some computer manufacturers refuse to use the CD optical drive to proxy the floppy drive, but more manufacturers, for example, Apple has actively adopted our new technology. It turns out that the sales of the new generation of Apple Macintosh computers with optical drives have been much higher than expected. We believe that cheaper and more efficient optical drives will become the most basic hardware of computers in the future, just like CPUs!

We have developed palm entertainment, a cheap and interesting portable game console, its current cumulative sales have already exceeded 100 million units, how many units have been sold, I don't know very well, in short, there are many, many people, there is no kind of portable electronic toys on the earth, more popular than him. This game console has changed many people's concept of games, and many middle-aged and elderly people who have not finished the game have also joined the ranks of handheld game console users.

The higher-performance home console, the Pangu platform, at one point we sold a low-spec version for $199, but in fact, this is redundant. The $399 high-end version can give full play to its advantages, because, the existence of the CD drive, so that the players of the Pangu console have become the main beneficiaries, because, users of other platforms, when they are still experiencing hundreds of kilobytes of programs, they are already playing hundreds of mega programs.

The hardware performance of the Pangu console makes it only a game console, which must be a condescension. In fact, there are already many programmers and hardware manufacturers in the market who have begun to develop word processing, spreadsheets, and various applications on the Pangu platform. So far, our hardware performance should not be lost to the PC camp, even if, limited to cost considerations, the capacity of our initial configuration of memory, hard disk and display chip is not too large, however, our hardware is detachable, users feel necessary, it is possible to remove the hardware with insufficient performance, and replace it with compatible but more powerful new hardware. In fact, many users have done the same, in fact, the peripheral hardware of the Pangu console has been expanded, about two or three thousand dollars have been invested, and the performance can even be improved to surpass most small computers.

Last year, we demonstrated the large hard disk used in personal computers, with a minimum capacity of 128MB, so that the storage capacity of personal computer hard disks has increased from 5MB~10MB in the past to more than 100MB. In this way, users can install the operating system and some commonly used software on the hard disk, which is more convenient for daily use......"

When Lin Qi was talking on the podium, the audience burst into applause, and one of the audience members was Apple's Steve Jobs.

Jobs applauded and said in his heart, such a speech is very powerful, it is like an idol sharing the results with his fans, both cheap and effective marketing, no wonder the new venture electronics can be so successful!

Of course, Jobs would never have thought that Lin Qi liked to introduce the company's products and brag about his achievements on the platform, and he learned it from him. However, the current Jobs is not as powerful as the later Jobs, and he is good at using speeches to mobilize the emotions of fruit fans.

Strictly speaking, there weren't many fans of early Apple computers. The graphics operating system of the Macintosh computer, slightly sucked a little powder. Later, the better Macintosh computer lost to the PC with a higher market share, which made some people feel sorry. This led to the fact that when Jobs came out to save Apple again, his charm even exceeded that of the early entrepreneurial period.

A large number of old Apple users, because of their feelings, have joined the fruit fan camp. At the same time, Jobs realized that the technological content that users could not see was completely meaningless. Therefore, later Apple took the fashion route, although the technology used is already available in the market, but after its integration, the technology products have been made into fashionable fashion products with high fashion value, which is indeed very powerful.

As for after Jobs' death, Apple's market capitalization and profits are still at record highs. But in essence, it's already eating the old book. Even, Android in the Jobs era learned from Apple, and after Jobs' death, Apple was imitating the design and technology of the Android camp. In terms of forced qualification, the later Apple has been constantly falling.

To put it simply, Apple in 07~08 was a black technology, but after that, it was just a niche product.

And the current new venture electronics, the route taken is undoubtedly very similar to the route of the mature Apple company. This is also something that can't be helped, if you can do it like a PC, Lin Qi is naturally willing to do a PC!

But even if IBM's PC model is copied now, it can't achieve the momentum of the PC camp. Instead of this, Lin Qi had no choice but to imitate the Apple of later generations, take the fashion route, and package the new entrepreneurial electronics into a technological innovation company that ordinary consumers can understand.

Every time a new product comes out, consumers should directly experience that the experience has indeed been greatly improved.

To put it simply, it is simple and easy to understand to persuade users that this product is awesome, forced, ahead of the times, and even if it is used to brag about it, it can be blown for a few years. As for a few years later, of course, it will be updated, and the next generation of products will continue to be blown......