Chapter 270: Directional Layout

The existence of the Japanese branch is not only because Lin Qi values the importance of the Japanese sales market, but also because of the coveting of Japanese technology and talents.

As a R&D-oriented company, the mainstream trend in the future is naturally to set up R&D centers all over the world to make full use of the different characteristics of technologies in various countries to complement each other's R&D advantages.

Japan's technologies that are worthy of Lin Qi's attention are mainly consumer electronics, semiconductors and other fields.

In the 80s, Japan's consumer electronics industry was still very strong, and its semiconductor industry could even produce core components such as lithography machines independently. In the 80s, the semiconductor market in the United States was dumped by Japanese products, which led to a complete collapse of the memory market, and the huge memory market was handed over, which shows how strong Japan's semiconductor industry is.

On top of that, Japan's cultural and creative industries, including music, anime, and games, seem to have a very strong competitive advantage.

This kind of competition is not that the Japanese are born with artistic cells, but the main factor is that because of the economic development and the huge scale of its own market, the music, comics, animation and other industries can feed many people, and the accumulation and precipitation of decades will naturally become relatively strong.

In fact, before the 60s, Japan was definitely not strong in anime, and it was still in the imitation stage, whether it was European, American or Chinese animation, it was stolen by a large number of Japanese teachers. And with the adaptation of Osamu Tezuka's "Astro Boy" into an anime, it marked the rise of Japan's animation industry. In addition to works, Osamu Tezuka created a production committee system, which solved the financing problem for Japanese animation production, and most of the animation works found a large number of investors to partner, and everyone had a share, so that more animations could be easily produced.

Of course, the production committee system determines that the threshold for animation investment is relatively low, and the threshold for animation investment in Japan is roughly the same as that of Hong Kong films. This system makes it difficult for Japanese animation companies to develop to the same level as Disney, after all, it is easy to raise funds for animation directors who have created a famous name, so why do they keep working for the president, why can't they become the president themselves.

The strength of Japanese original music is strong, and the more important reason is also the popularity of tape recorders, walkmans and other products produced by Sony, Panasonic and other companies, so that the Japanese record market is no less than the United States. There are many end users who listen to music, which naturally stimulates the prosperity of the music market, so there is naturally a blowout of music creators.

The competitiveness of science and technology, culture and creativity ultimately comes down to the fact that there are many people who are rich and have a lot of people!

It is useless to have a developed per capita GDP, if the population is relatively small, for example, the per capita GDP of some small countries in Europe with a population of hundreds of thousands of millions is even far ahead of the United States, but its cultural and creative industries are never too developed. Because, the basis for the development of the cultural and creative industry is that there are a lot of middle-class people with spending power in the society, and everyone pays for their favorite works according to their own preferences, which naturally stimulates the emergence of more new works.

Since the 70s, Japan has been among the developed countries, and then there has been a blowout in the cultural and creative industries.

This is similar to China's situation in the 21st century, and later with the increase in the size of China's overall economy, although the per capita GDP has not yet reached the ranks of developed countries, the consumer market, including cultural and creative products, has seen a wave of phenomenal growth. Of course, it can be expected that the market size will continue to remain at a high level, and the creative ability will gradually increase over time.

To put it simply, modern literature and art are very industrialized, and the overall level of creation depends more on the purchasing power of the market. With a large population and money, cultural and creative industries such as film and television and animation can continue to convey influence.

At the same time, the rise and fall of cultural and creative industries is also related to the rise and fall of national strength. Later, the Japanese animation industry was always an "industry pill", and it brought fewer and fewer surprises to the audience, because the stagnation of the Japanese economy was later fed back into the cultural field.

At the same time, later Hollywood blockbusters gradually became less good-looking than before, and to some extent, it also reflected the decline of American national power and cohesion. The transpiring and upward national strength is inevitably the competitiveness of the cultural field in a rising period, and there are constant surprises. When a country's hearts are scattered, it is reflected in the cultural field, which is "losing dreams", and there are fewer surprises than before.

To put it simply, the good-looking works of the United States are based on the naïve "American dream" of Americans. Once the real environment becomes much worse and affects the mood of weaving sweet dreams, naturally speaking, there will be fewer surprises.

"In the future, in addition to its own channel construction and self-operated business, investment is also very important!" Lin Qi said, "Companies with unique technology, whose technology can be used by us, can be bought if the price is not expensive!"

"What about the standard that is not expensive?" asked Ueshima.

"To put it simply, a company only considers the valuation of its technology and patents, and does not consider the valuation of its assets. If, after the acquisition of a company, immediately bankrupt and liquidated, the commercial value of the company's technology is still worth this price, then it can be invested!" Lin Qi said with a smile, "Of course, it is not worth it from the standpoint of our group, and some technologies are indeed difficult to make profits in the hands of small companies with weak capital strength, but it is possible to create benefits far more than those of small companies when they are held by large companies." For example, if a music company's net worth is not worth much, but its company has some original music copyrights, although these copyrights are niche and cannot become blockbuster albums, but they are suitable for animation or games, then we can buy the company for its copyright, and if the company's core talents, such as creators, have not left, they can also be absorbed and digested into our system. ”

Ueshima nodded and said, "Understood!"

"In addition, based on the current economic policy developments in Japan and the United States, I personally believe that in the future, the yen may appreciate sharply and the dollar depreciate. The specific date is not too clear, but it is estimated that within three years, there should be a major policy change. Lin Qi said, "So...... In terms of the financial aspects of the Japanese branch, please note that for long-term loans and arrears, the currency should be in US dollars as much as possible. In addition, we are not a professional real estate developer when investing in Japanese real estate, but we must buy our own stores and office buildings for our own use......

"Understood!" Although it is difficult for Ueshima to judge whether the exchange rate of the yen is really going to appreciate significantly, after all, Lin Qi is the boss.

Making this kind of strategic decision is the main job of the boss.

Ordinary management is the job of managers.

Of course, the loss of misjudgment is also the boss himself.

Therefore, a capitalist's future achievements are often determined by the right or wrong of his bets.

Lin Qi gambled that the yen had appreciated, and it was by a large margin, because he knew the historical Plaza Accord. Because of its long-term trade deficit, the United States began to play hooliganism, forcing the currencies of West Germany and Japan to appreciate.

Because, the United States had troops in West Germany and Japan, and the two defeated countries were equivalent to their colonies. So, you can use your fist to remind these defeated countries - it's time to pay protection money again!

Lin Qi knows that this is the general trend, Japan and West Germany have strong economic development, and in the process of trade with the United States, the United States suffers losses, and they are all grabbing the market of American companies all over the world.

In other sovereign countries, perhaps, even if the United States wants to exert pressure, the cost will be very expensive. However, Japan and Germany are different, the defeated countries are the defeated countries, and the United States is stationed in the army, so the benefits of the victorious countries are also completely in the hands of the United States.

The other nominal victorious powers of World War II naturally did not enjoy the real privileges of the victorious powers without garrisons.

Therefore, even if there is no Plaza Treaty, there will be other treaties that will force the yen to appreciate sharply and weaken Japan's exports to solve the problem of the trade balance between Japan and the United States. This kind of general trend of events is unlikely to change direction with a small butterfly like Lin Qi fanning its wings.