After reaching a consensus on the acquisition of Yuedong Hongyuan Football Club, Lin Furong, who loves football more than Lin Cheng in this life, volunteered to take charge of the acquisition of the club, and once the acquisition is successful, he will serve as the chairman of the club.

After talking about the football club, Lin Furong suddenly took out an invitation card and handed it to Lin Chengdao: "Chengzai, this is an invitation sent to us by the CCTV Advertising Department to invite our Lin Group to participate in this year's advertising bidding meeting."

But then I am responsible for the acquisition of the football team, and your mother will also arrange the action of Lewanjia Supermarket to enter the flower city, count and count, the three of us are more free for you, and you read a lot, and you are exposed to a lot of new things, so you will represent the Lin Group to participate in the CCTV bidding meeting. ”

"CCTV bidding conference? Oops, I almost forgot, when will it be held?" Lin Cheng was shocked and said with annoyance.

"The invitation says that November 22nd, there are still four days left, and it's still too late to prepare. Lin Furong said.

"That's okay, I'll prepare right away, I still want to win the bid for Jiujiang double distilled wine this year, don't be too surprised when the news comes out." Lin Chengle said.

"I see the rules, this year, in order to put an end to the atmosphere of price comparison, it has been changed to a hidden bidding, before the announcement, no one will know who will win the bid. Lin Furong shook his head and said.

"Wait, the king is mine, and no one can compete with me. Lin Chengxin swore solemnly.

Lin Cheng is a reborn person, and naturally knows that the bid king in 98 is Aiduo DVD, and Hu Zhibiao, the boss of Aido, won the bid king at a price of 210 million, so he still dislikes that the bid price is too low.

After winning the bid, this product got carried away and said: "210 million, it's too cheap!"

But this arrogant Aiduo boss would never have thought that he would become the one with the most tragic ending in the "Standard King".

Aiduo VCD, which started with 800,000 yuan, had sales of more than one billion yuan in the year of winning the bid, and quickly became the largest enterprise in the production of VCD.

However, the scenery of Aiduo is just a flash in the pan. With the popularity of DVDs, the VCD market gradually shrank, and the head of Hu Zhibiao blindly implemented a diversification strategy, took risks, and began to counterfeit and defraud.

In December 2000, Shantou Nan'an acquired the Chinese and English trademark "Aiduo" from the court for 30 million yuan. In February 2004, Hu Zhibiao was sentenced to eight years in prison and fined 250,000 yuan for misappropriation of funds and false declaration of registered capital.

It's not just Hu Zhibiao, in fact, the ending of the CCTV standard king in the early stage may not be very good, and the Confucian family banquet and Qin Chi before Aiduo are all tragic in the end.

The Confucian family banquet was due to a blind expansion decision-making mistake that led to the zero-price transfer of the enterprise, and Qinchi Liquor was caused by a trust storm because of a "collusion incident", and finally ended up in a disastrous end.

Of course, after the previous bid kings suffered fiascos, the subsequent bid kings have learned their lessons, and the bidding has become much more rational.

In his previous life, Duan Yongping, chairman of BBK, once famously said: The amount of advertising in the CCTV bidding section depends on the company's own reasonable assessment, rather than whether it becomes the bidder.

Compared with the bold words of the previous Biaowang "drove into CCTV Santana and drove a luxury Audi", Duan Yongping's words mean the end of the "blind era" of Biaowang.

……

At noon the next day, several CEOs of Lin's Group who wanted to participate in the CCTV bidding conference gathered together, they were Duan Yongping, President of BBK Electronics Group, Zhao Youlun, General Manager of Jiujiang Double Distilled Rice Wine Company, Zhang Qingfang, General Manager of Wang Laoji Company, Mao Xiaoli, Deputy General Manager of Feixiang Industrial Group, and Liang Tingyue, CEO of Jilingyuan Catering Group.

In addition, Zhou Huanting, who co-founded Jilingyuan Restaurant Group with Lin Cheng, also came, and the little girl said that she had never been to the capital for a long time, so she had to follow to see the world.

Except for Duan Yongping, everyone participated in CCTV's advertising bidding meeting for the first time, and even Lin Cheng felt a burst of excitement and excitement in his heart.

There is little disagreement about the advertising and bidding targets assigned by various companies, especially Zhao Youlun, the boss of Jiujiang double-steamed rice wine, when he heard Lin Cheng say that he wanted to help Jiujiang wine win the bid king, he jumped up with excitement.

But at this time, Duan Yongping, a veteran driver who has participated in several CCTV bidding meetings, stood up and sang the opposite, "Jiujiang double steamed rice wine competition for the king? I don't think so, CCTV has been holding advertising bidding meetings since 94, and the king has been a wine manufacturer for three consecutive years, both visually and psychologically, the public has been tired."

Secondly, whether it is the Confucian family banquet or Qinchi Liquor, when the king of the bidding, did not make the company embark on the road of sustainable and healthy development, although a certain degree of performance explosion has been achieved in the short term, but because of blind expansion, these two companies have declined.

Coupled with the ban on alcohol issued by the State Administration of Optoelectronics in TV advertisements in 96, even if Jiujiang double-steamed rice wine won the honor of the king as Mr. Lin wished, CCTV would definitely not make great efforts to promote it. ”

As soon as Duan Yongping said this, it was like a basin of cold water poured on Lin Cheng and Zhao Youlun, and the atmosphere in the hotel living room suddenly froze.

"This ......" Zhao Youlun wanted to refute, but after thinking about it carefully, he found that Duan Yongping's words were right, at this time, CCTV Standard King is indeed not suitable for wine manufacturers.

Lin Cheng had to admit that he took it for granted at the beginning, and he was still a reborn, but he didn't see it thoroughly without Duan Yongping.

Duan Yongping's list of these points is undoubtedly reasonable, if this year's bid king is also awarded to the wine manufacturer, it is indeed not in line with the government's policy of advertising and controlling wine, this is against the trend, and the wise man does not take it!

So Lin Cheng asked: "I always thought that our Lin company, which one is more suitable to compete for the CCTV standard?"

Duan Yongping didn't give in: "Naturally, we are backgammon!"

"Huh. Zhao Youlun smiled disdainfully: "Speaking of which, in fact, Mr. Duan just wants to win the honor of the king of bidding for his company, what kind of prohibition is he talking about?"

Zhao Youlun saw that King Biao was about to fly away like a boiled duck, and at this time he didn't bother to maintain any gentlemanly demeanor, so he directly dissed Duan Yongping.

Mao Xiaoli, Liang Tingyue, Zhang Qingfang and others also felt that Duan Yongping was making profits for his own backgammon group, so they vetoed Jiujiang double-steamed rice wine to compete for the qualification of the king of bids, and became angry with Duan Yongping.

But Lin Cheng stared at Duan Yongping deadly, and in his interaction with Duan Yongping, Lin Cheng found that Duan Yongping was a person with principles and bottom lines. He didn't believe that Duan Yongping was the kind of villain who harmed the public and fattened himself, so he wanted to see how Duan Yongping explained.